Top Skincare Trends of 2024

Here are the current skincare trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global skincare trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.

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Bubble Skincare

95K
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+1617%
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Bubble Skincare is a skincare brand that offers cosmetics and personal care products specifically for teenagers. Their products are vegan, cruelty-free, and plant-based so that the skin can get all of the benefits without any harsh side effects. A considerable shift towards clean and sustainable beauty products is a key factor for its growth. …  Read more

Bean Essence

20K
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+964%
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Bean essence is a natural extract drawn from beans typically fermented soybean extract, known for its skin-nurturing properties. This trend's popularity may be due to the growing consumer awareness and interest sparked by scientific research into the benefits of bean essence and other plant extracts in skincare. …  Read more

Diluted Rosemary Oil

1.1K
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+920%
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Diluted rosemary oil is a mixture of rosemary essential oil and a carrier oil, often used for its purported benefits to hair and skin health. An increased interest in this natural remedy due to research exploring its potential health benefits, particularly concerning hair growth, has sparked a spike in searches. …  Read more

Byoma

159K
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+766%
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Byoma is a brand that offers skin barrier-boosting skincare products. The brand's popularity can also be drawn from a heightened awareness regarding skin barrier health. There's also heightened awareness about the impacts of stressors like pollution and harsh chemicals, causing consumers to seek out products for restoring the natural skin barrier. …  Read more

Hello Klean

4.4K
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+503%
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Hello Klean is a beauty brand that focuses on developing shower essentials specifically designed to combat the effects of hard water. Its products include shower filters, shower heads, shampoos, and cleansers. There's increasing concerns about the effect of hard water on skin and hair health, a phenomenon that has grown alongside the rise in self-care and home wellness trends. …  Read more

Tocobo

19K
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+428%
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Tocobo is a Korean skincare brand known for its high-quality vegan products. The brand focuses on skin essentials and formulates skincare products consumers need for healthy skin using only must-have ingredients. With its slogan "Follow Your Intuition," Tocobo focuses on the intuitive connection between the brand and consumers to create a unique skincare experience. …  Read more

Sol De Janeiro

715K
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+257%
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Sol De Janeiro is a Brazil-inspired beauty brand known for its skin and body care products which uses natural and cruelty-free ingredients, including the acclaimed Bum Bum Cream. What's noteworthy is the brand's unique marketing strategy emphasizing the idea of year-round summer, which resonates with consumers especially during colder months. …  Read more

Beauty of Joseon

168K
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+215%
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Beauty of Joseon is a skincare brand rooted in Korean hanbang tradition, featuring natural ingredients used in historic beauty regimes. Its popularity surged due to several fascinating reasons, among which the global recognition of the Korean skincare stands out. Known for innovative products and extensive skincare routines, this interest in Korean skincare has amplified curiosity around Beauty of Joseon. …  Read more

TBH Skincare

2.3K
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+195%
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TBH Skincare is a skincare brand that offers innovative products for treating skin breakouts and acne. Advancements and new findings in acne treatment technology have made brands like TBH Skincare more appealing to the public. …  Read more

Dot and Key

56K
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+187%
Past Year Change

Dot and Key is a skincare brand that combines the power of natural ingredients with scientific innovation to produce effective personal care products. One reason for its elevated interest is its innovative formulations targeting under-explored skincare issues such as chlorine-affected skin or dark underarms. …  Read more

Jolie Filter

2.2K
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+179%
Past Year Change

Jolie Filter is a showerhead filtering product designed to remove heavy metals and chlorine from water, promoting healthier skin and hair. Increasing awareness and concern about the negative impacts of chlorine and other heavy contaminants on skin and hair health have pushed people to seek out these types of filters. …  Read more

Red Light Mask

32K
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+164%
Past Year Change

Red light masks are a facial treatment device that uses specific wavelengths of natural red light and near-infrared light for therapeutic effects. The rise of home spa and self-care culture has caused more people to seek professional grade treatment options for home use. Many scientific studies are validating the effects of light therapy in treating a multitude of skin issues, adding to the fascination around these masks. …  Read more

