Top Travel Trends of 2023 & 2022

Our hand-picked collection of the top travel trends of 2023 & 2022. The topics in this report on today’s emerging travel trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Holafly

26K
Past Month Searches
+1090%
Past Year Change

Holafly is a Madrid-based international eSIM store that offers digital SIM cards for over a hundred destinations around the world. eSIMs allow travelers to connect to the internet when travelling abroad. …  Read more

Airalo

35K
Past Month Searches
+853%
Past Year Change

Airalo is a marketplace for eSIMs (embedded SIM) or digital SIMs for over 190+ countries. It allows for a convenient way to stay connected without the need of physical SIM cards when traveling to other countries. …  Read more

Monos Luggage

17K
Past Month Searches
+312%
Past Year Change

Monos luggage is a line of luggage that is designed to be lightweight and compact. The luggage features a modular design that allows for it to be customized to the user’s needs. The luggage is also built to be durable and withstand the wear and tear of travel. …  Read more

PriceLabs

5.3K
Past Month Searches
+293%
Past Year Change

PriceLabs is a SaaS platform for vacation rental pricing designed for AirBnB, VRBO, vacation rentals, serviced apartments and others. Its main feature is a dynamic pricing tool to help property owners increase their revenue. …  Read more

Orange eSIM

15K
Past Month Searches
+194%
Past Year Change

The Orange eSIM is the virtual SIM card offered by Orange telecommunications. Orange eSIMs come in either 8GB or 20GB in 4G/LTE and valid for 14 days. …  Read more

SafetyWing

2K
Past Month Searches
+157%
Past Year Change

SafetyWing is a travel insurance company that offers coverage for medical expenses, trip cancellations, and lost luggage. The company is designed to be affordable and easy to use, with coverage starting at just $37 for a week-long trip. …  Read more

Ubigi

3.7K
Past Month Searches
+116%
Past Year Change

Ubigi is a France-based cellular connectivity services provider that offers eSIM services to travelers in over 190 destinations. The company offers a wide range of eSIM data plans from one day to recurring. …  Read more

TrovaTrip

781
Past Month Searches
+98%
Past Year Change

TrovaTrip is a trip management platform and marketplace that connects travelers, hosts, and tour operators to design unique travel experiences. The platform also allows travelers to connect with topic experts, creatives, and influencers. …  Read more

Onfly

2.4K
Past Month Searches
+97%
Past Year Change

Onfly is a popular platform launched in Brazil that allows employees of businesses to book airline tickets, hotels, buses, and cars in a fully digital way. The platform is said to have features that save companies time and money for travels. …  Read more

Limehome

6.7K
Past Month Searches
+82%
Past Year Change

Limehome is a hospitality startup launched in 2018 known for its apart-hotels with stylish Scandinavian designs and its fully digital customer journey from booking to invoicing. Its spaces are located throughout Europe and are available for short-term or long-term stays. …  Read more

Heymondo

2.2K
Past Month Searches
+80%
Past Year Change

Heymondo is an international travel insurance company that aims to simplify the customer journey from getting travel insurance to claims processing. The company also offers a 24/7 travel assistance app with features such as 24/7 medical chat, access to policy documents, and free assistance calls. …  Read more

Blueground

16K
Past Month Searches
+65%
Past Year Change

Blueground is a company that offers furnished apartments for rent in major cities around the world. The apartments are fully furnished and include amenities such as Wi-Fi, cable, and cleaning services. …  Read more

Ayahuasca Retreat

19K
Past Month Searches
+55%
Past Year Change

An Ayahuasca Retreat is a type of spiritual retreat that involves the use of the psychedelic brew ayahuasca. Ayahuasca is made from the Banisteriopsis caapi vine and the Psychotria viridis leaf and is said to offer spiritual insights and healing. …  Read more

Beis

140K
Past Month Searches
+54%
Past Year Change

Beis is a consumer goods brand for travel gear and accessories launched by actress Shay Mitchell in 2018. It is known for its road-tested designs inspired by Shay's travels. …  Read more

OOONO

29K
Past Month Searches
+41%
Past Year Change

OONO is a smart device that is designed to help drivers drive better and increase road safety through real-time alerts and notifications. It alerts drivers of road hazards, speed traps, and accidents. …  Read more

Portable Bottle Warmer

6.4K
Past Month Searches
+37%
Past Year Change

A portable bottle warmer is a small device that is designed to heat up baby bottles. The device is battery operated and typically fits in a pocket or a handbag. It is meant to be used when traveling or on the go. …  Read more

Kyte

88K
Past Month Searches
+36%
Past Year Change

Kyte is a car rental startup launched in 2019 and is known for its unique customer experience of delivering cars to its customers' doorsteps. The company offers on-demand access to cars whether it's for a day, a week or for several months …  Read more

Elopement Packages

19K
Past Month Searches
-9%
Past Year Change

Elopement packages are deals offered by wedding venues to couples who want to get married quickly and without a lot of fanfare. Elopement packages often include a simple ceremony and a small reception with a limited number of guests. …  Read more

Trend Highlight – The Rise of Elopement Packages

Wedding costs have been rising faster than inflation, reaching an average of nearly $30,000, in 2019 in the US.

