Top Beauty Tool Trends of 2022 & 2023

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Droplette

4.3K
Past Month Searches
+477%
Past Year Change

Droplette is a kitchen gadget that is designed to create single-serve portions of dressings, sauces, and condiments. The device consists of a small container that is filled with the desired liquid, and a dropper that is used to release the liquid in a controlled manner.

Heatless Hair Curler

4.5K
Past Month Searches
+414%
Past Year Change

A heatless hair curler is a device that is used to curl hair without the use of heat. The device typically consists of two metal plates that are placed around a section of hair. The plates are then squeezed together to create a curl.

Claw Clips

34K
Past Month Searches
+124%
Past Year Change

Claw clips are hair clips that have a curved shape that resembles a claw. The clips are meant to be used to hold hair in place and can be worn in a variety of styles, including updos and half-ups.

Beard Roller

39K
Past Month Searches
+103%
Past Year Change

A beard roller is a tool that aims to enhance beard growth. Similar to the microneedling trend, the device contains hundreds of tiny needles. Users are meant to roll the device over the beard area to stimulate hair follicles.

Exfoliating Gloves

16K
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+71%
Past Year Change

Exfoliating gloves are gloves that are meant to be used to exfoliate the skin. The gloves have a rough surface that is said to remove dead skin cells and improve the appearance of the skin.

Gua Sha Stone

24K
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+59%
Past Year Change

A Gua Sha Stone is a stone that is used in a massage technique known as Gua Sha. The stone is rubbed over the skin to help improve circulation and relieve muscle tension.

Airwrap

712K
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+49%
Past Year Change

The Airwrap is a hair styling tool that is said to be able to curl, wave, and straighten hair using air instead of heat. The device has a series of chambers that create a wind tunnel around the hair, which is said to be gentler and less damaging than traditional curling irons or straighteners.

Blow Out Brush

7.9K
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+47%
Past Year Change

A blow out brush is a brush that is designed to help with the process of blow drying hair. The brush is meant to help distribute the heat and air from the dryer more evenly, which is said to help with the overall drying time and the appearance of the hair.

Eye Massager

13K
Past Month Searches
+47%
Past Year Change

An eye massager is a device that is meant to be used to massage the eyes. The massager is said to help relieve stress, tension, and fatigue. It can be used either manually or with an automatic mode.

Ice Roller

41K
Past Month Searches
+42%
Past Year Change

An ice roller is a handheld device that is used to massage the face and neck. The device is made of metal with a cylindrical shape that is filled with water or gel. The ice roller is said to help reduce inflammation, swelling, and puffiness.

Lash Fan

5.1K
Past Month Searches
+38%
Past Year Change
Spotted 1.4 years ago

Lash fans are a new trend in eyelash extensions. The fans are made of multiple lashes that are attached to a thin strip. The fans are applied to the eyelashes one at a time, giving a fuller, more voluminous look.

Derma Roller for Hair

15K
Past Month Searches
+37%
Past Year Change

A derma roller for hair is a tool that is meant to be used on the scalp to stimulate hair growth. The roller contains hundreds of tiny needles that are meant to prick the scalp and promote blood circulation. This, in turn, is said to promote hair growth.

Cordless Hair Straightener

4.7K
Past Month Searches
+36%
Past Year Change

A cordless hair straightener is a hair straightener that does not require a power cord to be plugged into an outlet. The straightener is powered by a built-in battery, which allows for freedom of movement while styling.

Facial Globes

2.8K
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+29%
Past Year Change

Facial globes are devices that are meant to be used to massage the face. The globes are made of a soft, pliable material and are meant to be used to help improve circulation, reduce puffiness, and reduce wrinkles.

Red Light Mask

9.2K
Past Month Searches
+27%
Past Year Change

A red light mask is a device that is meant to be worn on the face to deliver red light therapy. The light is said to be beneficial in helping to reduce wrinkles, improve skin tone, and reduce inflammation.

High Frequency Wand

11K
Past Month Searches
+20%
Past Year Change

A high frequency wand is a device that is said to have anti-aging benefits. The wand emits high frequency waves that are said to help improve the appearance of the skin. The waves are also said to help reduce the appearance of wrinkles and scars.

Lash Curler

15K
Past Month Searches
+17%
Past Year Change

A lash curler is a tool that is used to curl eyelashes. The device has two metal arms with a rubber pad on the end. The curler is placed at the base of the lashes and then squeezed together to curl the eyelashes.

Scalp Scrub

28K
Past Month Searches
+15%
Past Year Change

A scalp scrub is a type of scrub that is meant to be used on the scalp. The scrub is meant to help remove dead skin cells, oils, and build-up from the scalp. It is also meant to help stimulate hair growth.

Infrared Sauna Blanket

4K
Past Month Searches
+12%
Past Year Change

An infrared sauna blanket is a blanket that is designed to be used in an infrared sauna. The blanket helps to trap heat and emit infrared radiation, which is said to help improve circulation, reduce stress, and detoxify the body.

Microfiber Hair Towel

6K
Past Month Searches
+12%
Past Year Change

A microfiber hair towel is a towel that is designed to be gentle on the hair and to absorb moisture. The towel is made of a microfiber material that is said to be more absorbent than traditional cotton towels.

Why Heatless Hair Curlers Are Going Viral

As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.

The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.

The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.

The Growing Popularity of Lash Fans

A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.

Consumer products often go through a phase where they're driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.

And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.

Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn't just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan's battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.

Beauty Tool Trends by Region

Top Beauty Tool Trends in The United States

Top Beauty Tool Trends in The United Kingdom