Grown Brilliance

Grown Brilliance is a jewelry brand that offers lab-grown diamonds, synthetically created in laboratory conditions to replicate the physical, chemical, and optical properties of natural diamonds. Increasing societal concern for the ethical issues associated with traditional diamond mining has created a higher demand for ethically produced lab-grown alternatives.

Interest in Grown Brilliance grew 46% over the past year, compared to the year before, putting it at a current volume of 25K searches per month, as of last month.