Preppy

Preppy refers to a classic, elegant style and lifestyle linked with old private northeastern university preparatory schools. There is a trend of nostalgia in fashion that sees the return of retro, including 80s and 90s preppy styles, that's grabbing folks' attention.

Interest in Preppy grew 12% over the past year, compared to the year before, putting it at a current volume of 2.9M searches per month, as of last month.