This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","head":"The Rise of Maternity Clothing","body_links":"The maternity dress industry is undergoing a massive transformation. Walmart mostly moved their maternity section online and many retailers don’t even carry maternity clothing anymore. This is in large part due to the higher costs of supporting the category; the short duration of need for maternity clothing leads to above-average return rates.
This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","replaced_keywords":{}},{"body":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","head":"Bamboo Clothing is Becoming More Popular","body_links":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","replaced_keywords":{"Bamboo Pajamas":"bamboo pajamas"}},{"body":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","head":"Why bridesmaid dresses are so expensive and why they\'re getting cheaper","body_links":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Keep up with the latest clothing trends, from the newest looks to the most popular materials and styles.","cta_header":"See all the Clothing Trends"}],"trend":{"slug":"oversized-blazer","title":"Oversized Blazer","growth":97.8,"ts_raw":[5,6,9,6,5,2,3,2,1,6,5,4,8,6,5,6,4,8,11,10,10,12,10,9,13,8,14,13,14,12,13,8,12,5,8,7,8,11,11,10,11,8,8,12,14,12,12,12,8,10,11,9,8,10,6,8,9,7,10,6,12,6,5,10,5,6,8,8,12,12,12,16,14,18,14,18,24,19,16,10,15,11,14,15,15,17,11,13,14,9,11,16,16,9,20,16,18,19,18,18,21,20,20,14,19,20,12,16,15,16,13,11,21,10,16,16,13,19,21,20,19,15,31,28,29,31,38,37,37,26,25,23,27,29,33,25,23,20,21,25,21,26,27,32,31,30,44,38,30,27,20,16,20,25,21,20,32,29,29,25,23,17,24,23,21,23,28,26,26,29,26,26,37,43,35,53,45,53,40,40,38,37,43,27,33,33,38,40,39,30,26,37,30,28,37,35,35,32,36,37,42,40,49,44,48,44,50,56,55,58,53,54,69,44,61,45,45,48,47,43,34,52,51,61,62,59,87,71,85,81,82,83,86,80,72,68,73,58,87,79,80,68,56,75,72,73,73,79,78,72,85,81,90,78,86,67,83,97,96,72],"volume":40023,"keyword":"oversized blazer","analysis":null,"ts_trend":[6,6,6,6,6,6,7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,11,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,11,11,11,12,12,12,12,12,13,13,13,13,13,13,14,14,14,14,14,15,15,15,15,15,16,16,16,16,17,17,17,17,17,17,17,18,18,18,19,19,19,19,20,20,20,20,21,21,21,21,21,21,22,22,23,23,23,23,23,24,24,24,25,25,25,26,26,27,27,27,27,27,27,27,26,26,27,27,28,28,28,27,28,28,28,28,29,29,29,30,30,29,29,30,30,30,31,32,32,32,33,33,33,33,33,33,33,34,34,34,34,35,35,35,34,34,34,35,35,34,34,34,35,35,36,37,38,39,40,41,42,43,45,46,47,48,49,50,51,52,53,54,55,56,57,58,60,60,61,62,62,63,63,63,63,64,64,63,63,64,64,65,66,66,67,68,69,70,70,71,71,72,72,73,73,74,75,76,78,78,79,80,80,81,82,82,82,82,83,83,83,82,83],"spotted_at":null,"top_brands":[{"title":"zara oversized blazer","growth":45,"volume":100},{"title":"everlane oversized blazer","growth":29,"volume":67},{"title":"h&m oversized blazer","growth":27,"volume":30},{"title":"aritzia oversized blazer","growth":54,"volume":6},{"title":"asos oversized blazer","growth":17,"volume":6},{"title":"madewell oversized blazer","growth":29,"volume":6},{"title":"mango oversized blazer","growth":100,"volume":6},{"title":"shein oversized blazer","growth":0,"volume":6},{"title":"old navy oversized blazer","growth":62,"volume":5},{"title":"j crew oversized blazer","growth":36,"volume":3},{"title":"nasty gal oversized blazer","growth":35,"volume":3},{"title":"arket oversized blazer","growth":10,"volume":2},{"title":"missguided oversized blazer","growth":24,"volume":2},{"title":"topshop oversized blazer","growth":6,"volume":2},{"title":"oak and fort oversized blazer","growth":35,"volume":1}],"description":"Oversized Blazers are blazers that are designed to be worn oversized. The oversized style is often seen as more relaxed and comfortable, and is a popular trend in both men\'s and women\'s fashion.","top_searches":[{"title":"oversized blazer womens","growth":13,"volume":100},{"title":"oversized blazer black","growth":20,"volume":44},{"title":"oversized blazer outfit","growth":10,"volume":19},{"title":"oversized blazer dress","growth":14,"volume":10},{"title":"white