Top Food Trends of 2023 & 2024

Here are the current food trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global food trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Freeze Dried Skittles

70K
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+473%
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Freeze-dried Skittles are a popular sweet snack where Skittles candies are subjected to a freeze-drying process, enhancing their flavor and changing their texture. It's a unique and crunchy version of the popular candy achieved through dehydration. Surprisingly, the creation of freeze-drying devices for home use has allowed consumers to experiment with popular candies themselves, significantly raising interest in freeze-dried Skittles. …  Read more

Candy Freeze Dryer

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A candy freeze dryer is a piece of equipment that uses a preservation process called freeze-drying to transform regular candy into crunchy, puffy snacks that deliver a potent burst of flavor. Of particular interest is that unexpected texture innovations, facilitated by freeze-drying, are increasingly popular in the gastronomy world and completely transform the candy into a new product experience. …  Read more

Freeze Dried Candy

50K
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Freeze dried candy is a unique confectionery produced by removing moisture from sweets in a process called freeze-drying, presenting consumers with a distinct, crunchy texture. The distinct eating experience these candies provide, with a unique texture and intensified flavors, has piqued consumer curiosity. …  Read more

Marry Me Chicken

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Marry Me chicken is a dish that is made up of chicken breast cutlets with sundried tomatoes, parmesan cheese, and heavy cream as key ingredients and then garnished with fresh basil leaves. The Marry Me chicken can also be served with pasta, mashed potatoes, rice, or crusty bread. …  Read more

Cordyceps Mushroom

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The cordyceps mushroom is a medicinal mushroom known as a parasitic fungus that grows on caterpillar hosts and is often used in traditional Chinese medicine. People worldwide are increasingly embracing cordyceps for its purported immune-boosting benefits. The fitness industry also shows increased interest in cordyceps, given its potential to provide a natural performance boost. …  Read more

Seven Sundays Cereal

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Seven Sundays is a brand of cereal that focuses on using simple, clean ingredients in their products such as muesli and grain-free cereals. An increased health consciousness is driving the search for healthier cereal options like Seven Sundays, which focuses on wholesome ingredients. …  Read more

Buldak Chicken

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Buldak chicken is a Korean dish made of chicken that is marinated in a spicy sauce. The chicken is then grilled or pan-fried, and is often served with rice and vegetables. …  Read more

Lesser Evil Popcorn

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Lesser Evil Popcorn is a line of popcorn that is made without using artificial flavors, colors, or preservatives. The popcorn is made with non-GMO corn and is gluten-free. …  Read more

Beef Tallow

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Beef tallow is a type of animal fat that is rendered from beef. The fat is often used in cooking as a high-heat cooking oil, as well as in soap making and skin care products. …  Read more

Clean Simple Eats

15K
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Clean Simple Eats is a company that provides meal plans, recipes, and products aimed at promoting healthier eating habits. A significant cultural shift away from overly processed, high sugar content foods towards cleaner and natural alternatives has fueled interest in healthy meal planning and products. …  Read more

Malatang

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Malatang is a Chinese soup that is made with spicy broth and various types of meat and vegetables. The soup is meant to be eaten as a meal or as a snack. …  Read more

Salmon Bites

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Salmon bites are a type of appetizer that is made from salmon. The salmon is typically chopped into small pieces and then mixed with a variety of seasonings and spices. The bites are then typically breaded and fried or baked. …  Read more

Curd Protein

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Curd protein refers to the protein content found in curd or yogurt, a dairy product known for its probiotic benefits and its role in a balanced diet. It's also known to aid digestion and weight management. A surge in popularity of plant-based diets has led to increased searches for versatile protein sources, like curd, that can substitute for meat products. …  Read more

Korean Hot Pot

38K
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A Korean Hot Pot is a pot that is used to cook a variety of foods in a broth at the table. The pot is typically filled with a spicy broth and a variety of meats, vegetables, and noodles are added to the pot to cook. …  Read more

Birria Ramen

13K
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Birria Ramen is a ramen dish that is made with a goat meat broth. The broth is flavored with chilies, cumin, and other spices, and is served with ramen noodles, goat meat, and vegetables. …  Read more

Rose Tteokbokki

4.8K
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+46%
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Rose Tteokbokki is a type of tteokbokki, or Korean rice cake, that is made with a rose sauce. The sauce is made with a mix of gochujang, soy sauce, sugar, and rice vinegar, and is often garnished with chopped scallions and sesame seeds. …  Read more

