Preppy

Updated 

Preppy

2.9M
Past Month Searches
+12%
Past Year Change
3.1M2.3M1.6M781K20202021202220232024

What is preppy?

Preppy refers to a classic, elegant style and lifestyle linked with old private northeastern university preparatory schools. There is a trend of nostalgia in fashion that sees the return of retro, including 80s and 90s preppy styles, that's grabbing folks' attention.

How fast is preppy growing in popularity?

Interest in Preppy grew 12% over the past year, compared to the year before, putting it at a current volume of 2.9M searches per month, as of last month.

Related Trends


Channel Breakdown

Preppy content is popular on TikTok, where the audience skews younger and more playful.