Blu Atlas

Blu Atlas is a skincare brand that specializes in grooming products specifically designed for men. Amidst a growth demand for wellness and beauty products, the recognition of self-care importance has increased significantly. Alongside this, pop culture’s strong influence on male grooming practices has resulted in a movement towards specialized grooming products.

Interest in Blu Atlas grew -64% over the past year, compared to the year before, putting it at a current volume of 5.3K searches per month, as of last month.