Top Beauty Tool Trends of 2024

Here are the current beauty tool trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global beauty tool trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.

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High Frequency Wand

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A high frequency wand is a device that is said to have anti-aging benefits. The wand emits high frequency waves that are said to help improve the appearance of the skin. The waves are also said to help reduce the appearance of wrinkles and scars. …  Read more

Derma Roller for Hair

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A derma roller for hair is a tool that is meant to be used on the scalp to stimulate hair growth. The roller contains hundreds of tiny needles that are meant to prick the scalp and promote blood circulation. This, in turn, is said to promote hair growth. …  Read more

Silicone Body Scrubber

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Silicone body scrubbers are bath accessories used for exfoliation, skin rejuvenation and cleansing purposes. Made from soft and safe silicone material, these scrubbers do not harbor bacteria as traditional loofahs do. They are also more environment-friendly than traditional plastic-based scrubbers as they do not release microplastics. …  Read more

Microcurrent Device

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A microcurrent device is a device that is meant to be used on the face to improve the appearance of the skin. The device uses low-level electrical currents to help improve the appearance of wrinkles, pore size, and skin texture. …  Read more

Pico Laser

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The Pico Laser is a laser that is designed for use on the skin. It is said to be able to improve the appearance of wrinkles, scars, and stretch marks. The laser is also said to be effective in the treatment of acne and other skin conditions. …  Read more

Heatless Hair Curler

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A heatless hair curler is a device that is used to curl hair without the use of heat. The device typically consists of two metal plates that are placed around a section of hair. The plates are then squeezed together to create a curl. …  Read more

Scalp Scrub

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A scalp scrub is a type of scrub that is meant to be used on the scalp. The scrub is meant to help remove dead skin cells, oils, and build-up from the scalp. It is also meant to help stimulate hair growth. …  Read more

Tattoo Stencil Printer

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A Tattoo Stencil Printer is a device that is used to create custom stencils for tattoos. The printer uses a computer to create a design, which is then transferred to a stencil that can be used by a tattoo artist. …  Read more

Hydrafacial Machine

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A Hydrafacial Machine is a device that is used to perform the hydrafacial treatment. The machine uses a series of suction and irrigation tips to cleanse, extract, and hydrate the skin. …  Read more

Eye Massager

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An eye massager is a device that is meant to be used to massage the eyes. The massager is said to help relieve stress, tension, and fatigue. It can be used either manually or with an automatic mode. …  Read more

Trend Highlight – Why Heatless Hair Curlers Are Going Viral

As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.

The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.

The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.

Trend Highlight – Why Facial Steamers Are So Popular

In the work-via-Zoom era, a professional appearance is mostly above the neck. But while video calls make faces more important, constant mask usage has made skin more susceptible to issues. The hashtag “maskne” has been used in over 200,000 Instagram posts. Products like facial steamers help consumers take care of their face at a time when a Zoom window is their only view into the office. Consequently, people are rushing to buy facial steamers, which use a jet of steam to help cleanse pores and keep face skin healthy.


A look at Alibaba shows that many companies manufacturing garment steamers pivoted some of their resources to facial steamers when the pandemic struck. The decline of large social events meant fewer trips to the dry cleaners as well as a sharp decline in sales of garment steamers. Because the supply chain and tooling for many of the components is the same for garment steamers and facial steamers, many Chinese manufacturers simply pivoted their resources and started pitching their new facial steamers to an entirely new audience.


Like eyebrow trimmers, LED face masks, and other recent health and beauty trends, facial steamers were rising in popularity before the pandemic, but experienced a sharp acceleration starting in March 2020. With salons closed down, consumers who had been getting out-of-home treatments started looking for in-home alternatives.

Trend Highlight – Why Spa Headbands Are Such A Popular Trend

When the pandemic shifted some activities from out-of-home to in-home, it also changed the nature of conspicuous consumption—from talking about where you went to showing off what you did.


The spa headband is an example of this: at one level, it’s a utilitarian tool; a simple way to keep hair out of the face during a treatment or while washing up. But beneath the surface, brands are also pushing them as a way to make the home spa process more photogenic, and therefore more likely to be shared online.


As the number of small time product creators rises, and the barriers to creating a beauty product fall, larger brands are needing to find new ways to engage and retain their customers.


There’s a concept in the fitness world that is being applied here: an effective motivation tactic for hitting the gym every morning is to put on shoes with the first step out of bed. These routines we do consistently upon waking every morning are likely to turn into habits. And so by keeping customers engaged at peak habit-forming times - the morning and nighttime routines - beauty brands are able to use spa headbands to reinforce the daily ritual that drives sales on many of their other products.


The average American woman owns dozens of cosmetic consumables at any given time, so keeping the purchasing cycles alive for these is critical to business.

Trend Highlight – The Growing Popularity of Lash Fans

A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.

Consumer products often go through a phase where they're driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.

And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.

Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn't just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan's battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.

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    Past Beauty Tool Trends

    Claw Clips
    Peaked in 2023
    PMU Machine
    Peaked in 2022
    Lash Fan
    Peaked in 2022
    Velcro Hair Rollers
    Peaked in 2023
    Peaked in 2022
    Peaked in 2023