Top Skincare Trends of 2022 & 2023

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Snail Mucin

79K
Past Month Searches
+138%
Past Year Change
20172018201920202021

Snail mucin is a type of skincare ingredient that is derived from snail slime. The slime is said to be rich in nutrients and proteins that are beneficial for the skin, and is often used in anti-aging and moisturizing products. …  Read more

Glowing Sunscreen

3.9K
Past Month Searches
+81%
Past Year Change
20172018201920202021

Glowing Sunscreen is a type of sunscreen that is meant to make the skin look glowy and dewy. The sunscreen is formulated with light-reflecting particles that create a luminous finish on the skin. …  Read more

Skin Barrier Repair

10K
Past Month Searches
+58%
Past Year Change
20172018201920202021

Skin barrier repair is the process of repairing and restoring the skin's natural barrier function. The barrier function protects the skin from environmental factors and helps to maintain moisture levels. Damage to the barrier can lead to dryness, sensitivity, and skin inflammation. …  Read more

Pimple Patches

56K
Past Month Searches
+52%
Past Year Change
20172018201920202021

Pimple patches are adhesive patches that are meant to be applied to pimples to help them heal and disappear more quickly. The patches are often made of hydrocolloid, which helps to absorb the sebum and pus from the pimple. …  Read more

Acretin

13K
Past Month Searches
+51%
Past Year Change
20172018201920202021

Acretin is a medication that is used to treat acne. The medication is a retinoid, which is a type of vitamin A derivative. Acretin is available in both a cream and a gel formulation. …  Read more

NMN

120K
Past Month Searches
+51%
Past Year Change
20172018201920202021

NMN is a compound that is being studied for its potential anti-aging effects. The compound is believed to help improve energy levels, protect cells from damage, and boost metabolism. …  Read more

Red Light Therapy

100K
Past Month Searches
+41%
Past Year Change
20172018201920202021

Red light therapy is a type of light therapy that is said to be beneficial in treating a variety of conditions, including acne, wrinkles, and pain. The therapy is said to work by stimulating the body's cells to produce energy. …  Read more

Bromelain

94K
Past Month Searches
+36%
Past Year Change
20172018201920202021

Bromelain is a natural enzyme that is found in pineapples. The enzyme is said to have anti-inflammatory and anti-cancer properties, and is often used in supplements and beauty products. …  Read more

Tretinoin

289K
Past Month Searches
+33%
Past Year Change
20172018201920202021

Tretinoin is a prescription medication that is used to treat acne. It is a form of vitamin A that helps to unclog pores and reduce the appearance of acne scars. …  Read more

Tacrolimus Ointment

31K
Past Month Searches
+28%
Past Year Change
20172018201920202021

Tacrolimus ointment is a medication that is used to treat moderate to severe atopic dermatitis. The ointment is applied to the skin to help reduce inflammation and itching. …  Read more

Salicylic Acid Ointment

17K
Past Month Searches
+27%
Past Year Change
20172018201920202021

Salicylic acid ointment is a medication that is used to treat acne. The ointment is a type of beta hydroxy acid that works by breaking down the keratin that clogs pores. …  Read more

Adapalene Gel

66K
Past Month Searches
+27%
Past Year Change
20172018201920202021

Adapalene Gel is a topical medication that is used to treat acne. It is a retinoid that helps to unclog pores and reduce the appearance of acne scars. …  Read more

Silymarin

51K
Past Month Searches
+25%
Past Year Change
20172018201920202021

Silymarin is a compound that is found in milk thistle. It is said to have a variety of benefits, including liver protection, cancer prevention, and reduction of inflammation. …  Read more

Bakuchiol

59K
Past Month Searches
+22%
Past Year Change
20172018201920202021

Bakuchiol is a natural extract that is derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties, and is being used in skincare products as a natural alternative to retinol. …  Read more

Caffeine Eye Cream

6.9K
Past Month Searches
+22%
Past Year Change
20172018201920202021

A caffeine eye cream is a cream applied around the eyes to reduce the appearance of puffiness and dark circles. The cream is said to work by constricting the blood vessels and reducing inflammation. …  Read more

Glutathione

320K
Past Month Searches
+21%
Past Year Change
20172018201920202021

Glutathione is a molecule that is found in all human cells and is responsible for protecting cells from damage and helping to detoxify the body. Glutathione is also said to have anti-aging properties and has been used as a treatment for conditions like Parkinson’s disease and cancer. …  Read more

Cica

230K
Past Month Searches
+19%
Past Year Change
20172018201920202021

Cica is a short name for the herb Centella asiatica which is thought to have healing properties and is used in a variety of skin care products that are meant to soothe and protect the skin. …  Read more

Ceramides

27K
Past Month Searches
+19%
Past Year Change
20172018201920202021

Ceramides are lipid molecules found in the uppermost layer of the skin, keeping it hydrated and protecting it from the environment. Skincare products containing ceramides are often used to treat skin conditions such as eczema. …  Read more

Nicotinamide

79K
Past Month Searches
+16%
Past Year Change
20172018201920202021

Nicotinamide is a form of vitamin B3 that is often used in skin care products. It is said to have anti-inflammatory and antioxidant properties, which can help to improve the appearance of skin. …  Read more

Mineral Sunscreen

55K
Past Month Searches
+12%
Past Year Change
20172018201920202021

Mineral Sunscreen is sunscreen that contains physical blockers, such as zinc oxide and titanium dioxide, as opposed to chemical blockers. Mineral sunscreens are said to be more effective in protecting against the sun’s harmful rays and are also less likely to cause irritation. …  Read more

Argireline

24K
Past Month Searches
+11%
Past Year Change
20172018201920202021

Argireline is a peptide that is used in anti-aging skincare products. The peptide works by inhibiting the release of neurotransmitters in order to prevent the formation of wrinkles and skin lines. …  Read more

Fulvic Acid

16K
Past Month Searches
+6%
Past Year Change
20172018201920202021

Fulvic acid is a natural compound that is found in soil and water. It is said to be beneficial in improving health, increasing energy, and aiding in weight loss. Some people also claim that fulvic acid can help detoxify the body and reverse aging. …  Read more

Efudix Cream

5.7K
Past Month Searches
-4%
Past Year Change
20172018201920202021

Efudix Cream is a topical cream that is used to treat skin cancer. The cream contains the active ingredient 5-fluorouracil, which is a chemotherapy drug. Efudix Cream is used to treat actinic keratoses, a type of pre-cancerous skin lesion. …  Read more

Trend Highlight – The Rise of Caffeine Eye Cream

As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn't meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it's safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.

Trend Highlight – Water Filters & Skincare

Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.
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