oversized blazer","growth":7,"volume":10},{"title":"oversized blazer men","growth":9,"volume":9},{"title":"mens oversized blazer","growth":9,"volume":9},{"title":"oversized blazer zara","growth":13,"volume":7},{"title":"oversized blazer look","growth":12,"volume":3},{"title":"tan oversized blazer","growth":9,"volume":2},{"title":"best oversized blazer","growth":12,"volume":2},{"title":"beige oversized blazer","growth":9,"volume":2},{"title":"styling oversized blazer","growth":13,"volume":2},{"title":"oversized blazer plus size","growth":13,"volume":2},{"title":"black leather oversized blazer","growth":30,"volume":1}],"geo_breakdown":{"at":0.01,"au":0.02,"be":0.01,"br":0.04,"ca":0.04,"ch":0.01,"de":0.12,"dk":0.03,"es":0.02,"fr":0.05,"gb":0.23,"id":0.01,"ie":0.01,"in":0.01,"it":0.04,"mx":0.01,"nl":0.08,"no":0.02,"pt":0.01,"se":0.02,"tr":0.01,"us":0.15,"za":0.01},"last_crawl_at":1651151862,"subheader_how":"How fast is the oversized blazer trend growing in popularity?","top_questions":[{"title":"how to style oversized blazer","growth":13,"volume":3},{"title":"how to buy an oversized blazer","growth":6,"volume":0},{"title":"how to dress oversized blazer","growth":10,"volume":0},{"title":"what to wear with oversized blazer","growth":18,"volume":0},{"title":"how to choose oversized blazer","growth":0,"volume":0},{"title":"is oversized blazer in fashion","growth":0,"volume":0},{"title":"how do you wear an oversized blazer","growth":0,"volume":0},{"title":"can you tailor an oversized blazer","growth":0,"volume":0},{"title":"what size for oversized blazer","growth":0,"volume":0}],"related_topics":[{"slug":"leather-blazer","title":"Leather Blazer","growth":66.67,"ts_raw":[9,12,10,8,10,13,9,8,7,11,9,8,9,11,9,12,14,13,19,12,19,17,16,15,14,18,16,19,22,22,24,18,21,19,20,20,17,15,15,18,17,12,14,12,15,14,10,15,17,13,13,15,11,11,11,8,9,10,10,11,8,8,9,12,9,9,12,11,10,13,12,15,10,14,18,15,21,19,19,17,17,22,27,21,22,20,22,21,17,16,16,16,15,16,16,15,13,12,14,14,15,13,15,10,16,14,14,15,12,11,9,13,10,10,11,11,9,15,15,16,13,13,18,20,18,25,25,27,28,22,23,22,24,28,28,27,26,28,32,25,22,24,24,19,26,28,31,28,23,22,14,15,14,17,12,14,14,13,19,14,13,14,17,15,16,19,24,18,19,20,23,20,22,36,30,39,37,44,50,52,46,50,46,36,36,42,52,42,38,39,33,40,32,30,30,27,31,29,31,31,27,29,33,34,28,30,36,35,35,40,35,44,40,29,24,22,23,23,29,26,20,24,35,35,38,35,48,51,60,56,73,70,77,80,74,67,76,67,100,85,79,67,60,68,51,61,50,52,60,64,50,53,47,53,49,49,50,47,46,38],"volume":44892,"keyword":"leather blazer","analysis":null,"ts_trend":[14,14,14,14,14,15,14,15,15,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,15,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,18,18,18,18,18,18,18,18,19,19,19,19,19,20,20,20,21,21,21,20,21,20,20,20,20,21,20,21,21,21,21,21,22,22,22,23,23,23,23,23,24,24,24,25,26,26,27,28,28,29,30,30,30,31,31,31,31,31,31,31,31,31,31,31,31,31,31,30,30,31,31,31,30,31,31,32,32,33,34,35,35,36,36,36,37,37,37,38,38,39,39,40,40,41,42,42,43,43,44,44,45,45,45,46,46,46,47,48,48,48,49,49,50,50,51,51,52,52,52,52,53,53,53,54,54,54,54,53,53,53,53,53,53,52,52,53,53,54,53,54],"spotted_at":null,"top_brands":[{"title":"zara leather blazer","growth":47,"volume":100},{"title":"veronica beard leather blazer","growth":24,"volume":13},{"title":"aritzia leather blazer","growth":49,"volume":9},{"title":"balmain leather blazer","growth":29,"volume":9},{"title":"h&m leather blazer","growth":43,"volume":9},{"title":"princess polly leather blazer","growth":91,"volume":7},{"title":"bershka leather blazer","growth":67,"volume":5},{"title":"reformation leather blazer","growth":36,"volume":5},{"title":"mango leather blazer","growth":40,"volume":4},{"title":"asos leather blazer","growth":32,"volume":3},{"title":"motel rocks leather blazer","growth":65,"volume":3},{"title":"shein leather blazer","growth":61,"volume":3},{"title":"missguided leather blazer","growth":100,"volume":2},{"title":"nasty gal leather blazer","growth":23,"volume":2},{"title":"nordstrom leather blazer","growth":49,"volume":2}],"description":"A leather blazer is a type of blazer that is made from leather. 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