This has been driven by several factors: people are getting married older, meaning they\'re often in a better financial position by the time they marry, making it easier to splurge. And the rise of living together before marriage means that marriage is a less significant milestone, so some couples feel the need to make the party a bigger deal to compensate. Meanwhile, rising wedding costs are a somewhat self-fulfilling prophecy; if it only happens once, no one wants theirs to be noticeably cheap.
But this trend is leading to a reaction, accelerated by the pandemic: elopement is getting more popular, and it\'s creating a mini-industry in elopement packages, which simplify and standardize the process to make it even easier. Elopement has always been an option, but its recent growth is not just because of the lower price.
For one, there are typically far more people in the orbit of a 30-year-old compared to a 20-year-old. This means more seats to pay for and more debate over who does and doesn’t make the invitation list. Plus, travel and destinations are an even more important part of the wedding cost equation after Covid, when many relationships got spread around the country, and people might not even be sure where all their friends are living; a guest list that was within a short travel distance in 2019 can involve international travel for some guests in 2021. Elopement neatly solves both sides of this problem by reducing the guest list to the bare minimum.
As well, the rising average age of marriage not only pushes traditional wedding costs up, but it also has a direct effect on the demand for elopement. Older couples are less likely to conform to their parents’ wedding arrangement wishes over their own. And divorces mean that there are many second weddings, which are often lesser investments than the first.
And with significantly decreased spend on the wedding itself, destination elopements are becoming much more common. This also means more impressive wedding photos, which is a bigger part of elopements’ appeal in the age of social media.","head":"The Rise of Elopement Packages","body_links":"Wedding costs have been rising faster than inflation, reaching an average of nearly $30,000, in 2019 in the US.
This has been driven by several factors: people are getting married older, meaning they\'re often in a better financial position by the time they marry, making it easier to splurge. And the rise of living together before marriage means that marriage is a less significant milestone, so some couples feel the need to make the party a bigger deal to compensate. Meanwhile, rising wedding costs are a somewhat self-fulfilling prophecy; if it only happens once, no one wants theirs to be noticeably cheap.
But this trend is leading to a reaction, accelerated by the pandemic: elopement is getting more popular, and it\'s creating a mini-industry in elopement packages, which simplify and standardize the process to make it even easier. Elopement has always been an option, but its recent growth is not just because of the lower price.
For one, there are typically far more people in the orbit of a 30-year-old compared to a 20-year-old. This means more seats to pay for and more debate over who does and doesn’t make the invitation list. Plus, travel and destinations are an even more important part of the wedding cost equation after Covid, when many relationships got spread around the country, and people might not even be sure where all their friends are living; a guest list that was within a short travel distance in 2019 can involve international travel for some guests in 2021. Elopement neatly solves both sides of this problem by reducing the guest list to the bare minimum.
As well, the rising average age of marriage not only pushes traditional wedding costs up, but it also has a direct effect on the demand for elopement. Older couples are less likely to conform to their parents’ wedding arrangement wishes over their own. And divorces mean that there are many second weddings, which are often lesser investments than the first.
And with significantly decreased spend on the wedding itself, destination elopements are becoming much more common. This also means more impressive wedding photos, which is a bigger part of elopements’ appeal in the age of social media.","replaced_keywords":{"Elopement Packages":"elopement packages"}},{"body":"Before the advent of online photos, part of the ritual of a vacation was showing off photos back home. When photo production and consumption turned digital, it had an effect on vacations: it meant that the bragging rights from an impressive vacation accrued live on Instagram rather than after the fact and in person. This meant that a trip to somewhere exotic enough to have poor or nonexistent Internet access was less attractive. In recent years, cellular Internet access and solar-powered chargers have gotten more affordable and ubiquitous, helping to drive rugged and off-road vacations back into vogue.
Overlanding is the practice of traveling long distances off-road, often in specially-outfitted vehicles. But despite being a hobby of outdoor adventure, it’s very much a gear-centric hobby: more than half of the top ten posts on the overlanding subreddit (113,000+ members) are photos of heavily-outfitted vehicles parked in parking lots. Like vertical GPU mounts (another rising product we’ve covered), part of the point of the equipment is to show off fancy setups, not necessarily to perform. Even when comparing the ratio of YouTube and TikTok views to Google searches for “hiking”, “camping”, and “overlanding”, it’s clear that overlanding outranks its peers in social media shareworthiness.
