Top Skincare Trends of 2023 & 2022

Our hand-picked collection of the top skincare trends of 2023 & 2022. The topics in this report on today’s emerging skincare trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Snail Mucin

101K
Past Month Searches
+195%
Past Year Change

Snail mucin is a type of skincare ingredient that is derived from snail slime. The slime is said to be rich in nutrients and proteins that are beneficial for the skin, and is often used in anti-aging and moisturizing products. …  Read more

Copper Peptides

9.7K
Past Month Searches
+133%
Past Year Change

Copper peptides are ingredients that are said to have anti-aging properties. The peptides are said to help improve the appearance of wrinkles, scars, and stretch marks. …  Read more

Tranexamic Acid Serum

6.8K
Past Month Searches
+112%
Past Year Change

Tranexamic acid serum is a serum that is meant to be applied to the skin to help reduce the appearance of dark circles and puffiness. The serum is said to work by inhibiting the activity of an enzyme that breaks down the blood vessel walls. …  Read more

Isntree

23K
Past Month Searches
+104%
Past Year Change

Isntree is a Korean skincare brand that creates natural and organic skincare products. The brand is based in South Korea and uses traditional Korean ingredients in all of its products. …  Read more

Plum Face Wash

6.7K
Past Month Searches
+94%
Past Year Change

The Plum face wash is a facial wash that is made with green tea extract and glycolic acid. The face wash is said to be beneficial in cleansing and moisturizing the skin. The wash is free of sulfates, parabens, and phthalates. …  Read more

Niacinamide

484K
Past Month Searches
+90%
Past Year Change

Niacinamide is a form of vitamin B3 that is said to have a range of benefits for the skin, including reducing wrinkles, evening skin tone, and improving skin elasticity. It is often found in skin care products such as moisturizers, serums, and sunscreens. …  Read more

Glowing Sunscreen

3.1K
Past Month Searches
+88%
Past Year Change

Glowing Sunscreen is a type of sunscreen that is meant to make the skin look glowy and dewy. The sunscreen is formulated with light-reflecting particles that create a luminous finish on the skin. …  Read more

Winter Cherry

54K
Past Month Searches
+85%
Past Year Change

Winter Cherry is a type of fruit that is typically found in cold climates. The fruit is known for its sweet and sour taste, as well as its nutritional benefits. …  Read more

mCaffeine

40K
Past Month Searches
+80%
Past Year Change

mCaffeine is an India-based skincare and hair care brand that offers a wide range of caffeinated products. Caffeine strengthens the hair follicles and reduces hair fall. For skincare, caffeine removes dead skin cells and acts as a powerful antioxidant. …  Read more

Arazlo

6.2K
Past Month Searches
+77%
Past Year Change

Arazlo is a prescription skincare medication with tazarotene as the active ingredient. The lotion is used to treat acne including blackheads, whiteheads, and pimples. The active ingredient tazarotene is a retinoid which affects skin cell growth and reduces inflammation. …  Read more

Pimple Patches

72K
Past Month Searches
+67%
Past Year Change

Pimple patches are adhesive patches that are meant to be applied to pimples to help them heal and disappear more quickly. The patches are often made of hydrocolloid, which helps to absorb the sebum and pus from the pimple. …  Read more

Shilajit

264K
Past Month Searches
+62%
Past Year Change

Shilajit is a mineral-rich resin that is found in the Himalayas and other high-altitude areas. Aside from improving energy levels and overall health, shilajit is said to be beneficial in improving skin health by regulating the signs of skin aging and aid the repair of cell damage. …  Read more

Skin Barrier Repair

11K
Past Month Searches
+61%
Past Year Change

Skin barrier repair is the process of repairing and restoring the skin's natural barrier function. The barrier function protects the skin from environmental factors and helps to maintain moisture levels. Damage to the barrier can lead to dryness, sensitivity, and skin inflammation. …  Read more

NMN

166K
Past Month Searches
+58%
Past Year Change

NMN is a compound that is being studied for its potential anti-aging effects. The compound is believed to help improve energy levels, protect cells from damage, and boost metabolism. …  Read more

Cosrx Sunscreen

8.5K
Past Month Searches
+56%
Past Year Change

Cosrx sunscreen is a sunscreen that is made with natural ingredients. The sunscreen is designed to be gentle on the skin and to provide broad-spectrum protection from the sun’s harmful rays. …  Read more

Retinol Lotion

13K
Past Month Searches
+46%
Past Year Change

Retinol lotion is a type of skin care product that is meant to improve the appearance of the skin. Retinol is a form of vitamin A that is said to help reduce the appearance of wrinkles, dark spots, and other signs of aging. …  Read more

Argireline

23K
Past Month Searches
+44%
Past Year Change

Argireline is a peptide that is used in anti-aging skincare products. The peptide works by inhibiting the release of neurotransmitters in order to prevent the formation of wrinkles and skin lines. …  Read more