Snail Mucin

202K
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+160%
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Snail mucin is a type of skincare ingredient that is derived from snail slime. The slime is said to be rich in nutrients and proteins that are beneficial for the skin, and is often used in anti-aging and moisturizing products. …  Read more

Korean Sunscreen Stick

1.4K
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+152%
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Korean sunscreen sticks are easy-to-apply, portable sun protection products that originated from South Korea's innovative skincare industry. They have grown in popularity worldwide due to innovative formulations and effective results from Korean skincare products, earning them notable attention. …  Read more

Shilajit

676K
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+147%
Past Year Change

Shilajit is a mineral-rich resin that is found in the Himalayas and other high-altitude areas. Aside from improving energy levels and overall health, shilajit is said to be beneficial in improving skin health by regulating the signs of skin aging and aid the repair of cell damage. …  Read more

Salt and Stone

37K
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+145%
Past Year Change

Salt and Stone is a natural skincare brand that provides products focusing on natural, organic, and antioxidant-rich ingredients like seaweed, spirulina, and kelp. The brand has seen an increased interest due to a broader shift towards sustainable and eco-friendly products, prompting consumers to seek out natural skincare lines. …  Read more

Bronzing Stick

2.6K
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+144%
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Bronzing sticks are cosmetic products that provide a sun-kissed glow to the skin, and can be easily applied, making them ideal for on-the-go touch-ups. Bronzing sticks are also an alternative to sunbathing as a means of providing a tan appearance while protecting the skin from harmful UV radiation. …  Read more

Ginseng Essence Water

5.1K
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+142%
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Ginseng essence water is a skincare product enriched with the natural benefits of ginseng, aimed at rejuvenating the skin and enhancing its glow. There's a growing global interest in botanical ingredients and Korean skincare routines that emphasize natural products like ginseng. …  Read more

Saltyface

1.9K
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+140%
Past Year Change

Saltyface is a skincare brand that emphasizes the refreshing and invigorating properties of summer. It offers plant-based products that revitalizes the skin. Customers are increasingly seeking brands that offer products against environmental stressors, a notable benefit that Saltyface touts. …  Read more

Blu Atlas

6.6K
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+127%
Past Year Change

Blu Atlas is a skincare brand that specializes in grooming products specifically designed for men. Amidst a growth demand for wellness and beauty products, the recognition of self-care importance has increased significantly. Alongside this, pop culture’s strong influence on male grooming practices has resulted in a movement towards specialized grooming products. …  Read more

Silicone Body Scrubber

3.1K
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+126%
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Silicone body scrubbers are bath accessories used for exfoliation, skin rejuvenation and cleansing purposes. Made from soft and safe silicone material, these scrubbers do not harbor bacteria as traditional loofahs do. They are also more environment-friendly than traditional plastic-based scrubbers as they do not release microplastics. …  Read more

Rare Beauty

510K
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+124%
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Rare Beauty is a cosmetics brand, launched by pop star and actress Selena Gomez, known for its vegan and cruelty-free products. The brand has achieved high visibility due to Selena Gomez's influence and her personal engagement with fans about body positivity and self-love. …  Read more

Drunk Elephant

397K
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+123%
Past Year Change

Drunk Elephant is a popular skincare brand known for clean, biocompatible formulations that focus on skin health and visible effectiveness. There's a growing trust in brands that are transparent about their product ingredients, propelling Drunk Elephant's prominence in the skincare industry. …  Read more

Toups and Co

2.2K
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+118%
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Toups and Co is a company specializing in natural, organic personal care products like skincare, makeup, and more. A key influence in their rising search popularity is their commitment to ethical sourcing and eco-friendly practices, which cater to the trending sustainability movement. …  Read more

Ceramide Moisturizer

26K
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+118%
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Ceramide moisturizers are skincare products enriched with ceramides, a type of lipid molecule that helps to protect the skin barrier and maintain its moisture. With increased environmental stressors like pollution and UV rays, individuals are seeking out potent barrier-strengthening products like ceramide moisturizers. …  Read more

