Embedded Finance

Embedded finance is the process of financing a product or service as part of the overall product or service. This can take the form of a loan, a lease, or an installment plan. The goal is to make the product or service more affordable for the customer and to improve cash flow for the business.

Interest in Embedded Finance grew -3% over the past year, compared to the year before, putting it at a current volume of 14K searches per month, as of last month.