Top Gambling Trends of 2023 & 2022

Our hand-picked collection of the top gambling trends of 2023 & 2022. The topics in this report on today’s emerging gambling trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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GGBet Casino

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GGBet Casino is an online casino that offers a variety of games, including slots, roulette, blackjack, and baccarat. The casino also offers a variety of bonuses and promotions, including a welcome bonus and a loyalty program. …  Read more

Stake Casino

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Stake Casino is an online crypto casino and sports betting platform that uses cryptocurrencies like Bitcoin as payment method. The casino offers a variety of gaming options like slots and table games. …  Read more

Foxy Games

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Foxy Games is a UK-based platform for online casino games. The site features live game shows, online scratchcard games, jackpot slots, and other casino games like roulette and blackjack. …  Read more

Slot Bonus

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Slot bonus is a type of bonus that is offered to players of online slot machines. The bonus is usually in the form of free spins, which allow players to spin the reels of the slot machine for free and potentially win real money. …  Read more

Chumba Casino

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Chumba Casino is an online casino that offers a variety of casino games, including slots, blackjack, and roulette. The casino is available to players in the United States and Canada and offers both real-money and free-play options. …  Read more

Crypto Casino

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A crypto casino is a casino that allows players to gamble using cryptocurrencies. The casino typically accepts a variety of cryptocurrencies, and allows players to withdraw and deposit funds using cryptocurrencies. …  Read more


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Funzpoints is a US-based online casino for social sweepstakes. The platform features games which can be played to earn tickets for entry into the jackpot draw. …  Read more

Betting Apps

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Betting apps are applications that allow users to place bets on a variety of sporting events. The apps often have a wide selection of betting options, as well as live streaming of the events. …  Read more

Jackpot Slot

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A jackpot slot is a slot machine that offers a large payout to its player. The jackpot amount is usually displayed prominently on the machine, and often reaches into the thousands or even millions of dollars. …  Read more

Welcome Bonus

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A welcome bonus is a bonus that is offered to new customers of gambling apps or platforms. The bonus may be in the form of a discount, a free product, or a set amount of money. …  Read more

Trend Highlight – The Return of Horse Betting

Horse racing, once a massive business, was the only legal form of gambling in the US outside of Las Vegas until 1978.


But the sport shrunk over time. Other forms of gambling later became legal and grew in popularity and the proliferation of cable TV plus the remote control meant horse racing’s slow pace cast it out of favor. As well, the lifespan of star racehorses compared to their human counterparts in other sports led to lower momentum around particular horses, and general concerns for animal cruelty made viewers less interested.


Zed Run is a rapidly growing company that brings horse racing back in digital form. Rather than focusing on gambling, Zed Run lets users breed digital racing horses. The horses have traits that affect their odds of winning races, and they can be bred to create new horses which inherit some of these traits in a partially randomized way, similar to real-life racehorse breeding. Zed Run charges a percentage of the "stud fee" for breeding, a mechanism that allows them to monetize a part of the game that both involves wagering on randomized outcomes and doesn't look like gambling.


The game hosts continuous races, where players pay to enter their digital horses and then collect prize money if the horses win. As the NFT space heats up, it’s reviving many forms of entertainment and collectibles that were previously declining in the face of more engaging digital options.


Zed Run exemplifies another modern business model: instead of selling a product directly, Zed Run operates a platform and takes a cut of other participants' economic activity. The hard part about building platforms is that they're two-sided markets, so they're useless to each side until the other has critical mass. In digital goods, it's possible to fix this by creating the goods and then encouraging users to trade them. Since it's a platform for exchanging virtual goods rather than physical ones, the default gross margin approaches 100%, meaning that Zed Run can take the kind of cut that more traditional platforms spend years to achieve.

Trend Highlight – Online Casinos

Online gambling is an industry that's prone to explosive growth. Smaller companies operate at the periphery of the law, and grow fast enough to get unfriendly attention from regulators. And even large companies are vulnerable when the rules change. This constant churn means that there's always room for new sites to arise. Novibet, a Greek gaming site that's rapidly growing in popularity, showcases these trends.


Online gambling, compared to the real-world variety, offers fewer opportunities for some kinds of cheating and advantage play; card-counting doesn't work when shuffling is no longer imperfect, for example. The low overhead from online casinos means that they can offer higher payouts, and sign-up bonuses. A real-world casino has a near zero "bounce rate": almost everyone who shows up will bet on something. Websites in high-monetization verticals have to pay up for traffic, and they use sign-up bonuses and favorable odds to keep their bounce rate low.


Meanwhile, the low cost of software relative to hardware means that they can rapidly extend gambling to new kinds of bets. On Novibet, gamblers can wager on casino games and sports games, but they can also place bets on the outcome of reality TV shows. For example, search interest in Novibet doubled during the three-month run of Big Brother's 13th season. Flexible gambling sites can take advantage of the dynamics of TV: when sports aren't available, reality TV is an affordable source of live entertainment.


Online gambling relies on trusted payment networks, and the cost of payments is often a significant component of their cost structure. Gambling, like adult content, is a high-risk payments category where chargebacks are more common and the incidence of fraud is high, so the cost of processing payments is higher than for other kinds of commerce. For sites like Onlyfans, the payment processing fee is almost double that of Stripe's standard rate. As payment companies get more comfortable with gambling, the number of payment options has risen, which acts as an implicit subsidy to the industry.

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