What is a croffle?
A Croffle is a combination of a waffle and a croissant. The waffle is made with croissant dough, which is then cooked on a waffle pan to create a grid pattern.
How fast are croffles growing in popularity?
Interest in Croffle grew -1% over the past year, compared to the year before, putting it at a current volume of 27K searches per month, as of last month.
Croffles are talked about more on TikTok than any other social media platform. This could be because TikTok is a more visual platform that is conducive to showcasing videos of food.