This trend has created a new market of products for people who intend to travel off-road for days at a time: compact solar panel arrays, ultra-long-lasting coolers, and specialized roof racks. Traction boards, which used to get cars out of muddy ruts, are a very early but growing category on Amazon.
Overlanding is especially appealing to people who have aged out of traditional camping, but still enjoy the outdoors. These older enthusiasts may not be able to hike and camp for days at a time, but they have the disposable income for elaborate off-road setups.","head":"The Impact of Photos on Travel","body_links":"Before the advent of online photos, part of the ritual of a vacation was showing off photos back home. When photo production and consumption turned digital, it had an effect on vacations: it meant that the bragging rights from an impressive vacation accrued live on Instagram rather than after the fact and in person. This meant that a trip to somewhere exotic enough to have poor or nonexistent Internet access was less attractive. In recent years, cellular Internet access and solar-powered chargers have gotten more affordable and ubiquitous, helping to drive rugged and off-road vacations back into vogue.
Overlanding is the practice of traveling long distances off-road, often in specially-outfitted vehicles. But despite being a hobby of outdoor adventure, it’s very much a gear-centric hobby: more than half of the top ten posts on the overlanding subreddit (113,000+ members) are photos of heavily-outfitted vehicles parked in parking lots. Like vertical GPU mounts (another rising product we’ve covered), part of the point of the equipment is to show off fancy setups, not necessarily to perform. Even when comparing the ratio of YouTube and TikTok views to Google searches for “hiking”, “camping”, and “overlanding”, it’s clear that overlanding outranks its peers in social media shareworthiness.
This trend has created a new market of products for people who intend to travel off-road for days at a time: compact solar panel arrays, ultra-long-lasting coolers, and specialized roof racks. Traction boards, which used to get cars out of muddy ruts, are a very early but growing category on Amazon.
Overlanding is especially appealing to people who have aged out of traditional camping, but still enjoy the outdoors. These older enthusiasts may not be able to hike and camp for days at a time, but they have the disposable income for elaborate off-road setups.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"","cta_header":""}],"trend":{"slug":"trovatrip","title":"TrovaTrip","growth":336.05,"ts_raw":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,11,0,0,11,0,0,0,0,0,0,0,0,0,0,0,0,9,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,0,0,0,0,0,7,0,7,20,11,9,11,0,11,11,0,0,23,0,0,11,0,13,0,0,0,0,0,0,0,53,0,0,11,0,6,0,19,0,12,16,18,8,0,8,0,0,6,0,0,0,8,8,8,0,14,16,8,11,9,0,0,0,0,5,0,0,0,4,16,0,0,0,9,0,0,0,0,0,0,0,9,0,8,17,4,0,0,0,18,14,4,10,0,0,8,0,10,4,0,0,11,10,6,0,10,0,8,8,10,30,2,37,10,8,4,14,16,16,24,16,22,4,0,4,36,41,41,19,78,24,4,8,15,4,31,0,53,29,11,26,24,21,26,17,36,11,35,15,29,24,11,0,45,23,18,0,4,67,14,23,58,55,82,9,55,75,28,43,37],"volume":1427,"keyword":"trovatrip","analysis":null,"ts_trend":[0,0,0,0,0,0,1,0,1,1,0,1,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,0,0,0,0,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,1,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,3,3,3,3,3,4,4,4,4,4,4,4,4,3,3,3,2,2,2,2,2,2,2,2,2,2,2,2,2,1,1,1,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,3,3,3,3,3,3,3,4,4,5,6,7,8,8,8,8,10,11,12,13,15,16,16,17,18,18,18,18,19,21,22,23,24,25,26,26,26,25,26,26,29,31,30,29,29,30,30,29,28,30,29,29,29,31,31,30,30,30,30,30,30,31,31,32,31,32,30,28,28,30,29,28,27,29],"spotted_at":null,"top_brands":[],"description":"TrovaTrip is a trip management platform and marketplace that connects travelers, hosts, and tour operators to design unique travel experiences. 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