\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","head":"The Rise of IV Hydration","body_links":"Having started over a decade ago in Asia as a remedy for exhausted business executives, IV therapy has lately been rising in popularity among a counterintuitive demographic: health nuts who dabble in excessive drinking.
\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","replaced_keywords":{}},{"body":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","head":"Melatonin Gummies: The New Ingredient and Form Factor Combo","body_links":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","replaced_keywords":{"Melatonin Gummies":"melatonin gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Deep dive into 2022\'s top vitamins and supplements trends as new ingredients and new form factors become increasingly popular.","cta_header":"See all the Vitamin & Supplement Trends"}],"trend":{"slug":"iv-hydration","title":"IV Hydration","growth":92.19,"ts_raw":[11,15,9,13,16,13,19,13,10,6,10,19,17,10,11,8,17,13,16,19,14,19,16,12,19,16,13,9,15,9,14,14,12,18,20,30,20,21,25,18,13,16,19,23,13,12,15,21,18,19,21,18,19,20,18,20,18,22,22,25,27,26,30,22,27,29,29,19,21,23,25,26,22,21,22,26,24,23,24,21,23,24,27,17,30,21,27,32,32,31,30,33,26,29,29,31,26,32,35,29,31,30,29,35,28,31,38,32,36,41,41,31,38,34,37,47,40,40,36,38,36,39,31,39,43,32,40,37,40,30,27,36,22,27,28,31,42,42,41,53,40,47,45,35,46,35,47,47,45,43,28,21,24,19,23,30,24,21,28,34,26,30,32,35,45,41,44,39,44,41,40,42,36,37,33,38,44,35,42,39,43,37,36,35,46,44,39,34,42,36,43,56,51,47,46,40,41,44,39,47,46,48,50,53,51,61,58,55,56,62,61,68,75,67,86,72,71,70,70,72,78,89,74,98,86,96,70,86,83,81,81,84,71,69,70,70,80,76,61,69,76,81,79,97,95,95,90,94,83,80,86,71,77,78,76,81,87,91,97,93],"volume":40509,"keyword":"iv hydration","analysis":null,"ts_trend":[12,12,12,12,12,13,13,13,13,13,13,13,14,14,13,14,14,14,14,14,14,14,15,15,15,16,16,16,17,17,17,17,17,17,17,17,18,18,18,18,19,19,19,19,19,20,20,20,20,20,20,20,21,21,21,21,21,22,22,22,22,22,22,22,23,23,23,23,24,24,24,24,24,24,24,25,25,25,25,25,26,26,27,27,27,28,28,29,29,29,30,30,30,31,31,31,32,32,33,33,33,33,34,34,34,34,34,35,35,35,35,35,35,36,36,36,36,36,36,35,35,35,35,35,36,36,36,37,37,37,37,38,38,38,38,39,39,39,39,38,38,37,37,37,36,36,36,36,36,35,35,35,35,35,35,35,35,34,34,34,33,33,32,33,33,34,34,35,35,36,37,38,38,39,39,40,40,40,40,41,41,41,41,42,42,42,42,43,44,44,45,46,47,48,49,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64,66,68,69,70,71,72,73,73,73,74,75,75,76,77,77,78,78,78,79,79,80,81,81,82,83,83,83,82,82,82,83,83,84,85,86,87,87,87,87,87,87,87,88,88,89,90,90,91,92],"spotted_at":1559347200,"top_brands":[],"description":"IV hydration is the process of hydrating the body by intravenous injection. 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