Cloud Kitchen Business

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A cloud kitchen business operates on a delivery-only model without a traditional restaurant setup, catering to the increasing demand for online food delivery. This shift is driven by the rise in personal income and busy lifestyles that encourage consumers to order food online rather than cooking at home, which is fascinatingly becoming more prevalent. …  Read more

Food Spin the Wheel

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"Food Spin the Wheel" is an interactive tool that generates random food or cuisine suggestions, aiding individuals in making meal and dining decisions. There's been an explosion of international cuisine restaurants and food delivery services in recent years, creating an overwhelming amount of options spurring users to this tool. …  Read more

Soya Chunks

82K
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Soya chunks are a dry food item made from defatted soy flour and they are widely recognized for their high protein content and versatility in vegan and vegetarian dishes. The increasing prevalence of food allergies and intolerances, including gluten and dairy, has propelled more people to search for versatile, allergen-free food items. …  Read more

Mazesoba

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Mazesoba is a dish that combines elements of ramen and soba noodles. The dish is made by cooking the noodles in a broth and then adding in various toppings such as pork, vegetables, and eggs. …  Read more

Tteokbokki

164K
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Tteokbokki is a popular Korean dish made of rice cakes and a spicy sauce. The dish is typically cooked in a pot on the stove, but can also be made in a microwave. …  Read more

Bulking Foods

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Bulking foods are foods that are meant to be consumed in order to gain weight. The foods are typically high in calories and protein, and are meant to be consumed in conjunction with a weightlifting routine. …  Read more

Street Corn

58K
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Street Corn is a dish that is made of grilled corn that is slathered in a creamy sauce and topped with cheese, chili powder, and lime juice. The dish is popular in Mexico and is often sold by street vendors. …  Read more

Bao Bun

35K
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Bao buns are a type of steamed bun that is popular in East Asia. The bun is made of flour, yeast, sugar, and water and is often filled with pork, beef, or vegetables. …  Read more

Salmon Bowl

50K
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A salmon bowl is a dish that combines cooked salmon with rice and vegetables. The dish can be served either hot or cold, and is a popular choice for a healthy and easy-to-make meal. …  Read more

Mochi Donut

11K
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Mochi Donuts are a Japanese-inspired pastry that is made from a soft, doughy mochi rice cake that is deep-fried and coated in a sweet glaze. The donuts are then topped with various flavors and textures, such as sprinkles, nuts, and chocolate. …  Read more

Trend Highlight – Healthy Snacking is on the Rise

As screen time grows, and consumers increasingly watch with a phone in hand (one 2019 survey put the share of TV watchers who do this at 55%), there's a battle for the last hand, and healthy snacking options are aiming to win it by becoming one-hand-eating friendly.

Protein powder has been growing in popularity for years, and while it's a good way to add protein to shakes and smoothies, it's not very compatible with preexisting meal habits. Quest Chips is a growing brand of protein chips that’s at the center of these trends.

One feature of chips, compared to bars, is that consumption is more continuous rather than discrete. If you planned on eating a single bar, it's hard to accidentally eat a bar and a half. But with chips, it's easy to passively consume them. That's especially possible while doing something else; there's a whole category of listicles that recommend the right snack for binge-viewing Netflix, and even an abundance of articles on content pairings for particular shows.

Rather than a traditional meal that could require a fork, knife, and plate, TV-focused snackers are increasingly seeking out hand-held snacks. A snack for gaming, a snack for texting, or a snack for watching TV. Food companies noticed and started pushing to create snacks that are utensil-free and clean-up-free.

Snacking has been growing too and, as this happens, the line between snacks and meals is blurring. Research shows that consumers are eating more meals at non-standard times and that snacks now account for over half the times younger generations eat. It’s a function of a more fragmented day that's less likely to be bookended by a context-setting commute.

Trend Highlight – The Fascinating Economics of Breakfast Food

Cereal, the most common breakfast food in America, is a huge business that has been on the decline. American spending on cereal fell from nearly $14B in 2000 to $9B in 2018.

 

While cereal is inexpensive, sweet, and easy to prepare, consumers' growing interest in eating less sugar has cut into sales.

