Top Sleep Trends of 2023 & 2022

Our hand-picked collection of the top sleep trends of 2023 & 2022. The topics in this report on today’s emerging sleep trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Weighted Stuffed Animal

17K
Past Month Searches
+581%
Past Year Change
Published a year ago

A weighted stuffed animal is a toy that is filled with a weight to provide extra sensory stimulation. The weight is said to help children calm down and focus. …  Read more

Loop Earplugs

37K
Past Month Searches
+234%
Past Year Change

Loop Earplugs is a brand of earplugs designed to block out or reduce noise to comfortable levels. The earplugs come with either silicone or memory foam ear tips and are available in a variety of colors and styles. …  Read more

Thuma Bed

25K
Past Month Searches
+122%
Past Year Change

Thuma Bed is a modern bed brand that offers bed frames that are easily assembled or disassembled. The bed also uses environmentally friendly, upcycled, and repurposed rubberwood as main material. …  Read more

Sleep Ring

30K
Past Month Searches
+98%
Past Year Change

A sleep ring is a ring that is meant to be worn on the finger to track sleep quality. The ring monitors heart rate, movement, and breathing patterns to provide data on how well the user slept. The data can be used to make adjustments to improve sleep quality. …  Read more

CBN Gummies

6K
Past Month Searches
+84%
Past Year Change

CBN gummies are cannabis-infused gummy bears that are meant to provide relief from anxiety, pain, and insomnia. The gummies are made with cannabidiol (CBN), a non-psychoactive cannabinoid that is said to provide therapeutic benefits. …  Read more

Mouth Tape

28K
Past Month Searches
+68%
Past Year Change
Published 3 years ago

Mouth Tape is a type of tape that is meant to be placed over the mouth to improve posture and alignment. The tape is said to help with everything from headaches to jaw pain to improving breathing. …  Read more

Inspire Sleep Apnea

35K
Past Month Searches
+65%
Past Year Change

Inspire Sleep Apnea is a medical device and CPAP-alternative that is used to treat sleep apnea. The small, implantable device is inserted under the skin below the collarbone and helps to keep the airway open during sleep by delivering mild stimulation to key airway muscles. …  Read more

Bamboo Pajamas

4.9K
Past Month Searches
+63%
Past Year Change

Bamboo pajamas are pajamas made from bamboo fabric. The fabric is said to be softer and more absorbent than traditional cotton pajamas, and is also said to be more environmentally friendly. …  Read more

Oura Ring

167K
Past Month Searches
+42%
Past Year Change

The Oura Ring is a ring that is designed to track various health metrics, such as heart rate, sleep quality, and activity levels. The ring is said to be able to provide insights on how to improve sleep, activity, and overall health. …  Read more

Bedtime Mode

7.5K
Past Month Searches
+41%
Past Year Change

Bedtime mode is a feature on some apps or smartphones and other electronic devices that adjusts the settings of the device to make it more conducive for use in a dark environment. The mode typically reduces the brightness of the screen, eliminates notifications, and mutes the sound. …  Read more

Sleep Bonnet

3.7K
Past Month Searches
+30%
Past Year Change

A sleep bonnet is a hat-like garment that is worn while sleeping in order to keep the hair from becoming matted and tangled. The sleep bonnet is often made from a lightweight and breathable fabric and is adjustable to fit most head sizes. …  Read more

Whoop

186K
Past Month Searches
+25%
Past Year Change

Whoop is a wearable device that monitors and collects data on an individual's sleep, recovery, and stress. The data is then used to create a personalized plan for improving sleep and overall health. …  Read more

Coverless Duvet

5.1K
Past Month Searches
+22%
Past Year Change

A coverless duvet is a duvet that does not have a cover. The duvet is meant to be placed directly on the bedding and is usually filled with down, feathers, or synthetic materials. The coverless duvet is popular among those who want a more minimalist look in their bedroom. …  Read more

Baby Lounger

16K
Past Month Searches
+17%
Past Year Change

A baby lounger is a piece of furniture that is designed to provide a safe and comfortable place for a baby to sleep or relax. The lounger typically has a soft, cushioned surface and may include features such as a built-in vibrator or music player. …  Read more

