Top Sleep Trends of 2022 & 2023

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Loop Earplugs

11K
Past Month Searches
+428%
Past Year Change

Loop earplugs are a type of earplug that is designed to be inserted into the ear canal in a loop formation. The plugs are made of a soft, flexible material and are said to be more comfortable and easier to insert than traditional earplugs.

Sunset Lamp

25K
Past Month Searches
+253%
Past Year Change

A sunset lamp is a lamp that is designed to mimic the natural light of the sun. The lamp has a built-in controller that allows users to adjust the intensity, color, and warmth of the light. The lamp is said to be beneficial in promoting better sleep, reducing stress, and improving moods.

CBN Gummies

4.3K
Past Month Searches
+201%
Past Year Change

CBN gummies are cannabis-infused gummy bears that are meant to provide relief from anxiety, pain, and insomnia. The gummies are made with cannabidiol (CBN), a non-psychoactive cannabinoid that is said to provide therapeutic benefits.

Weighted Stuffed Animal

15K
Past Month Searches
+142%
Past Year Change
Spotted 5 months ago

A weighted stuffed animal is a toy that is filled with a weight to provide extra sensory stimulation. The weight is said to help children calm down and focus.

Melatonin Spray

27K
Past Month Searches
+51%
Past Year Change

Melatonin Spray is a spray that is designed to help people fall asleep. The spray contains the hormone melatonin, which is said to help regulate the body’s natural sleep cycle.

Weighted Sleep Sack

10K
Past Month Searches
+51%
Past Year Change

A weighted sleep sack is a sleeping bag that is weighted with small beads or pellets to provide a sense of calming pressure. The sacks are often recommended to people with anxiety, sensory processing disorder, or autism spectrum disorder.

Bamboo Pajamas

8.2K
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+49%
Past Year Change

Bamboo pajamas are pajamas made from bamboo fabric. The fabric is said to be softer and more absorbent than traditional cotton pajamas, and is also said to be more environmentally friendly.

Mirtazapine For Sleep

7K
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+43%
Past Year Change

Mirtazapine is a medication that is prescribed for the treatment of insomnia. The medication is a sedative that helps to promote sleep by decreasing the time it takes to fall asleep and increasing the duration of sleep.

Lofi Music

35K
Past Month Searches
+35%
Past Year Change
Spotted 2.5 years ago

Lo-fi music is a type of music that is characterized by its low fidelity sound. The music is often created by using simple equipment and techniques, and the resulting sound is often described as warm and mellow.

Sleep Bonnet

5.6K
Past Month Searches
+30%
Past Year Change
Spotted 1.1 years ago

A sleep bonnet is a hat-like garment that is worn while sleeping in order to keep the hair from becoming matted and tangled. The sleep bonnet is often made from a lightweight and breathable fabric and is adjustable to fit most head sizes.

White Noise For Baby

10K
Past Month Searches
+25%
Past Year Change

White noise for baby is a type of noise that mimics the sounds of the womb and helps to soothe and calm the baby. White noise can be created with a variety of devices, including apps, noise machines, and even a fan.

Egg Crate Mattress Topper

5.2K
Past Month Searches
+25%
Past Year Change

An egg crate mattress topper is a foam topper that is designed to add extra cushioning and support to a mattress. The topper is made up of a series of egg-shaped cells that are meant to contour to the body and relieve pressure points.

Low Profile Bed Frame

9.5K
Past Month Searches
+22%
Past Year Change

A low profile bed frame is a bed frame that is designed to be low to the ground. This is beneficial for people who have difficulty getting in and out of bed, as well as for those who want to create a more minimalist look in their bedroom.

Smart Earbuds

10K
Past Month Searches
+22%
Past Year Change

Smart Earbuds are earbuds that are designed to connect to a smartphone or other device to provide additional features. The earbuds can be used to control music playback, answer phone calls, and access other features.

Foldable Mattress

17K
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+18%
Past Year Change

A foldable mattress is a mattress that can be folded into a small, portable size for easy storage. The mattress is often made from a foam or memory foam material and can be used for both camping and indoor use.

Bed Sharing

77K
Past Month Searches
+14%
Past Year Change

Bed sharing, a type of co-sleeping, is a highly-debated practice of sharing the same bed with your baby. Despite the growth in popularity, there’s significant disagreement in the medical community about the safety of the practice.

Mouth Tape

14K
Past Month Searches
+14%
Past Year Change
Spotted 2.5 years ago

Mouth Tape is a type of tape that is meant to be placed over the mouth to improve posture and alignment. The tape is said to help with everything from headaches to jaw pain to improving breathing.

Sleep Sounds

115K
Past Month Searches
+13%
Past Year Change

Sleep sounds are sounds that are meant to be listened to while sleeping in order to promote relaxation and better sleep. The sounds can be calming sounds of nature, white noise, or more rhythmic sounds such as heartbeats or lullabies.

Why Consumers are Taping Their Mouths Shut at Night

The trend of taping one's mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with "sleep strips" which are essentially just branded strips of tape priced at enormous markups.

While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that "sleep strips" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.

The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers' fears of being harmed by a (much cheaper) homemade device.

CBN Gummies are the new CBD Gummies

A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.

Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.

While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.

More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.

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