 

Catalina Crunch, a healthy breakfast cereal company is trying to bring cereal back alongside similar companies like Magic Spoon which has grown over 1000% and $85M since we featured it in Glimpse 3 years ago. It's targeting those that left cereal for healthier options and those who are still frequent users but are looking for something more nutritious.

 

Because of how cereal has traditionally been distributed in retail stores, the competition has been around who can put the brightest colors and boldest fonts onto the front of the box to get consumers' attention in the aisle. By selling directly to the consumer, these cereal brands don't have to fight for attention this way and can instead focus on finding relevant customers on relevant channels.

 

One way these brands are able to sell at nearly 2.5x the price of traditional cereals is by positioning the product as an alternative to premium healthy breakfast foods like protein shakes or smoothies and by targeting adults who control their own food budgets.

 

Unlike other meals of the day, breakfast is the one where consumers tend to be okay with eating the same thing every day, so once a cereal customer turns into a daily user, there's a consistent and profitable revenue stream.

Trend Highlight – Why SnackMagic Is So Popular

SnackMagic, a snack box company, went from $0-20M in revenue in a mere 8 months.

 

Over the past 3 years, software that helps companies hire internationally has grown rapidly. Deel–one of the fastest companies to ever scale to $100M in ARR–helps teams run HR internationally. But cultural infrastructure is now having to play catchup.

 

The days of on-tap kombucha, massage Fridays, and mediation rooms may be on pause as companies reevaluate their strategies for a new era.

 

And everyone is trying to get in on the shift: Food delivery businesses like Doordash and Uber Eats say they’re benefiting from the move to digital perks. Airbnb is running ads for “international remote team bonding” experiences. The Zebra, a fast-growing insurance startup, even offers to cover employees’ cost of adopting a pet as they work from home and may be lonely.

 

When it comes to snacks and meals though, there’s a new challenge: carving out time for meals when the day has less structure and is less likely to be portioned off by a context-setting commute.

 

And while working from home means workers can easily pick their own snacks, it also typically means they’d need to pay. With SnackMagic, employers send out a link and everyone gets to build their own snack box on the company’s dime. The concept exploded and with it, the company’s success: SnackMagic now orchestrates snack programs for everyone from small startups to Google, Amazon, and Salesforce.

Trend Highlight – The Rise of Wagyu Beef

When Instagram first started influencing restaurant traffic, some restaurants switched from round plates to square ones to fit in with the social media company’s image format, which was square-only until mid-2015. The rectangular shape maximizes the amount of food in the frame and helped restaurants stand out in the feed.

In similar ways, restaurants are increasingly putting more effort into eye-catching interior decoration rather than exterior design; if more customers are choosing dinner based on their social media feeds, rather than by walking down the street, it's what's on the inside of the restaurant that counts.

And as TikTok and YouTube usage continues to rise, the popularity of aspirational dining grows too. Wagyu beef, a type of meat prized for its marbling, is a luxury food with strong visual appeal, making it popular for this type of content. Millions of consumers watch videos of wagyu being cooked and eaten even though most can’t afford it on a regular or even semi-regular basis.

Its aspirational nature is also clear when looking at the numbers. The "Wagyu" tag has almost 3 billion views on TikTok, compared to 1/5th that volume for “Barbacoa”, another type of meat, despite Barbacoa having higher consumption.

This widespread appeal creates buzz and the increased buzz eventually helps get the product in front of the consumers who can afford it, driving up sales in the long run. It’s a marketing strategy many companies use: Lean into the features of a product that appeal to a less relevant but wider audience as a way to create a buzz that draws in the ultimate target audience.

There has been pushback on marketing non-Japanese beef as Wagyu, especially from 1997 to 2003, when the Japanese government banned the export of Wagyu cows. Since then, different varieties like American Wagyu and Australian Wagyu have grown in popularity.

Expensive foods, more broadly, are an important export for Japan. Consumer behavior studies have shown that gift recipients put more value on an expensive version of a typically cheap item than on an average-priced version of something usually more expensive, even if the price tag of the latter is higher. This means that a $300 bottle of wine would be received more favorably than a $1,000 computer.

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    Past Food Trends

    Pinsa Romana
    Peaked in 2022
    Croffle
    Peaked in 2022
    Bento Cake
    Peaked in 2022
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    Peaked in 2021
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    Peaked in 2022
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    Peaked in 2022
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    Peaked in 2023
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    Peaked in 2023
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