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What is mCaffeine?
mCaffeine is an India-based skincare and hair care brand that offers a wide range of caffeinated products. Caffeine strengthens the hair follicles and reduces hair fall. For skincare, caffeine removes dead skin cells and acts as a powerful antioxidant.
How fast is mCaffeine growing in popularity?
Interest in mCaffeine grew 84% over the past year, compared to the year before, putting it at a current volume of 43K searches per month, as of last month.
mCaffeine content is predominantly consumed on Instagram, where users are sharing short videos and images about the brand's products and their experience using them.