Top Beauty Trends (September 2023)

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Beauty

Here are the current beauty trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global beauty trends that are likely to see continued growth throughout 2023 and into 2024.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Bronzing Drops	1901%	Bronzing drops are a liquid makeup product that is meant to give the skin a tan or bronzed glow without the sun damage. The drops are said to be especially beneficial for those with fair skin, as they add a natural-looking glow without making the skin look orange or muddy.	Makeup & Cosmetics
2	SolaWave	181%	SolaWave is a device that is meant to be used for the skin in order to reduce dark spots and fine lines. The device combines four skincare technologies to achieve the best results: red light therapy, microcurrent, facial massage, and therapeutic warmth.	Beauty Tools
3	Snail Mucin	171%	Snail mucin is a type of skincare ingredient that is derived from snail slime. The slime is said to be rich in nutrients and proteins that are beneficial for the skin, and is often used in anti-aging and moisturizing products.	Skincare
4	Russian Manicure	122%	The Russian Manicure is a type of nail art that is characterized by using a matte top coat over a glossy nail polish. The look was made popular by Russian social media stars, and has since gained popularity in other parts of the world.	Makeup & Cosmetics
5	Shilajit	118%	Shilajit is a mineral-rich resin that is found in the Himalayas and other high-altitude areas. Aside from improving energy levels and overall health, shilajit is said to be beneficial in improving skin health by regulating the signs of skin aging and aid the repair of cell damage.	Skincare
6	Lip Oil	99%	Lip oil is a type of oil that is meant to be applied to the lips for moisturization. The oil is often made with natural ingredients such as coconut oil, vitamin E, and shea butter, and can be used alone or over lipstick.	Makeup & Cosmetics
7	Tranexamic Acid Serum	90%	Tranexamic acid serum is a serum that is meant to be applied to the skin to help reduce the appearance of dark circles and puffiness. The serum is said to work by inhibiting the activity of an enzyme that breaks down the blood vessel walls.	Skincare
8	Heatless Hair Curler	89%	A heatless hair curler is a device that is used to curl hair without the use of heat. The device typically consists of two metal plates that are placed around a section of hair. The plates are then squeezed together to create a curl.	Beauty Tools
9	Pimple Patches	89%	Pimple patches are adhesive patches that are meant to be applied to pimples to help them heal and disappear more quickly. The patches are often made of hydrocolloid, which helps to absorb the sebum and pus from the pimple.	Skincare
10	NMN	88%	NMN is a compound that is being studied for its potential anti-aging effects. The compound is believed to help improve energy levels, protect cells from damage, and boost metabolism.	Skincare

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Top Beauty Trends by Category

Beauty Tools
The top Beauty Tools Trends of 2023 including everything from Airwrap to Gua Sha Stone
Makeup & Cosmetics
The top Makeup & Cosmetics Trends of 2023 including everything from Tanning Drops to Ombre Brows
Skincare
The top Skincare Trends of 2023 including everything from Nicotinamide to Glowing Sunscreen

Keyword	Graph - 5 Years	Growth - YoY	Search Volume
Nano Brows		54%
Bakuchiol Serum		50%
Heatless Hair Curler		89%
Acretin		34%
Lip Oil		99%
Gel X Nails		56%
Lip Serum		23%
High Frequency Wand		32%
Liquid Blush		47%
Adapalene		27%

Top Beauty Trends (September 2023)

Top Beauty Trends by Category

Beauty Tools

Makeup & Cosmetics

Skincare

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