Red Light Therapy

122K
Past Month Searches
+42%
Past Year Change

Red light therapy is a type of light therapy that is said to be beneficial in treating a variety of conditions, including acne, wrinkles, and pain. The therapy is said to work by stimulating the body's cells to produce energy. …  Read more

Tretinoin

310K
Past Month Searches
+41%
Past Year Change

Tretinoin is a prescription medication that is used to treat acne. It is a form of vitamin A that helps to unclog pores and reduce the appearance of acne scars. …  Read more

Bakuchiol Serum

8.9K
Past Month Searches
+33%
Past Year Change

Bakuchiol serum is a serum that is meant to be used on the face to reduce the appearance of wrinkles and signs of aging. The serum is made from the extract of the babchi plant and is said to be more effective than traditional anti-aging serums. …  Read more

The Man Company

52K
Past Month Searches
+33%
Past Year Change

The Man Company is a men's grooming brand that offers a range of products for men, including beard care, skin care, and hair care products. The company was founded with the goal of providing high-quality, affordable grooming products for men. …  Read more

Acretin

8.3K
Past Month Searches
+32%
Past Year Change

Acretin is a medication that is used to treat acne. The medication is a retinoid, which is a type of vitamin A derivative. Acretin is available in both a cream and a gel formulation. …  Read more

Photobiomodulation

4K
Past Month Searches
+30%
Past Year Change

Photobiomodulation is the use of light to stimulate cellular processes. The therapy has been shown to be beneficial in the treatment of a variety of conditions, including wound healing, pain relief, and skin rejuvenation. …  Read more

Tazarotene

7.1K
Past Month Searches
+29%
Past Year Change

Tazarotene is a medication that is used to treat psoriasis, acne, and sun damaged skin. It is a retinoid, meaning that it is a derivative of vitamin A. Tazarotene is available in cream or gel form, and is typically applied once a day. …  Read more

Caffeine Eye Cream

12K
Past Month Searches
+28%
Past Year Change

A caffeine eye cream is a cream applied around the eyes to reduce the appearance of puffiness and dark circles. The cream is said to work by constricting the blood vessels and reducing inflammation. …  Read more

Tinted Sunscreen

50K
Past Month Searches
+25%
Past Year Change

Tinted sunscreen is sunscreen that contains colorants to give it a slight tint. The tint is meant to help the sunscreen blend in with the skin, making it less visible. Tinted sunscreen is available in both physical and chemical varieties. …  Read more

Adapalene

95K
Past Month Searches
+25%
Past Year Change

Adapalene is a medication that is used to treat acne. It is a retinoid, meaning that it is derived from vitamin A and works by unclogging pores and decreasing the amount of oil produced by the skin. …  Read more

Cica

206K
Past Month Searches
+23%
Past Year Change

Cica is a short name for the herb Centella asiatica which is thought to have healing properties and is used in a variety of skin care products that are meant to soothe and protect the skin. …  Read more

Bakuchiol

40K
Past Month Searches
+18%
Past Year Change

Bakuchiol is a natural extract that is derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties, and is being used in skincare products as a natural alternative to retinol. …  Read more

Isotretinoin

81K
Past Month Searches
+15%
Past Year Change

Isotretinoin is a medication that is used to treat severe cases of acne. It is a retinoid, meaning it is derived from vitamin A, and it works by reducing the amount of sebum produced by the sebaceous glands. …  Read more

Azelaic Acid

118K
Past Month Searches
+14%
Past Year Change

Azelaic acid is a naturally occurring substance that is found in grains, vegetables, and animal products. It is said to have anti-inflammatory and anti-bacterial properties, and is often used to treat skin conditions like acne, rosacea, and eczema. …  Read more

Ceramides

20K
Past Month Searches
+13%
Past Year Change

Ceramides are lipid molecules found in the uppermost layer of the skin, keeping it hydrated and protecting it from the environment. Skincare products containing ceramides are often used to treat skin conditions such as eczema. …  Read more

Alpha Arbutin

52K
Past Month Searches
+4%
Past Year Change

Alpha Arbutin is a natural extract that is used for skin lightening and brightening. The ingredient is said to be more effective and gentle than other skin lightening ingredients such as hydroquinone. …  Read more

Efudix Cream

4.1K
Past Month Searches
+2%
Past Year Change

Efudix Cream is a topical cream that is used to treat skin cancer. The cream contains the active ingredient 5-fluorouracil, which is a chemotherapy drug. Efudix Cream is used to treat actinic keratoses, a type of pre-cancerous skin lesion. …  Read more

Retacnyl

5.4K
Past Month Searches
-6%
Past Year Change

Retacnyl is a prescription acne medication that is said to be effective in treating moderate to severe acne. The medication is a retinoid, which is a type of vitamin A derivative that helps to unclog pores and reduce inflammation. …  Read more

Trend Highlight – The Rise of Caffeine Eye Cream

As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.

The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn't meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.

The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.

For any new ingredient, part of the sale process involves convincing customers that it's safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.

Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.

Trend Highlight – Water Filters & Skincare

Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.

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