This has been driven by several factors: people are getting married older, meaning they're often in a better financial position by the time they marry, making it easier to splurge. And the rise of living together before marriage means that marriage is a less significant milestone, so some couples feel the need to make the party a bigger deal to compensate. Meanwhile, rising wedding costs are a somewhat self-fulfilling prophecy; if it only happens once, no one wants theirs to be noticeably cheap.

But this trend is leading to a reaction, accelerated by the pandemic: elopement is getting more popular, and it's creating a mini-industry in elopement packages, which simplify and standardize the process to make it even easier. Elopement has always been an option, but its recent growth is not just because of the lower price.

For one, there are typically far more people in the orbit of a 30-year-old compared to a 20-year-old. This means more seats to pay for and more debate over who does and doesn’t make the invitation list. Plus, travel and destinations are an even more important part of the wedding cost equation after Covid, when many relationships got spread around the country, and people might not even be sure where all their friends are living; a guest list that was within a short travel distance in 2019 can involve international travel for some guests in 2021. Elopement neatly solves both sides of this problem by reducing the guest list to the bare minimum.

As well, the rising average age of marriage not only pushes traditional wedding costs up, but it also has a direct effect on the demand for elopement. Older couples are less likely to conform to their parents’ wedding arrangement wishes over their own. And divorces mean that there are many second weddings, which are often lesser investments than the first.

And with significantly decreased spend on the wedding itself, destination elopements are becoming much more common. This also means more impressive wedding photos, which is a bigger part of elopements’ appeal in the age of social media.

Trend Highlight – The Impact of Photos on Travel

Before the advent of online photos, part of the ritual of a vacation was showing off photos back home. When photo production and consumption turned digital, it had an effect on vacations: it meant that the bragging rights from an impressive vacation accrued live on Instagram rather than after the fact and in person. This meant that a trip to somewhere exotic enough to have poor or nonexistent Internet access was less attractive. In recent years, cellular Internet access and solar-powered chargers have gotten more affordable and ubiquitous, helping to drive rugged and off-road vacations back into vogue.

Overlanding is the practice of traveling long distances off-road, often in specially-outfitted vehicles. But despite being a hobby of outdoor adventure, it’s very much a gear-centric hobby: more than half of the top ten posts on the overlanding subreddit (178,000+ members) are photos of heavily-outfitted vehicles parked in parking lots. Like vertical GPU mounts (another rising product we’ve covered), part of the point of the equipment is to show off fancy setups, not necessarily to perform. Even when comparing the ratio of YouTube and TikTok views to Google searches for “hiking”, “camping”, and “overlanding”, it’s clear that overlanding outranks its peers in social media shareworthiness.

This trend has created a new market of products for people who intend to travel off-road for days at a time: compact solar panel arrays, ultra-long-lasting coolers, and specialized roof racks. Traction boards, which used to get cars out of muddy ruts, are a very early but growing category on Amazon.

Overlanding is especially appealing to people who have aged out of traditional camping, but still enjoy the outdoors. These older enthusiasts may not be able to hike and camp for days at a time, but they have the disposable income for elaborate off-road setups.

Trend Highlight – Americans are Increasingly Land-Rich and Cash-Poor

Millions of land owners are land rich but cash poor. By building a marketplace for land owners to rent out their land to campers, Hipcamp is bringing liquidity to the poor land owner demographic.

 

Hipcamp bootstrapped their marketplace by first building a web app for campers to find public campgrounds. They indexed camp site information and built up demand in the process.

 

But demand has been growing for campsites: Yosemite, for example, requires a reservation made at 8am sharp, 6 months in advance. As demand continued to grow, and supply stayed flat, users increasingly complained of insufficient campgrounds so Hipcamp turned to private land.

 

The biggest hurdle in getting private landowners onboard was overcoming their discomfort with the risks of hosting campers (damage to property, liability, etc.). Individual land owners aren’t likely to attempt to set up insurance coverage on their own: it requires learning and costs, but Hipcamp’s scale and infrastructure mean that it can use the insurance feature to open up massive amounts of land to eager campers.

 

This new form of liquidity is attractive to landowners, often with inherited land, many of whom are facing rising property taxes and stagnant earnings.

 

And as camping is becoming more popular, it’s also becoming more social, with millennials typically camping in the largest groups, helping fuel the fire for products like backpack coolers whose sales grew an average of 35% annually over the past 3 years.

 

As the pandemic rages on, Hipcamp is in many ways capitalizing on the trends created by Airbnb, while the travel giant waits for quarantines to subside.

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