Top Baby Trends of 2023 & 2022

Our hand-picked collection of the top baby trends of 2023 & 2022. The topics in this report on today’s emerging baby trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Artipoppe Carrier

8.2K
Past Month Searches
+171%
Past Year Change

The Artipoppe Carrier is a soft-structured carrier that is made to carry infants and toddlers. The carrier is made of a stretchy fabric and is designed to be comfortable for both the child and the caregiver. It can be used for front and back carrying positions. …  Read more

Rotating Car Seat

6.1K
Past Month Searches
+156%
Past Year Change

A rotating car seat is a car seat that can be rotated 360 degrees to allow for easier access to a child in the backseat. The seat can also be rotated to face the front of the car to allow the child to see out the window. …  Read more

Nestig Crib

5.9K
Past Month Searches
+148%
Past Year Change

The Nestig crib is a crib that is designed to be as minimalistic as possible. The crib is designed to be lightweight and easy to assemble, and can be converted to a mini crib, full crib, or toddler bed. …  Read more

Little Sleepies

46K
Past Month Searches
+88%
Past Year Change

Little Sleepies are a line of children's pajamas that are designed to fit snugly. The pajamas are designed to be comfortable and easy to wear, and are typically worn before going to bed. …  Read more

Sensory Swing

10K
Past Month Searches
+70%
Past Year Change

A sensory swing is a swing that is designed to provide stimulation to the senses. The swing may provide visual, auditory, and/or tactile stimulation, and may be used for therapeutic or recreational purposes. …  Read more

Cerebelly

3.6K
Past Month Searches
+62%
Past Year Change

Cerebelly is a baby food brand that offers organic baby food with 16 key brain-supporting nutrients. The brand offers a variety of products and flavors with fruits and vegetables as its primary ingredients. …  Read more

Lovevery

44K
Past Month Searches
+58%
Past Year Change

Lovevery is a brand that creates developmental toys and tools for children. Its products are designed to support different stages of child development, from sensory exploration to problem solving. …  Read more

Munchkin Swing

4.4K
Past Month Searches
+56%
Past Year Change

The Munchkin Swing is a swing that is designed for infants. The swing has a small seat and a low weight limit, making it suitable for newborns and young infants. The swing can be used to provide a gentle rocking motion that can help to soothe and calm infants. …  Read more

Cubo AI

6.1K
Past Month Searches
+46%
Past Year Change

Cubo AI is a smart baby monitor that uses AI to track babies' sleep activity and ensure they sleep safely and in the correct posture. The device's features include sleep analytics, covered face detection, cry detection, auto photo capture, and more. …  Read more

Baby Floor Bed

5.1K
Past Month Searches
+41%
Past Year Change

A baby floor bed is a bed that is designed to be placed on the floor instead of a crib. The bed is typically made of foam or fabric and is meant to provide a safe and comfortable sleeping environment for the baby. …  Read more

Jellycat

218K
Past Month Searches
+39%
Past Year Change

Jellycat is a company that specializes in making high-end plush toys. The company was founded in London, England in 1999 and has since expanded to include stores all over the world. Jellycat toys are known for their soft textures, whimsical designs, and high price tags. …  Read more

Baby Nasal Spray

10K
Past Month Searches
+33%
Past Year Change

Baby nasal spray is a type of nasal spray that is meant to be used to clear the nasal passages of a baby. The spray is typically made up of a saline solution and can be used to help relieve congestion and other respiratory issues. …  Read more

Hatch Sound Machine

12K
Past Month Searches
+31%
Past Year Change

The Hatch sound machine is a combination of a sound machine and night light. The machines are said to be beneficial in helping to soothe and relax children, as well as to promote better sleep through soothing music and the customizable light intensity. …  Read more

Baby Wagon

13K
Past Month Searches
+30%
Past Year Change

A baby wagon is a wagon that is designed to be used as a stroller. The wagon is typically larger and more durable than a traditional stroller and has a variety of features, such as a sunshade, storage compartment, and cup holder. …  Read more

Toddler Tower

7.4K
Past Month Searches
+28%
Past Year Change

A toddler tower is a piece of furniture that is designed to provide a safe and fun place for toddlers to participate in household work. The tower is designed to help children safely stand at counter height and be in involved in a number of different activities that stimulate the child’s development. …  Read more