Pilgrim Face Serum

1.4K
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+115%
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Pilgrim face serum is a skincare product with active ingredients like Hyaluronic Acid designed to hydrate and boost skin elasticity and collagen production. As demographics shift towards an aging population, the demand for anti-aging skincare products is on the rise, with products like serums that boost collagen and skin elasticity becoming increasingly sought after. …  Read more

Spoiled Child

34K
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+104%
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Spoiled Child is a skincare brand that uses AI technology to create personalized formulas for a range of hair and skincare products. The brand is known for its intelligent products specialized in anti-aging from liquid collagen to probiotics and nutraceuticals. …  Read more

Ceramide for Skin

7.9K
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+101%
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Ceramide for skin refers to the use of topical ceramides to repair the skin barrier. Ceramides are lipid molecules naturally found within skin layers that help retain moisture, preserve skin elasticity, and protect against environmental damage. There's been a growing awareness of the importance of skin-barrier repair in dermatological health and ceramides are known to be effective against skin conditions like eczema or psoriasis. …  Read more

Beplain

6.9K
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+95%
Past Year Change

Beplain is a Korean skincare brand that focuses on providing natural and simple solutions for overall improved dermatological health. The brand has seen a surge in interest due in large part to increased awareness in the benefits of vegan, cruelty-free, and clean beauty products. There's also a global fascination for K-beauty routines, which promise radiant, flawless skin. …  Read more

Agency Skincare

3.4K
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+94%
Past Year Change

Agency Skincare is a personalized skincare brand, offering custom formulas to treat various skin concerns with a focus on anti-aging. Through its app, it offers a personalized skincare product service, matching specific products to individual skin type, problem, and goal. …  Read more

Red Light Wand

3.1K
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+90%
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The red light wand is a dermatological tool that uses red light therapy to rejuvenate the skin and treat various skin conditions. The wands offer a wide array of skin health benefits, from reducing wrinkles to healing wounds. Its popularity may be due to the growing number of consumers who are more interested in at-home treatments instead of spa visits. …  Read more

Muldream

1.5K
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+90%
Past Year Change

Muldream is Korean vegan skincare brand offering chemical-free and cruelty-free products that nourish the skin without causing damage. The K-beauty trend, which has been globally influential, is driving searches for popular Korean skincare brands such as Muldream. …  Read more

Dr. Ceuracle

1.9K
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+88%
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Dr. Ceuracle is a skincare line that blends natural ingredients with clinically-proven data to create effective products. Increasing interest in Korean skincare routines and products, which emphasize skin health and hydration, is driving increased interest for brands like Dr. Ceuracle. …  Read more

Copper Peptide Serum

3.6K
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+81%
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Copper peptide serum is a skincare product known for its anti-aging properties, rejuvenating the skin by increasing collagen and elastin production. New research results show the serum's ability to accelerate wound healing and skin regeneration. …  Read more

Tranexamic Acid Serum

5.9K
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+74%
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Tranexamic acid serum is a serum that is meant to be applied to the skin to help reduce the appearance of dark circles and puffiness. The serum is said to work by inhibiting the activity of an enzyme that breaks down the blood vessel walls. …  Read more

Red Light Therapy

273K
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+73%
Past Year Change

Red light therapy is a type of light therapy that is said to be beneficial in treating a variety of conditions, including acne, wrinkles, and pain. The therapy is said to work by stimulating the body's cells to produce energy. …  Read more

Korean Body Sunscreen

360
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+73%
Past Year Change

Korean body sunscreens are skincare products from South Korea, not only designed to protect the skin from harmful UV rays but also to keep it moisturized and nourished. Leveraging unique ingredients like rice or green tea extracts, Korean body sunscreens not only offer defense against the sun but enrich the skin. …  Read more

NMN

175K
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+71%
Past Year Change

NMN is a compound that is being studied for its potential anti-aging effects. The compound is believed to help improve energy levels, protect cells from damage, and boost metabolism. …  Read more

Caffeine Under Eye

3.2K
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+69%
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Caffeine under eye treatments, often found in creams or serums, are topical products that aim to reduce puffiness, dark circles, and signs of aging under the eyes. The upsurge in health-conscious consumer behavior has driven interest in ingredients with proven health benefits like the antioxidants found in caffeine, underpinning the popularity of these under-eye solutions. …  Read more

