Hard Iced Tea

Updated 

This trend is part of our Past Drink Trends collection, as it’s no longer trending.

Hard Iced Tea

18K
Past Month Searches
-6%
Past Year Change
75K56K38K19K20202021202220232024

What is hard iced tea?

Hard iced tea is a type of alcoholic beverage that combines the refreshing flavors of iced tea with a satisfying amount of alcohol, typically enjoyed during social events or for casual relaxation. Its rise in popularity could be pinned to the burgeoning trend of botanical flavors and herbal infusions in the alcoholic beverages industry. With its natural tea base, hard iced tea aligns perfectly with this preference, paving the way for its increased adoption.

How fast is hard iced tea growing in popularity?

Interest in Hard Iced Tea grew -6% over the past year, compared to the year before, putting it at a current volume of 18K searches per month, as of last month.

Related Trends


Channel Breakdown

Hard iced tea is far more popular on TikTok than any other social media platform. This may be due to the fact that it is a relatively new drink and that TikTok is particularly popular with younger users.