Top Beauty Tool Trends of 2023 & 2022

Our hand-picked collection of the top beauty tool trends of 2023 & 2022. The topics in this report on today’s emerging beauty tool trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Heatless Hair Curler

7.7K
Past Month Searches
+217%
Past Year Change

A heatless hair curler is a device that is used to curl hair without the use of heat. The device typically consists of two metal plates that are placed around a section of hair. The plates are then squeezed together to create a curl. …  Read more

High Frequency Wand

8K
Past Month Searches
+67%
Past Year Change

A high frequency wand is a device that is said to have anti-aging benefits. The wand emits high frequency waves that are said to help improve the appearance of the skin. The waves are also said to help reduce the appearance of wrinkles and scars. …  Read more

Microcurrent Device

4.5K
Past Month Searches
+65%
Past Year Change

A microcurrent device is a device that is meant to be used on the face to improve the appearance of the skin. The device uses low-level electrical currents to help improve the appearance of wrinkles, pore size, and skin texture. …  Read more

Droplette

1.9K
Past Month Searches
+51%
Past Year Change

Droplette is a misting tool that infuses active ingredients into the skin by turning skincare serum into tiny droplets that move at high speed so that active ingredients in the serum can penetrate deeper into the skin. …  Read more

Claw Clips

29K
Past Month Searches
+43%
Past Year Change

Claw clips are hair clips that have a curved shape that resembles a claw. The clips are meant to be used to hold hair in place and can be worn in a variety of styles, including updos and half-ups. …  Read more

Pico Laser

23K
Past Month Searches
+40%
Past Year Change

The Pico Laser is a laser that is designed for use on the skin. It is said to be able to improve the appearance of wrinkles, scars, and stretch marks. The laser is also said to be effective in the treatment of acne and other skin conditions. …  Read more

Velcro Hair Rollers

5.3K
Past Month Searches
+31%
Past Year Change

Velcro hair rollers are hair rollers that use velcro to attach the rollers to the hair. The rollers are said to be more comfortable and less damaging than traditional hair rollers. They are also said to be faster to use, as the hair does not need to be wrapped around the roller. …  Read more

Tattoo Stencil Printer

3.9K
Past Month Searches
+29%
Past Year Change

A Tattoo Stencil Printer is a device that is used to create custom stencils for tattoos. The printer uses a computer to create a design, which is then transferred to a stencil that can be used by a tattoo artist. …  Read more

Derma Roller for Hair

13K
Past Month Searches
+22%
Past Year Change

A derma roller for hair is a tool that is meant to be used on the scalp to stimulate hair growth. The roller contains hundreds of tiny needles that are meant to prick the scalp and promote blood circulation. This, in turn, is said to promote hair growth. …  Read more

Scalp Scrub

24K
Past Month Searches
+18%
Past Year Change

A scalp scrub is a type of scrub that is meant to be used on the scalp. The scrub is meant to help remove dead skin cells, oils, and build-up from the scalp. It is also meant to help stimulate hair growth. …  Read more

Eye Massager

25K
Past Month Searches
+15%
Past Year Change

An eye massager is a device that is meant to be used to massage the eyes. The massager is said to help relieve stress, tension, and fatigue. It can be used either manually or with an automatic mode. …  Read more

Lash Fan

2.6K
Past Month Searches
+5%
Past Year Change

Lash fans are a new trend in eyelash extensions. The fans are made of multiple lashes that are attached to a thin strip. The fans are applied to the eyelashes one at a time, giving a fuller, more voluminous look. …  Read more

PMU Machine

3.5K
Past Month Searches
+4%
Past Year Change

A PMU Machine is a machine that is used for permanent makeup (PMU). The machine uses a needle to implant pigment into the skin, creating a permanent makeup effect. …  Read more

Trend Highlight – Why Heatless Hair Curlers Are Going Viral

As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.

The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.

The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.

Trend Highlight – The Growing Popularity of Lash Fans

A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.

Consumer products often go through a phase where they're driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.

And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.

Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn't just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan's battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.

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  • Past Beauty Tool Trends

    SolaWave
    Peaked in 2021
    Hydrafacial Machine
    Peaked in 2020

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