Top Vitamin & Supplement Trends of 2022 & 2023

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Turkesterone

39K
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+176%
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20172018201920202021

Turkesterone is a natural supplement that is said to help improve muscle mass and reduce body fat. The supplement is made from a blend of herbs and is claimed to be effective in just a few weeks. …  Read more

Clear Whey Protein

6.7K
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+166%
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20172018201920202021

Clear whey protein is a near-clear variation of whey protein that is designed to be low in fat and calories. The protein is made by removing the fat and lactose from whey, leaving a high-quality protein that is easy to digest. …  Read more

Snail Mucin

79K
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+138%
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20172018201920202021

Snail mucin is a type of skincare ingredient that is derived from snail slime. The slime is said to be rich in nutrients and proteins that are beneficial for the skin, and is often used in anti-aging and moisturizing products. …  Read more

CBN Gummies

4.2K
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+126%
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20172018201920202021

CBN gummies are cannabis-infused gummy bears that are meant to provide relief from anxiety, pain, and insomnia. The gummies are made with cannabidiol (CBN), a non-psychoactive cannabinoid that is said to provide therapeutic benefits. …  Read more

Creatine Monohydrate

130K
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+107%
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20172018201920202021

Creatine Monohydrate is a dietary supplement made up of the amino acid creatine and water and is used to increase muscle mass and strength. It is said to be effective in increasing performance in high-intensity activities such as weightlifting and sprinting. …  Read more

Cloves Water

14K
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+94%
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20172018201920202021

Cloves water is a drink that is made by boiling cloves in water. The drink is said to be beneficial in relieving respiratory problems, such as asthma and bronchitis, and in boosting the immune system. …  Read more

NAC Supplement

24K
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+58%
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20172018201920202021

NAC supplements are supplements that contain the nutrient N-acetylcysteine. NAC is said to be beneficial in improving symptoms of conditions such as chronic obstructive pulmonary disease, cystic fibrosis, and asthma. It is also said to be helpful in detoxifying the body and in preventing cancer. …  Read more

Beef Liver Capsules

2.4K
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+58%
Past Year Change
20172018201920202021

Beef liver capsules are capsules that contain beef liver extract. The capsules are meant to be a dietary supplement that provides many of the benefits of beef liver, such as improved liver function, energy levels, and cognitive function. …  Read more

TUDCA

14K
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+53%
Past Year Change
20172018201920202021

TUDCA is a chemical that is derived from ursodeoxycholic acid, a bile acid that is found in the liver. TUDCA has been shown to have a variety of health benefits, including protecting the liver and reducing inflammation. …  Read more

Magnesium Glycinate

58K
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+52%
Past Year Change
20172018201920202021

Magnesium glycinate is a form of magnesium that is considered to be one of the most absorbable forms of the mineral. It is a supplement often recommended for people who have magnesium deficiencies. …  Read more

IV Hydration

36K
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+46%
Past Year Change
20172018201920202021
Published 3 years ago

IV hydration is the process of hydrating the body by intravenous injection. The fluids are typically a mixture of water, electrolytes, and vitamins. IV hydration is used to treat a variety of conditions, including dehydration, hangovers, and jet lag. …  Read more

Inositol

216K
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+45%
Past Year Change
20172018201920202021

Inositol is a type of carbohydrate that is found in plants and animals. It is said to have a number of health benefits, including improving mental health, reducing inflammation, and aiding in weight loss. …  Read more

Citrus Bergamot

6.3K
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+39%
Past Year Change
20172018201920202021

Citrus Bergamot is a type of citrus fruit that is used in both food and drink. The fruit is used to add flavor to dishes, and the oil is used in aromatherapy. Citrus Bergamot is also used in fragrances and perfumes. …  Read more

Lion's Mane Mushroom

14K
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+37%
Past Year Change
20172018201920202021

The lion's mane mushroom is a type of mushroom that is found in North America and Asia. The mushroom is said to have medicinal properties and has been used in traditional Chinese medicine for centuries. …  Read more

Benfotiamine

21K
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+32%
Past Year Change
20172018201920202021

Benfotiamine is a water-soluble form of thiamine, a B-vitamin. Benfotiamine is said to be beneficial in promoting nerve health, preventing diabetic nerve damage, and reducing the risk of heart disease. …  Read more

Beetroot Powder

16K
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+31%
Past Year Change
20172018201920202021

Beetroot powder is a powder that is made from ground beetroots. The powder is often used as a natural food coloring, but can also be used as a flavoring agent or as a nutritional supplement. …  Read more

THC Gummies

78K
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+31%
Past Year Change
20172018201920202021

THC gummies are candies that are made with THC, the psychoactive compound found in cannabis. The candies are said to provide a mellower high than smoking or vaping cannabis, and they come in a variety of flavors. …  Read more

Tacrolimus Ointment

31K
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+28%
Past Year Change
20172018201920202021

Tacrolimus ointment is a medication that is used to treat moderate to severe atopic dermatitis. The ointment is applied to the skin to help reduce inflammation and itching. …  Read more

Fusidic Acid Cream

29K
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+27%
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20172018201920202021

Fusidic acid cream is a topical cream that is used to treat skin infections. The cream is effective against a variety of bacteria, especially staphylococcal bacteria. …  Read more