LoFi Music

32K
Past Month Searches
+17%
Past Year Change
Published 3 years ago

LoFi music is a type of music that is characterized by its low fidelity sound. The music is often created by using simple equipment and techniques, and the resulting sound is often described as warm and mellow. …  Read more

Sleep Jar

2.1K
Past Month Searches
+17%
Past Year Change

A sleep jar is a jar that is filled with a material that is meant to promote relaxation and sleep. The most common material used is lavender, but other materials such as chamomile or valerian root can also be used. The jar is meant to be used as a nighttime ritual to help the user relax and fall asleep. …  Read more

Low Profile Bed Frame

4.5K
Past Month Searches
+11%
Past Year Change

A low profile bed frame is a bed frame that is designed to be low to the ground. This is beneficial for people who have difficulty getting in and out of bed, as well as for those who want to create a more minimalist look in their bedroom. …  Read more

Rain Sounds For Sleeping

12K
Past Month Searches
+1%
Past Year Change

Rain sounds for sleeping are recordings of rainfall that are meant to be listened to while sleeping. The sounds are said to be calming and relaxing, and are often used as a sleep aid. …  Read more

Melatonin Spray

22K
Past Month Searches
+0%
Past Year Change

Melatonin Spray is a spray that is designed to help people fall asleep. The spray contains the hormone melatonin, which is said to help regulate the body’s natural sleep cycle. …  Read more

Sounds For Sleeping

19K
Past Month Searches
-0%
Past Year Change

Sounds for sleeping are a variety of sounds that have been found to be helpful for sleeping. These sounds can be calming and relaxing, and can help to block out distractions and noise. Some of the most popular sounds for sleeping include white noise, nature sounds, and ASMR. …  Read more

Mirtazapine For Sleep

4.5K
Past Month Searches
-2%
Past Year Change

Mirtazapine is a medication that is prescribed for the treatment of insomnia. The medication is a sedative that helps to promote sleep by decreasing the time it takes to fall asleep and increasing the duration of sleep. …  Read more

Egg Crate Mattress Topper

3K
Past Month Searches
-14%
Past Year Change

An egg crate mattress topper is a foam topper that is designed to add extra cushioning and support to a mattress. The topper is made up of a series of egg-shaped cells that are meant to contour to the body and relieve pressure points. …  Read more

Eight Sleep

14K
Past Month Searches
-18%
Past Year Change

Eight Sleep is a company that creates mattresses and bedding that are designed to improve sleep. The company's products use technology to track sleep, provide feedback on sleep quality, and adjust the temperature of the bed to optimize sleep. …  Read more

Trend Highlight – Why Consumers are Taping Their Mouths Shut at Night

The trend of taping one's mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with "sleep strips" which are essentially just branded strips of tape priced at enormous markups.

While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that "sleep strips" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.

The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers' fears of being harmed by a (much cheaper) homemade device.

Trend Highlight – CBN Gummies are the new CBD Gummies

A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.

Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.

While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.

More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.

Trend Highlight – Why LoFi Music Is So Popular

For millions of listeners, LoFi music is the soundtrack to their workdays, study sessions, and sleep. But the phenomenon isn't just about the beats — there's a fascinating backstory to the trend's rise in popularity.

 

The mellow, ambient sounds owe their ascent in part to a change YouTube and Spotify made to their ranking algorithms, which started to prioritize the watch/listen duration as a proxy for engagement, rather than just looking at likes and clicks. This gave an advantage to content that users could press "play" on and let go for hours on end, like "lo-fi for working/relaxing/studying" playlists and livestreams.

 

Top LoFi hip-hop YouTube channels have racked up millions of subscribers by offering endless loops of music to help relax, work, and study, often through 24-hour livestream radio channels. Spotify's wide array of "chill" playlists likewise promises to help ease stress and be unobtrusive enough to leave on all day.

 

The channels have carved out a niche as a middle option between FM radio — where stations are highly regulated and manned 24/7 — and Spotify or Apple Music's algorithmically generated playlists.

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