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What is OWYN?

OWYN, which stands for Only What You Need, is a health and nutrition brand offering plant-based protein products like shakes and powders, designed to provide essential nutrients for those with dietary or preference-based restrictions. Its rise in popularity can be attributed largely to the increasing adoption of plant-based diets.

How fast is OWYN growing in popularity?

Interest in OWYN grew 56% over the past year, compared to the year before, putting it at a current volume of 17K searches per month, as of last month.

Related Trends

Channel Breakdown

OWYN is more popular on TikTok than any other social media platform. This may be due to the fact that TikTok is geared more towards short form videos, which is a perfect format for the brand's content.

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