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What is NIPT?

NIPT is a non-invasive prenatal test that screens for chromosomal abnormalities and other genetic conditions in the fetus. The test is performed by taking a blood sample from the mother and analyzing the DNA of the fetus.

How fast is NIPT growing in popularity?

Interest in NIPT grew 20% over the past year, compared to the year before, putting it at a current volume of 103K searches per month, as of last month.

Related Trends

Channel Breakdown

As illustrated by the data, NIPT content is more popular on TikTok than any other social media platform. This could be because the app is more geared towards younger users, who are more likely to be interested in this type of content.