Pimple Patches

98K
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+67%
Past Year Change

Pimple patches are adhesive patches that are meant to be applied to pimples to help them heal and disappear more quickly. The patches are often made of hydrocolloid, which helps to absorb the sebum and pus from the pimple. …  Read more

Cureskin

7K
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+66%
Past Year Change

Cureskin is an app-driven, AI-powered dermatology solution that provides personalized skincare and haircare treatments. With the use of AI together with doctors and dermatologists, the app finds the most effective products specific to the user's goals. It also offers free checkups to track the user's skin and hair health every month. …  Read more

Sunscreen Stick

36K
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+66%
Past Year Change

Sunscreen sticks are a type of sun protection product designed in a portable, user-friendly stick form. Changes in travel behavior and increased outdoor activities has made portable and easy-to-apply sun protection in demand. …  Read more

Botox In a Bottle

6.1K
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+65%
Past Year Change

"Botox in a bottle" refers to skincare products, typically serums and creams, that claim to provide similar results to Botox injections, like reducing the appearance of wrinkles and fine lines. Increasing consumer preference for non-invasive self-care options and at-home skincare treatments have sparked significant interest in this type of product. …  Read more

Ceramide Serum

14K
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+63%
Past Year Change

Ceramide serum is a skincare product that contains a blend of ceramides and other ingredients to help maintain, hydrate, and protect the skin barrier. Ceramides improve the skin texture by reinforcing the skin's natural barrier and replenishing natural lipids lost due to aging and environmental damage. …  Read more

Barrier Repair Cream

7.2K
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+59%
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Barrier repair cream is a type of skincare product specifically designed to restore and strengthen the skin's natural protective barrier, typically composed of essential lipids and ceramides. A greater emphasis on preventive skincare in recent years has driven a higher interest in barrier repair creams' protective properties. …  Read more

Niacinamide

664K
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+52%
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Niacinamide is a form of vitamin B3 that is said to have a range of benefits for the skin, including reducing wrinkles, evening skin tone, and improving skin elasticity. It is often found in skin care products such as moisturizers, serums, and sunscreens. …  Read more

Uriage Serum

4.8K
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+51%
Past Year Change

Uriage serum is a skincare product designed to strengthen, protect, and repair damaged and fragile skin. The increasing interest in products with fewer, but scientifically-proven, ingredients has seen a significant spotlight on Uriage - a company known for blending minimal ingredients with scientific acumen. …  Read more

Tanning Gel

6.8K
Past Month Searches
+51%
Past Year Change

Tanning gel is a skin product that is applied to create a bronzed or tanned appearance without exposure to UV radiation. Advancements in formulation now provide additional skin benefits like hydration and anti-aging, amplifying the appeal of these products. Amid rising concerns about the harmful effects of UV exposure on skin health, demand for safer tanning alternatives such as tanning gels has spiked significantly. …  Read more

Exfoliating Gel

17K
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+50%
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Exfoliating gels are skincare products that contain tiny particles or chemicals that scrub away dead skin cells to reveal newer, fresher skin underneath and achieve smoother complexions. Exfoliating gels containing fruit enzymes or organic particles are seen as more sustainable and safer for the environment and skin. …  Read more

Glutathione for Skin

15K
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+49%
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Glutathione for skin refers to the use of glutathione, a naturally occurring antioxidant in the body known for its skin-lightening effects, as a supplement or topical application. Glutathione is a powerful antioxidant that can help combat oxidative stress and its impact on skin aging. …  Read more

Deep Plane Facelift

3.9K
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A deep plane facelift (rhytidectomy) is a surgical procedure that lifts and tightens the skin and underlying tissues of the face and neck. It is a more advanced type of facelift than a traditional rhytidectomy, and it is often used to address more severe signs of aging, such as sagging jowls and a loss of volume in the midface. …  Read more

Hyaluronic Moisturizer

23K
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+47%
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Hyaluronic moisturizers are skincare products containing hyaluronic acid, an ingredient known for its superior hydrating capabilities. These moisturizers have seen a surge in searches as people recognize the skin-healing and anti-inflammatory properties of hyaluronic acid. …  Read more

