Top Pharma Trends of 2023 & 2022

Our hand-picked collection of the top pharma trends of 2023 & 2022. The topics in this report on today’s emerging pharma trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Mounjaro

337K
Past Month Searches
+87600%
Past Year Change

Mounjaro is an injectable drug for the treatment of Type 2 diabetes. With the generic name tirzepatid, Mounjaro works by decreasing food intake, delaying gastric emptying, increasing insulin activity, reducing glucagon levels, and enhances insulin secretion. …  Read more

Cibinqo

5.3K
Past Month Searches
+471%
Past Year Change

Cibinqo is a prescription medicine for the treatment of moderate-to-severe eczema or atopic dermatitis in adults and adolescents who didn't respond to previous treatment. Cibinqo is a JAK inhibitor, and it blocks JAK1 activity which is one of the processes that leads to inflammation. …  Read more

Ozempic

1.2M
Past Month Searches
+168%
Past Year Change

Ozempic is a once-weekly injection for the treatment of type 2 diabetes. The medication is a glucagon-like peptide-1 receptor agonist, which helps the body to produce more insulin and lowers blood sugar levels. …  Read more

Rybelsus

113K
Past Month Searches
+114%
Past Year Change

Rybelsus is a prescription medication for type 2 diabetes and may also cause weight loss. The medication's active ingredient is semaglutide which lowers blood sugar by increasing the body's release of insulin in the pancreas. …  Read more

Acriptega

6.4K
Past Month Searches
+87%
Past Year Change

Acriptega is a drug for HIV treatment that contains three antiretroviral drugs as active ingredients: Dolutegravir, Lamivudine, and Tenofovir. …  Read more

Dupixent

64K
Past Month Searches
+77%
Past Year Change

Dupixent is a prescription medication or biologic that is used to treat moderate to severe atopic dermatitis, a type of eczema. It is a monoclonal antibody that is designed to inhibit the activity of interleukin-4 and interleukin-13, which are proteins that are involved in the inflammation process. …  Read more

Saxenda

374K
Past Month Searches
+75%
Past Year Change

Saxenda is a prescription weight loss medication that is used to help people lose weight. The medication is a glucagon-like peptide-1 receptor agonist, which means it helps to reduce hunger and cravings. …  Read more

Rinvoq

26K
Past Month Searches
+71%
Past Year Change

Rinvoq is a prescription drug for the treatment of rheumatoid arthritis (RA), psoriatic arthritis (PsA), ulcerative colitis (UC), ankylosing spondylitis (AS), and non-radiographic axial spondyloarthritis (nr-axSpA). The drug works by blocking certain signals inside the body's cells that are thought to cause inflammation. …  Read more

Tagrisso

10K
Past Month Searches
+64%
Past Year Change

Tagrisso is a drug that is used to treat non-small cell lung cancer. It is a pill that is taken once a day and works by blocking the activity of a protein that helps the cancer cells grow. …  Read more

Anafortan

14K
Past Month Searches
+61%
Past Year Change

Anafortan is a drug that is used for the treatment of abdominal pains and cramps associated with dysmenorrhoea. The drug is a combination of Paracetamol and Camylofin. …  Read more

Lipikind

7.8K
Past Month Searches
+61%
Past Year Change

Lipikind is a medication for the treatment of high cholesterol and prevention of heart attack. Its active ingredient is Atorvastatin which works by inhibiting the enzymes responsible for the formation of cholesterol in the body. …  Read more

Prolonged Release Tablet

4.1K
Past Month Searches
+56%
Past Year Change

A prolonged release tablet is a tablet that is designed to release the medication slowly over an extended period of time. This type of tablet is often used to treat chronic conditions, such as high blood pressure or diabetes, where a steady dose of medication is needed. …  Read more

Non Stimulant ADHD

5.4K
Past Month Searches
+54%
Past Year Change

Non stimulant ADHD treatments are treatments for ADHD that do not contain stimulants. These treatments can include behavioral therapy, medications, and dietary changes. Non stimulant ADHD medications include Strattera, Kapvay, and Intuniv. …  Read more

Cyclopam

54K
Past Month Searches
+47%
Past Year Change

Cyclopam is a medication that is used to treat pain and inflammation. The medication comes in the form of a tablet and is said to be effective in treating a variety of conditions, such as cramps, spasmodic pains, and abdominal pains. …  Read more

Zeposia

6.5K
Past Month Searches
+45%
Past Year Change

Zeposia is a medicine used for the treatment of multiple sclerosis and bowel diseases like ulcerative colitis. Its active ingredient is Ozanimod which works by blocking the action of certain receptors on lymphocytes and stops them from attacking or going towards the brain, spinal cord, or intestine. …  Read more

Drotin

52K
Past Month Searches
+45%
Past Year Change

Drotin is an anti-spasmodic medication that is used to treat abdominal pain, cramps, and menstrual pain. It works by blocking the action of certain enzymes, and aids in the relaxation of smooth muscle and dilation of blood vessels. …  Read more

Capsule Pharmacy

13K
Past Month Searches
+45%
Past Year Change

Capsule pharmacy is a New York-based digital pharmacy startup that offers same-day free delivery of prescription drugs. The company also handles and keeps track of refills on its platform, so that the next refills are delivered wherever and whenever the patients need it. …  Read more

