Top Banking Trends of 2023 & 2022

Our hand-picked collection of the top banking trends of 2023 & 2022. The topics in this report on today’s emerging banking trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Pyypl

12K
Past Month Searches
+562%
Past Year Change

Pyypl is a blockchain-based fintech platform based in the UAE. The platform offers non-bank payment and financial services through a mobile application which features a multi-currency digital wallet, prepaid card, peer-to-peer (P2P) transfers, and mobile top-up. …  Read more

Embedded Finance

3.4K
Past Month Searches
+312%
Past Year Change

Embedded finance is the process of financing a product or service as part of the overall product or service. This can take the form of a loan, a lease, or an installment plan. The goal is to make the product or service more affordable for the customer and to improve cash flow for the business. …  Read more

Sumsub

2.9K
Past Month Searches
+248%
Past Year Change

Sumsub is a UK-based SaaS platform that offers compliance-as a-service for identity verification, compliance, fraud prevention, KYC/AML, and transaction monitoring. The platform is used in a wide variety of industries from crypto and finance to marketplace and trading. …  Read more

Slice Credit Card

14K
Past Month Searches
+242%
Past Year Change

Slice Credit Card is a credit card product offered by Slice - a fintech startup based in India. Slice is a financial platform built for the younger generation as a one-stop app for all payments. …  Read more

INDMoney

21K
Past Month Searches
+89%
Past Year Change

INDmoney is an online platform that provides users with a variety of financial services, including loans, insurance, and investment products. The platform is designed to be easy to use and provides users with a variety of options to meet their financial needs. …  Read more

Neo Financial

22K
Past Month Searches
+88%
Past Year Change

Neo Financial is a Canadian financial technology company that provides online and mobile financial products and services. Its mobile app that allows users to track their expenses, manage their finances, invest, save, or borrow money. …  Read more

Trend Highlight – Younger Generation Flocks To Online Banks

The banking industry is still very much antiquated — the majority of the top 20 banks were founded over 100 years ago and 95% of bank accounts are still opened in-person at a physical branch.

 

Unlike Varo, a new online bank geared toward younger generations, older incumbents are tightly coupled to their physical footprint. Wells Fargo, for example, has 8,050 US branches, and large teams to support those branches and the associated operations. By trimming fat like this, Varo isn't bogged down with unnecessary costs and can therefore invest more into other parts of their business. In fact, Varo recently surpassed one million users, up from "tens of thousands" in early 2018.

 

Diving deeper, the rise of services like Affirm and Afterpay highlight a fear of the big banks, and of credit in general, among younger generations. These services let online brands offer customers a payment plan rather than one upfront payment, so while the customers may think they're avoiding credit, it's really just being shifted from credit cards to point-of-purchase credit like Afterpay (403% growth in US online popularity since featured in Glimpse last April). In fact, nearly 90% of purchases made using services like Afterpay are with debit cards and many of the sites using these services, like Forever 21 and Urban Outfitters, are targeting young consumers.

 

This young demographic that leans heavily on debit cards, because of the fear of credit, is similar to the one Varo is targeting. In fact, one of the bank's biggest selling points is that it doesn't have overdraft fees.

Trend Highlight – Money Transfer for Developing Countries

In developed countries, the banking business is heavily branch-based: prior to Covid, over 95% of bank accounts in the US were still opened in-person. Much of this is due to legacy economics: before widespread Internet access and ubiquitous smartphones, more transactions had to be started and settled physically. Developing countries can skip a step: as they get rich enough to need a more robust banking system, it can come into existence in a mobile-first way, skipping the branch phase entirely. Moniepoint is an African agent-based money transfer company that exemplifies this trend.

 

Moniepoint’s agents are independent contractors who use a point-of-sale device to record transactions. The device costs roughly $70 USD, and unlike many other payment models, each agent can set whatever transaction fees they want. For agents in urban areas, fees are generally low; they visit local bank branches frequently to settle up, and earn their profits on volume. Some agents, though, work in more remote areas; going to a bank can take hours, so they charge higher fees and settle accounts less frequently.

 

Since Moniepoint doesn’t know in advance what agents’ economics look like, a choose-your-own-fee model, means that their services are cheap enough to be competitive in dense areas, but worth agents’ time in more spread-out places. Moniepoint is not the only example of payments companies varying their prices—in gambling, and in adult sites like OnlyFans, payment transaction costs are much higher to account for the higher likelihood of chargebacks and fraud.

 

Agent-based banking has been a growing business globally, with the number of agents hitting over 5M in 2017, up ~10X from 5 years prior. In Brazil alone, there are over 400,000, and banks in India use agents to meet regulatory requirements for financial inclusion. In India, the government pushes for more people to have bank accounts, especially women and the rural poor. Consequently, banks sometimes use agents just to hit those quotas by paying a higher commission to agents who enroll people from underrepresented groups.

 

Military efforts are often said to be a strong source of world-changing inventions; from the internet to jet engines, digital photography, and even duct tape. But the finance industry is another one of these pioneers. The first successful Transatlantic cable line was built in large part to transmit exchange rates between London and New York (the value of the pound is still known as "the cable" in the foreign exchange business). Since mobile phone companies have grown fast, while regulated banks expand at a slower pace, there's a tech-enabled access layer that brings banking to more people.

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  • Past Banking Trends

    Moniepoint
    Peaked in 2022
    Kuda Bank
    Peaked in 2023
    Digital Bank
    Peaked in 2023

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