Bakuchiol Serum

17K
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+46%
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Bakuchiol serum is a serum that is meant to be used on the face to reduce the appearance of wrinkles and signs of aging. The serum is made from the extract of the babchi plant and is said to be more effective than traditional anti-aging serums. …  Read more

SPF Drops

1.7K
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+43%
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SPF drops are a type of liquid sunscreen providing high broad spectrum UV protection, often containing beneficial ingredients such as peptides. The global rise in skin cancer rates has prompted a proactive approach to prevent UV damage, increasing demand for innovative SPF products. …  Read more

Cosrx Sunscreen

11K
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+42%
Past Year Change

Cosrx sunscreen is a sunscreen that is made with natural ingredients. The sunscreen is designed to be gentle on the skin and to provide broad-spectrum protection from the sun’s harmful rays. …  Read more

RoC Skincare

4.2K
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+42%
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RoC Skincare is a brand offering a line of clinically proven skincare products, primarily focusing on anti-aging treatments that leverage retinol, a vitamin A derivative known for its wrinkle-reducing properties. The brand has captured the growing interest of consumers towards retinol-based products, fueled by emerging research touting the ingredient's effectiveness in reducing signs of aging. …  Read more

Caffeine Eye Serum

2.7K
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+41%
Past Year Change

Caffeine eye serum is a skincare product enriched with caffeine to reduce puffiness, dark circles, and fine lines around the eyes. Many consumers have been drawn to the natural ingredients and other beneficial compounds in caffeine eye serum, contributing to an increased interest in this product. …  Read more

Caffeine Eye Cream

13K
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+40%
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A caffeine eye cream is a cream applied around the eyes to reduce the appearance of puffiness and dark circles. The cream is said to work by constricting the blood vessels and reducing inflammation. …  Read more

Skinbetter Science

3.3K
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+39%
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Skinbetter Science is a dermatologist-developed skincare brand that combines high-performing ingredients to deliver real skincare results based on scientific research. Their products are designed to simplify skincare routines while delivering tangible results. …  Read more

Glowing Sunscreen

3K
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+38%
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Glowing Sunscreen is a type of sunscreen that is meant to make the skin look glowy and dewy. The sunscreen is formulated with light-reflecting particles that create a luminous finish on the skin. …  Read more

Tretinoin

269K
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+38%
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Tretinoin is a prescription medication that is used to treat acne. It is a form of vitamin A that helps to unclog pores and reduce the appearance of acne scars. …  Read more

Ceramides

32K
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+38%
Past Year Change

Ceramides are lipid molecules found in the uppermost layer of the skin, keeping it hydrated and protecting it from the environment. Skincare products containing ceramides are often used to treat skin conditions such as eczema. …  Read more

Arazlo

6K
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+37%
Past Year Change

Arazlo is a prescription skincare medication with tazarotene as the active ingredient. The lotion is used to treat acne including blackheads, whiteheads, and pimples. The active ingredient tazarotene is a retinoid which affects skin cell growth and reduces inflammation. …  Read more

Tinted Sunscreen

65K
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+35%
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Tinted sunscreen is sunscreen that contains colorants to give it a slight tint. The tint is meant to help the sunscreen blend in with the skin, making it less visible. Tinted sunscreen is available in both physical and chemical varieties. …  Read more

Isntree

38K
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+35%
Past Year Change

Isntree is a Korean skincare brand that creates natural and organic skincare products. The brand is based in South Korea and uses traditional Korean ingredients in all of its products. …  Read more

Bakuchiol

82K
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+35%
Past Year Change

Bakuchiol is a natural extract that is derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties, and is being used in skincare products as a natural alternative to retinol. …  Read more

Skin Barrier Repair

9.4K
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Skin barrier repair is the process of repairing and restoring the skin's natural barrier function. The barrier function protects the skin from environmental factors and helps to maintain moisture levels. Damage to the barrier can lead to dryness, sensitivity, and skin inflammation. …  Read more

