Rare Beauty
Updated
Rare Beauty
1.8M
Past Month Searches
-16%
Past Year Change
What is Rare Beauty?
Rare Beauty is a cosmetics brand, launched by pop star and actress Selena Gomez, known for its vegan and cruelty-free products. The brand has achieved high visibility due to Selena Gomez's influence and her personal engagement with fans about body positivity and self-love.
How fast is Rare Beauty growing in popularity?
Interest in Rare Beauty grew -16% over the past year, compared to the year before, putting it at a current volume of 1.8M searches per month, as of last month.
Related Trends
Channel Breakdown
TikTok is the most popular channel for content related to Rare Beauty. This may be due to the fact that the platform is largely populated by young people, who are more interested in the brand's products.