Rare Beauty

Updated 

This trend is part of our Past Skincare Trends collection, as it’s no longer trending.

Rare Beauty

1.8M
Past Month Searches
-16%
Past Year Change
3.5M2.6M1.7M864K20202021202220232024

How fast is Rare Beauty growing in popularity?

Interest in Rare Beauty grew -16% over the past year, compared to the year before, putting it at a current volume of 1.8M searches per month, as of last month.

Related Trends


Channel Breakdown

TikTok is the most popular channel for content related to Rare Beauty. This may be due to the fact that the platform is largely populated by young people, who are more interested in the brand's products.