Farxiga

51K
Past Month Searches
+44%
Past Year Change

…  Read more

Skyrizi

25K
Past Month Searches
+42%
Past Year Change

Skyrizi is a drug that is used to treat psoriasis. It is a biologic medication that is administered through an injection. It is a new drug that was approved by the FDA in 2019. …  Read more

Trulicity

156K
Past Month Searches
+39%
Past Year Change

Trulicity is a medication that is used to treat type 2 diabetes. The medication is a glucagon-like peptide-1 receptor agonist, which means that it helps the body to produce more insulin. Trulicity is taken as a once-weekly injection and is meant to help control blood sugar levels. …  Read more

Jardiance

177K
Past Month Searches
+38%
Past Year Change

Jardiance is a prescription medication for the treatment of type 2 diabetes. The medication works by blocking the activity of SGLT2, a protein that removes sugar from the blood. …  Read more

Meftal Spas

80K
Past Month Searches
+37%
Past Year Change

Meftal Spas is a type of medication that is used to treat abdominal pain and spasmodic dysmenorrhea. The medication comes in the form of a tablet that is taken orally. …  Read more

Liver Injection

6.9K
Past Month Searches
+37%
Past Year Change

A liver injection is made from liver extract or other combination medicine. The injection may be used to treat a variety of conditions, including cancer, hepatitis, and cirrhosis. …  Read more

Cartigen

12K
Past Month Searches
+33%
Past Year Change

Cartigen is a medicine for the treatment of osteoarthritis and joint pains. Its active ingredients are glucosamine and chondroitin which help reduce inflammation, relieve pain, and improve joint function. …  Read more

Softgel Capsule

5.4K
Past Month Searches
+28%
Past Year Change

A softgel capsule is a gelatin capsule that is designed to be soft and easily swallowed. The capsules are often used to encapsulate liquids or powders and can be found in both prescription and over-the-counter medications. …  Read more

Natera

33K
Past Month Searches
+27%
Past Year Change

Natera is a company that specializes in genetic testing. The company offers a variety of tests, including tests for prenatal genetic disorders, cancer, and ancestry. Natera is one of the leading providers of genetic testing in the world. …  Read more

Medable

1.8K
Past Month Searches
+25%
Past Year Change

Medable is a healthcare technology company that is focused on developing innovative solutions for clinical trials. The company’s flagship product is a decentralized trial platform that allows for the tracking and management of clinical trials. …  Read more

NIPT

107K
Past Month Searches
+20%
Past Year Change

NIPT is a non-invasive prenatal test that screens for chromosomal abnormalities and other genetic conditions in the fetus. The test is performed by taking a blood sample from the mother and analyzing the DNA of the fetus. …  Read more

Kesimpta

15K
Past Month Searches
+16%
Past Year Change

Kesimpta is a prescription medication for the treatment of relapsing multiple sclerosis. The drug comes in the form of an injectable. …  Read more

Remote Patient Monitoring

4.3K
Past Month Searches
+6%
Past Year Change

Remote patient monitoring is the process of remotely tracking a patient's health status and symptoms. This can be done through various methods such as phone apps, wearable sensors, or home health monitors. …  Read more

Dolocartigen

3.2K
Past Month Searches
+6%
Past Year Change

Dolocartigen is a medication that is used to treat pain and inflammation. The medication is a non-steroidal anti-inflammatory drug (NSAID) and is available in both tablet and injectable form. …  Read more

Trend Highlight – GoodRx

Consumers are often more comfortable paying inconsistent rates when a good or service is one-off – like surgery – and less comfortable paying inconsistent rates when a good is undifferentiated – like prescription drugs, where a price increase doesn't necessarily suggest better product quality.

 

In spite of this, prescription drugs can have wildly different prices even among stores that are only miles apart. By searching for a specific drug, GoodRx shows users a map of nearby pharmacies with overlaid drug prices.

 

One of the strongest drivers of growth for GoodRx is doctor recommendations. In fact, GoodRx says that around 1/3 of U.S. doctors provide information about the company to their patients. With access to lower prices, patients can more often afford the medication and are more likely to stick to the treatment course. This means superior results, leading to happier patients and better business for doctors.

 

Today, more than 10 million Americans use GoodRx every month to lower their healthcare costs.

Trend Highlight – The Changing Dynamics of Clinical Studies

Today, Craigslist is still cited by many universities as the best place to recruit participants for clinal trials.

 

It’s all part of the great lengths pharma companies go to in order to get their new drugs approved. The total bill for developing a new drug averages around $2.6 billion and part of this is clinical trials. Beyond their direct cost, there’s a huge time cost too. Most clinical trials get dragged out which can cost pharma companies even more in lost revenue.

 

Even still, clinical trials are very inefficient: 70% of clinical trial participants live more than 2 hours from trial sites.

 

As telemedicine startups push medicine and testing kits into consumers' homes for treatment, pharma companies are increasingly doing the same for drug research.

 

By helping to coordinate decentralized trials, Medable is able to reduce clinical trial times by 50%, equating to enormous savings.

 

Some companies find strategic ways to bypass regulations altogether: Plenity is one of the fastest-growing weight loss aids and even though it looks like a pill, the company behind it was able to get it classified as a medical device rather than a drug.

 

The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.

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