MyPayNow

MyPayNow is an Australian financial services company that offers a platform for on-demand pay. The app allows employees to access up to a quarter of their pay early, each pay cycle. The platform also uses AI to perform quick and seamless assessment with no employer contact.

Interest in MyPayNow grew -17% over the past year, compared to the year before, putting it at a current volume of 9K searches per month, as of last month.