Pretty Litter

Updated 

This trend is part of our Past Pet Trends collection, as it’s no longer trending.

Pretty Litter

160K
Past Month Searches
-26%
Past Year Change
309K231K154K77K20202021202220232024

What is Pretty Litter?

Pretty Litter is a type of cat litter that is made from silica gel and is said to be non-clumping and odor-free. The litter comes with a proprietary health monitoring technology and changes colors to indicate potential or underlying health issues in cats. For example, a yellow to orange color would mean an acidic urine which could be an early sign of kidney disease or UTI.

How fast is Pretty Litter growing in popularity?

Interest in Pretty Litter grew -26% over the past year, compared to the year before, putting it at a current volume of 160K searches per month, as of last month.

Related Trends


Channel Breakdown

Pretty Litter is talked about more on TikTok than any other social media channel. This could be because the channel is geared towards a younger demographic who are more likely to be early adopters of new products.