Pre and Probiotics

8.2K
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+26%
Past Year Change
20172018201920202021

Pre and Probiotics are supplements that are meant to improve gut health. Probiotics are beneficial bacteria that are said to improve digestion and support the immune system, while prebiotics are a type of fiber that helps probiotics to grow. …  Read more

Live Rosin

14K
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+25%
Past Year Change
20172018201920202021

Live rosin is a cannabis concentrate that is made by extracting resin from fresh cannabis flowers. The resin is extracted using heat and pressure, and no solvents are used. The end product is a high-quality concentrate that is said to have a clean taste and high potency. …  Read more

Sideral Forte

19K
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+22%
Past Year Change
20172018201920202021

SiderAL Forte is a supplement containing iron and vitamin C. The supplement is said to contain iron in the form that is more easily absorbed in the intestine and does not cause stomach discomfort compared to other iron supplements. …  Read more

Bakuchiol

59K
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+22%
Past Year Change
20172018201920202021

Bakuchiol is a natural extract that is derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties, and is being used in skincare products as a natural alternative to retinol. …  Read more

Glutathione

320K
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+21%
Past Year Change
20172018201920202021

Glutathione is a molecule that is found in all human cells and is responsible for protecting cells from damage and helping to detoxify the body. Glutathione is also said to have anti-aging properties and has been used as a treatment for conditions like Parkinson’s disease and cancer. …  Read more

Quercetin

114K
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+14%
Past Year Change
20172018201920202021

Quercetin is a flavonoid that is found in many fruits and vegetables. It is said to have anti-inflammatory and antioxidant properties and has been linked to a reduced risk of cancer and heart disease. …  Read more

Chamomile Flower

11K
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+14%
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Chamomile is a type of flower that is often used in teas and other beverages. Chamomile is said to have a calming effect and is often used as a sleep aid. …  Read more

Iron Deficiency

286K
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+12%
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20172018201920202021

Iron deficiency is a condition that is characterized by a lack of iron in the body. Symptoms can include fatigue, shortness of breath, and dizziness. Iron deficiency can be treated with supplements or by increasing the intake of iron-rich foods. …  Read more

N Acetyl Cysteine

17K
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+12%
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N Acetyl Cysteine is a supplement that is said to be beneficial in promoting lung health, detoxifying the body, and reducing inflammation. The supplement is made from the amino acid cysteine and is available in pill or powder form. …  Read more

Metamucil Fiber

20K
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+11%
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Metamucil Fiber is a fiber supplement that is meant to help with regularity and digestion. The powder is made from psyllium husk, a natural source of fiber, and comes in a variety of flavors. …  Read more

Dragon Fruit

553K
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+10%
Past Year Change
20172018201920202021

Dragon fruit is a type of fruit native to Central and South America. The fruit has a sweet and tangy flavor and is a good source of Vitamin C and is also low in calories. …  Read more

Zinc Pyrithione Shampoo

4.4K
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+10%
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20172018201920202021

Zinc Pyrithione Shampoo is a shampoo that is designed to treat and prevent dandruff. The shampoo contains zinc pyrithione, a compound that helps to kill the fungus that causes dandruff. …  Read more

Fiber Supplement

57K
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+9%
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20172018201920202021

Fiber supplements are products that are meant to provide the body with fiber. Fiber is important for digestion and can be found in plant-based foods or in supplement form. …  Read more

Ashwagandha

701K
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+7%
Past Year Change
20172018201920202021

Ashwagandha is an herb that is often used in Ayurvedic medicine. The herb is said to be beneficial in reducing stress, improving sleep, and boosting energy levels. …  Read more

Collagen Peptides

95K
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+6%
Past Year Change
20172018201920202021

Collagen peptides are a type of protein that is derived from the collagen molecule. The peptides are said to be beneficial in promoting joint health, skin health, and hair health. …  Read more

Collagen Supplements

67K
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+4%
Past Year Change
20172018201920202021

Collagen supplements are supplements that are meant to provide the body with collagen. Collagen is a protein that is said to be beneficial in maintaining skin health, joint health, and hair health. …  Read more

Pine Needle Tea

3.8K
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+0%
Past Year Change
20172018201920202021

Pine needle tea is a tea that is made from the needles of a pine tree. The tea is said to be high in antioxidants and vitamins, and has been used as a traditional remedy for a variety of ailments. …  Read more

Melatonin Gummies

67K
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-5%
Past Year Change
20172018201920202021

Melatonin Gummies are gummies that are meant to help with insomnia, jet lag, and other sleep-related issues. The gummies are made with melatonin, a hormone that is responsible for regulating the body’s sleep-wake cycle. …  Read more

Mullein Leaf

14K
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-7%
Past Year Change
20172018201920202021

Mullein Leaf is a leaf that is often used in herbal remedies. The leaf is said to be beneficial in treating a variety of conditions, including respiratory problems, ear infections, and swelling. …  Read more

Trend Highlight – The Rise of IV Hydration

Having started over a decade ago in Asia as a remedy for exhausted business executives, IV therapy has lately been rising in popularity among a counterintuitive demographic: health nuts who dabble in excessive drinking.
"Hangover clinics" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it's transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.

Trend Highlight – Melatonin Gummies: The New Ingredient and Form Factor Combo

While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they're just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren't necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.
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