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What is Manscaped?

Manscaped is a male grooming company that offers a line of products for trimming body hair, most notably for the groin, nose, etc. The company also offers lifestyle and personal care products for men from apparel to haircare kits and perfume.

How fast is Manscaped growing in popularity?

Interest in Manscaped grew 17% over the past year, compared to the year before, putting it at a current volume of 241K searches per month, as of last month.

Related Trends

Channel Breakdown

Manscaped content is most prevalent on TikTok, where it is consumed by a younger, more playful demographic, and where users are more likely to share short videos related to grooming products and grooming routines.

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