Topicals Faded Serum

3.5K
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+34%
Past Year Change

Topicals Faded Serum is a skincare product designed to visibly decrease hyperpigmentation, blemish scars, and other skin discolorations, suitable for all skin tones and ethnicities. Adding to its popularity is a broad shift towards comprehensive and inclusive beauty, with consumers targeting products that cater to all skin types and ethnicities. …  Read more

Perfect Corp

2.1K
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Perfect Corp offers integrated, AI-based technology solutions aimed at transforming the beauty industry, with its suite of AR beauty apps like YouCam Makeup and YouCam Perfect. In recent years, there has been increasing consumer demand for 'try-before-you-buy' experiences, enabled by AR technology. …  Read more

Azelaic Acid

161K
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+32%
Past Year Change

Azelaic acid is a naturally occurring substance that is found in grains, vegetables, and animal products. It is said to have anti-inflammatory and anti-bacterial properties, and is often used to treat skin conditions like acne, rosacea, and eczema. …  Read more

Tazarotene

11K
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+31%
Past Year Change

Tazarotene is a medication that is used to treat psoriasis, acne, and sun damaged skin. It is a retinoid, meaning that it is a derivative of vitamin A. Tazarotene is available in cream or gel form, and is typically applied once a day. …  Read more

Plum Face Wash

6.9K
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The Plum face wash is a facial wash that is made with green tea extract and glycolic acid. The face wash is said to be beneficial in cleansing and moisturizing the skin. The wash is free of sulfates, parabens, and phthalates. …  Read more

Exfoliating Serum

8.1K
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+31%
Past Year Change

Exfoliating serums are skincare products that use mild acids to remove dead skin cells and enhance skin renewal, fostering a fresher, more radiant complexion. Exfoliating serums also present an eco-friendly alternative, as more people advocate against plastic microbeads used in physical exfoliators. …  Read more

Retinol Lotion

12K
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+30%
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Retinol lotion is a type of skin care product that is meant to improve the appearance of the skin. Retinol is a form of vitamin A that is said to help reduce the appearance of wrinkles, dark spots, and other signs of aging. …  Read more

Ultra Violette

10K
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+30%
Past Year Change

Ultra Violette is an Australian skincare brand that specializes in providing a range of SPF protection products for the face and body, combining sun protection with skincare. In recent years, consumer awareness and understanding of the harmful effects of UV radiation on skin health and aging has significantly driven demand for sun-protective cosmetics, resulting in higher searches for this brand. …  Read more

Overnight Lip Mask

2K
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Overnight lip masks are intensive lip care products applied before bed to deeply hydrate and rejuvenate the lips. These masks work by providing deep conditioning and repairing the delicate lip skin overnight. Growing awareness and education about skincare routines have promoted products targeting specific issues, like dry lips, leading to a surge in search for these masks. …  Read more

Alpha Arbutin

74K
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+26%
Past Year Change

Alpha Arbutin is a natural extract that is used for skin lightening and brightening. The ingredient is said to be more effective and gentle than other skin lightening ingredients such as hydroquinone. …  Read more

Rosemary Mint Oil

16K
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+26%
Past Year Change

Rosemary mint oil is a nutrient-rich blend that strengthens hair and nourishes the scalp. Consumers are growing more mindful about the ingredients in their hair care products, prompting a shift towards natural solutions. Rosemary mint oil, in particular, known for its invigorating scent, has been of high interest. …  Read more

Cream Bronzer

32K
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+25%
Past Year Change

Cream bronzer is a cosmetic product designed to give the skin a natural, sun-kissed glow, often having a more natural and dewy finish compared to powder bronzers. Growing concerns about skin damage from actual sun exposure have driven a shift towards "faux-glow" products like cream bronzer, making it a preferred choice for those seeking a safer alternative to a natural tan. …  Read more

Copper Peptides

10K
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+24%
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Copper peptides are ingredients that are said to have anti-aging properties. The peptides are said to help improve the appearance of wrinkles, scars, and stretch marks. …  Read more

Argireline

22K
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+21%
Past Year Change

Argireline is a peptide that is used in anti-aging skincare products. The peptide works by inhibiting the release of neurotransmitters in order to prevent the formation of wrinkles and skin lines. …  Read more