Top Clothing Trends of 2023
Our hand-picked collection of the top clothing trends of 2023. The topics in this report on today’s emerging clothing trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.
Mandala Scrubs is a US brand of premium and stylish scrubs that use spill-repellent technology and breathable fabric. The garment also has wrinkle-free and anti-microbial properties which is suitable in the healthcare setting. … Read more
Co Ord Set
A co ord set is a two-piece set of clothing that is meant to be worn together. The sets are typically made up of a crop top and a high-waisted bottom, but can come in a variety of styles and colors. … Read more
Flare leggings are a style of leggings that are designed to be wider at the bottom than at the top. The style is said to create a flattering and elongating effect for the legs. … Read more
Bamboo pajamas are pajamas made from bamboo fabric. The fabric is said to be softer and more absorbent than traditional cotton pajamas, and is also said to be more environmentally friendly. … Read more
A drip outfit is a clothing set or fashion style popularized by hip-hop culture that's gaining attention for its unique and often daring look. The outfit typically consists of a shirt and pants or a bomber jacket with a plain undershirt. … Read more
Baggy jeans are a style of jeans that are loose-fitting and baggy in the legs. The style became popular in the 1990s and has seen a resurgence in recent years. … Read more
Psycho Bunny is a high-end clothing brand that embraces the unconventional and celebrates individuality. The brand offers a range of apparel and accessories for men and women, with a focus on fun prints and playful designs. The brand is also known for its use of high-quality materials and unique designs, such as using mother of pearl buttons and high-quality pima cotton. … Read more
Oversized Gym Shirts
Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. … Read more
Aviator Nation is a high-end clothing brand that specializes in creating high-quality, vintage-inspired clothing for men and women. The brand is known for its use of soft materials and classic designs. The brand’s focus is on comfortable and stylish basics, such as T-shirts, sweatpants, and hoodies. … Read more
Nike Tech Fleece
Nike Tech Fleece is a type of fabric that is made by Nike and used in Nike clothing. The fabric is made of a thermal knit that traps body heat to keep the wearer warm. The fabric is also lightweight, soft, and breathable, making it ideal for use in cold weather. It is often used in clothing such as sweatshirts and jackets. … Read more
Wide Leg Jeans
Wide leg jeans are jeans that have a wide leg opening. The style is often seen as a more relaxed and comfortable alternative to the skinny jeans trend. … Read more
A corduroy shirt is a shirt made from corduroy fabric. Corduroy is a sturdy, cotton fabric with a ridged surface. The fabric is often used to make pants, jackets, and shirts. … Read more
Low Rise Jeans
Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years. … Read more
PSD Underwear is an underwear fashion brand that offers premium, affordable underwear, shorts, tees, hoodies, and other types of clothing. The brand is known for its iconic printed boxer briefs and underwear with designs featuring popular cartoons like Rick & Morty or SpongeBob. … Read more
A satin shirt is a shirt made from satin fabric. Satin is a glossy fabric that is often used in formalwear for its luxurious appearance. Satin shirts can be dressy or casual, depending on the style and color of the shirt. … Read more
A zip hoodie is a hooded sweatshirt that features a zipper that runs the length of the front of the garment. The zipper allows the hoodie to be easily put on and taken off and also helps to keep the warmth in when it is worn. … Read more
Flare pants are pants that are wide at the bottom and taper in towards the waist. The style is often seen as vintage or retro and is making a comeback in the current fashion scene. … Read more
A cropped blazer is a blazer that is cut shorter in the torso and often has narrower sleeves. The cropped style is often seen as a more modern and youthful take on the traditional blazer. … Read more
Straight jeans are a type of denim jeans that have a traditional, straight leg cut. The jeans are designed to be a more comfortable and versatile alternative to the skinny jeans trend. … Read more
Ruched Midi Dress
A ruched midi dress is a dress that is designed to fit snugly around the waist and hips and then flare out into a skirt. The dress is often made from a stretchy fabric so that it can hug the body and create a flattering silhouette. … Read more
Oversized Blazers are blazers that are designed to be worn oversized. The oversized style is often seen as more relaxed and comfortable, and is a popular trend in both men's and women's fashion. … Read more
A tracksuit set is a two-piece set of clothing that is typically worn for exercise or casual wear. The set typically consists of a sweatpants and a hoodie or a T-shirt and a pair of sweatpants. … Read more
Grunge clothes are a type of clothing that was popular in the 1990s. The style is characterized by its loose and baggy fit, as well as its distressed and faded look. … Read more
A shacket is a hybrid jacket-shirt that is designed to be worn both as a shirt and as a jacket. The shacket is typically made of a lightweight fabric and is meant to be worn in warmer weather. … Read more
Trend Highlight – The Rise of Maternity Clothing
The maternity dress industry is undergoing a massive transformation. Walmart mostly moved their maternity section online and many retailers don’t even carry maternity clothing anymore. This is in large part due to the higher costs of supporting the category; the short duration of need for maternity clothing leads to above-average return rates.
This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.
Trend Highlight – Bamboo Clothing is Becoming More Popular
Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.
Trend Highlight – Why bridesmaid dresses are so expensive and why they're getting cheaper
People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can't be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.
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