Doona Trike

4K
Past Month Searches
+24%
Past Year Change

A Doona trike is a three-wheeled bike that is designed for children. The bike has a low center of gravity, which makes it stable and easy to ride. The doona trike is also equipped with a canopy and a storage compartment, making it perfect for trips to the park or the grocery store. …  Read more

Nanit

37K
Past Month Searches
+23%
Past Year Change

Nanit is a baby monitor that is designed to provide parents with information about their baby's sleep. The monitor uses infrared and motion sensors to track the baby's sleep and breathing patterns. Parents can then use the Nanit app to receive sleep insights and see how their baby is sleeping over time. …  Read more

Baby Straw Cup

5.3K
Past Month Searches
+21%
Past Year Change

A baby straw cup is a cup that has a straw attached to the lid. The straw is designed to allow the baby to drink from the cup without having to tip it back. This helps to prevent spills and makes it easier for the baby to drink. …  Read more

Montessori Baby

15K
Past Month Searches
+21%
Past Year Change

Montessori baby is a term that refers to applying Montessori principles for babies or raising them in a Montessori environment. The Montessori philosophy focuses on providing children with opportunities to learn through exploration and self-directed play. …  Read more

Baby Lounger

16K
Past Month Searches
+17%
Past Year Change

A baby lounger is a piece of furniture that is designed to provide a safe and comfortable place for a baby to sleep or relax. The lounger typically has a soft, cushioned surface and may include features such as a built-in vibrator or music player. …  Read more

Baby Sensory Videos

5.6K
Past Month Searches
+14%
Past Year Change

Baby sensory videos are videos that are designed to stimulate the senses of babies. The videos may include colorful visuals, upbeat music, and playful sounds that are meant to engage and entertain babies. …  Read more

Trend Highlight – Declining Birth Rates Means it Costs More to Raise a Child

As birth rates decline, hand-me-down clothing is becoming less relevant. The cost of baby clothes and toys can less and less be spread across multiple children, making them essentially more expensive.

 

In fact, the global fertility rate has fallen drastically from 5.1 children per woman in 1964 to 2.4 children per woman in 2018, per the World Bank.

 

As effective costs have risen, a growing number of communities have established what are called toy libraries, where parents can check out toys – just like books. There’s also a parallel surge in demand for toy rental. One of the top Google autocomplete suggestions for Montessori toys (one of the most expensive types) is “Montessori toy rental”.

 

In parallel, second-hand marketplaces for all things baby & toddler have sprung up, like Goodbuygear, which has grown over 250% in popularity over the past year.

Trend Highlight – Why Baby Sensory Videos are Exploding in Popularity

Baby sensory videos owe their ascent, in part, to a change YouTube and Spotify made to their ranking algorithms which prioritizes the watch duration as a proxy for engagement, rather than just looking at likes and clicks. This gave an advantage to content where users typically press "play" and let the video play continuously without pausing or skipping forward.

 

This algorithm change also played a role in the ascent of lo-fi music, but the dynamics of baby sensory videos magnify the impact. With most other YouTube videos, the person who selects the video and the person who watches the video are the same. With baby sensory videos though, not only are they different, but the person watching the video – the baby – isn’t even able to pause or fast forward. This means that, in the eyes of YouTube’s engagement and ranking algorithm, a single view by a baby is worth more than one by an adult.

 

Screen time is an effective way to keep kids distracted for short periods of time, so parents often turn to YouTube for emergency entertainment. This demand, coupled with parenting guilt over mindless screentime, has led to interest in videos that offer some kinds of stimulating or educational elements. While it’s relatively easy to find videos for kids who are old enough to talk or count, it's historically been harder to find videos for babies. This has created a market for baby sensory videos, which use soothing music and brightly-colored shapes against dark backgrounds to keep small children occupied without worrying parents about what they'll see.

 

Sensory videos are related to the ASMR video trend, which targets adults with videos that include soothing and repetitive sounds. The availability of royalty-free music, and the ease of creating repetitive animations with simple shapes and bright colors, means it's relatively easy to produce videos in this format.

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