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| 1 | Bean Essence | | | Bean essence is a natural extract drawn from beans typically fermented soybean extract, known for its skin-nurturing properties. This trend's popularity may be due to the growing consumer awareness and interest sparked by scientific research into the benefits of bean essence and other plant extracts in skincare. | |
| 2 | Byoma | | | Byoma is a brand that offers skin barrier-boosting skincare products. The brand's popularity can also be drawn from a heightened awareness regarding skin barrier health. There's also heightened awareness about the impacts of stressors like pollution and harsh chemicals, causing consumers to seek out products for restoring the natural skin barrier. | |
| 3 | Saltyface | | | Saltyface is a skincare brand that emphasizes the refreshing and invigorating properties of summer. It offers plant-based products that revitalizes the skin. Customers are increasingly seeking brands that offer products against environmental stressors, a notable benefit that Saltyface touts. | |
| 4 | Red Light Mask | | | Red light masks are a facial treatment device that uses specific wavelengths of natural red light and near-infrared light for therapeutic effects. The rise of home spa and self-care culture has caused more people to seek professional grade treatment options for home use. Many scientific studies are validating the effects of light therapy in treating a multitude of skin issues, adding to the fascination around these masks. | |
| 5 | Sol De Janeiro | | | Sol De Janeiro is a Brazil-inspired beauty brand known for its skin and body care products which uses natural and cruelty-free ingredients, including the acclaimed Bum Bum Cream. What's noteworthy is the brand's unique marketing strategy emphasizing the idea of year-round summer, which resonates with consumers especially during colder months. | |
| 6 | Korean Body Sunscreen | | | Korean body sunscreens are skincare products from South Korea, not only designed to protect the skin from harmful UV rays but also to keep it moisturized and nourished. Leveraging unique ingredients like rice or green tea extracts, Korean body sunscreens not only offer defense against the sun but enrich the skin. | |
| 7 | Hello Klean | | | Hello Klean is a beauty brand that focuses on developing shower essentials specifically designed to combat the effects of hard water. Its products include shower filters, shower heads, shampoos, and cleansers. There's increasing concerns about the effect of hard water on skin and hair health, a phenomenon that has grown alongside the rise in self-care and home wellness trends. | |
| 8 | Muldream | | | Muldream is Korean vegan skincare brand offering chemical-free and cruelty-free products that nourish the skin without causing damage. The K-beauty trend, which has been globally influential, is driving searches for popular Korean skincare brands such as Muldream. | |
| 9 | Jolie Filter | | | Jolie Filter is a showerhead filtering product designed to remove heavy metals and chlorine from water, promoting healthier skin and hair. Increasing awareness and concern about the negative impacts of chlorine and other heavy contaminants on skin and hair health have pushed people to seek out these types of filters. | |
| 10 | Tocobo | | | Tocobo is a Korean skincare brand known for its high-quality vegan products. The brand focuses on skin essentials and formulates skincare products consumers need for healthy skin using only must-have ingredients. With its slogan "Follow Your Intuition," Tocobo focuses on the intuitive connection between the brand and consumers to create a unique skincare experience. | |
