The Top 18 Health & Wellness Trends of 2025

Mouth taping explodes in popularity as consumers try to solve their sleep and snoring issues

The trend of taping one's mouth shut at night in order to sleep better and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with "sleep strips" which are essentially just branded strips of tape priced at enormous markups.

While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that "sleep strips" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.

This trend echoes other DIY-inspired personal care trends, like the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers' fears of being harmed by a (much cheaper) homemade device.

Consumers try to incorporate protein into everything they eat, even dessert

Protein powder has been growing in popularity for years, and while it's a good way to add protein to shakes and smoothies, it's not very compatible with preexisting meal habits. Now, high-protein foods from desserts to fast food are among the biggest recent trends in the nutrition industry.

Motherhood delay grows alongside corporate push for fertility benefits

For the first time ever, more American women have kids in their thirties, driving significant changes in baby and parenting trends. The shift to later births is both a cause and effect of more women in the workforce, and it has increased demand for fertility-related services. 76,000 women froze their eggs in 2018, up a staggering 15x from 2013.

Companies like Kindbody partner with companies to offer healthcare benefits like in-vitro fertilization and egg freezing, a much-discussed benefit at big tech companies like Google and Facebook. Companies have two reasons for offering these benefits. Most clearly, benefits tend to be specifically appealing in a way that cash compensation is not: they invite someone to imagine a specific scenario where those benefits would make a difference in their lives. More cynically, since the cost of recruiting new employees is high, and since some people leave the workforce either temporarily or permanently after having kids, offering healthcare benefits that encourage having kids later can be a profitable choice.

Many HR leaders report that this is particularly impactful for companies that are trying to improve their diversity numbers and that fertility benefits give them both a way to attract more women and a way to reduce attrition. Historically, egg freezing was primarily for women undergoing chemotherapy or radiation therapy but has since expanded into a way to have more control over when to have kids.

Support for mental health in the workplace

Support for mental health in the workplace is becoming more common as businesses realize how important it is for keeping employees happy and productive. Companies are starting to offer things like counseling, mental health days, and stress management workshops. They say it helps prevent burnout and makes the workplace a supportive environment.

Fitness trackers and smartwatches help consumers increasingly track personal health data

Smartwatches and fitness trackers have become one of the biggest trends in fitness, enabling people to increasingly self-monitor aspects of their health that were previously inaccessible or, at the very least, relegated to a doctor's visit.

Users can track various health metrics like heart rate, sleep quality, exercise strain, blood glucose levels, and more.

Rising healthcare demand due to aging population

Increasing demand for healthcare due to the aging population, and the daily retirement of 10,000 Americans, is a major factor shaping recent healthcare industry trends. This group tends to reduce spending on almost everything except healthcare. In fact, the average healthcare spend of 75+ demographic is almost 2.5x that of the 45-54 demographic.

Rise of telemedicine and virtual care

The rise of telemedicine has become a key healthcare trend and reflects growing demand for convenient, accessible healthcare, enabling remote consultations and expanding services to underserved areas.

Ozempic and semaglutide dominate weight loss conversations online

Ozempic, originally developed for diabetes management, rapidly transitioned into a popular weight loss solution for individuals ranging from severely obese to, more recently, even just mildly overweight. Its widespread adoption mirrors the rise of Botox, one of the biggest beauty trends, in becoming a quietly ubiquitous treatment.