Top Business Trends of 2024

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Business

Here are the current business trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global business trends that are likely to see continued growth throughout 2024.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Aviva Zero	347%	Aviva Zero is a new type of carbon-conscious car insurance policy that promotes environmental consciousness and sustainability. It's gaining notable popularity as climate-related natural disasters have been increasing, causing people to seek ways to reduce their carbon footprints as a preventive measure. Legislation and policy changes are also nudging businesses and consumers towards more sustainable practices.	Sustainability
2	PandaBuy	318%	PandaBuy is an online logistics platform that enables users to buy items from China (cross-border shopping) through its shopping agent services. The service also includes customs clearance, shipping, warehousing, quality check, and customer service.	Logistics & Supply Chain
3	Revibe	125%	Revibe is a digital platform and online community dedicated to upcycling fashion. The platform enables upcycling fashion brands to manage, grow, and scale their brand through digital tools and services.	Sustainability
4	Reebelo	109%	Reebelo is an online marketplace for refurbished tech devices, such as mobile phones, laptops, tablets, and more, providing an environmentally friendly way for consumers to upgrade their technology. Driven by an increasing awareness about sustainable choices, consumers are actively opting for refurbished tech for their environmental benefits and as a cost-saving measure.	Sustainability
5	Recykal	92%	Recykal is a digital platform that connects waste generators, recyclers, and brand owners, enabling end-to-end waste management and recycling solutions. The rising environmental awareness and the increased adoption of green initiatives have amplified the number of searches for digital waste management solutions like Recykal.	Sustainability
6	Solarcycle	85%	Solarcycle is a service that provides comprehensive recycling solutions for waste solar panels, helping to manage the growing volume of solar photovoltaic waste. Due to the global shift towards renewable energy, more solar panels have been installed over the years leading to a surge in the need for recycling services as these panels reach their end-of-life.	Sustainability
7	UGREEN	73%	UGREEN is a consumer electronics brand that specializes in creating sustainable and eco-friendly products. Their products include phone and laptop chargers, cables, and adapters, as well as travel gear and home appliances.	Manufacturing
8	Nearshoring	72%	Nearshoring is the process of outsourcing work to a nearby country. The term is often used in relation to the business practice of outsourcing to countries with lower labor costs. Nearshoring can provide companies with a number of benefits, including lower shipping costs, reduced communication barriers, and improved quality control.	Logistics & Supply Chain
9	Workvivo	71%	Workvivo is an employee engagement and communication platform designed to help employees connect with another and become more productive. The platform's features include personalized activity feeds, livestreams, event calendars, collaboration spaces, surveys, polls, and fully branded environments.	Workplace
10	Enel X Way	70%	Enel X Way is a company championing sustainable transportation through innovative electric mobility solutions. The company is known for its smart electric vehicle (EV) charging stations. Accelerated development and implementation of electric vehicle charging infrastructure in major cities worldwide has kindled a growing interest in the company.	Sustainability

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Retail
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The top Sustainability Trends in 2024 including everything from Home Battery Storage to Embodied Carbon
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Workplace
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Keyword	Graph - 5 Years	Growth - YoY	Search Volume
FIFA Women's World Cup		467%
Grounding Sheets		467%
Kitsch Shampoo		371%
AI Glasses		263%
Mini Pickleball		261%
Deodorant Stone		199%
Salt Deodorant		167%
Raw Kefir		119%
Dry Robe		113%
Sundays for Dogs		109%

Top Business Trends of 2024

Top Business Trends by Category

Advertising

Construction

Cybersecurity

Human Resources

Legal

Logistics & Supply Chain

Manufacturing

Marketing

Real Estate

Remote Work

Retail

Sustainability

Waste Management

Workplace

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