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What is a lip serum?
Lip serum is a type of makeup product that is meant to be applied to the lips. The serum is said to moisturize and protect the lips, as well as improve the appearance of wrinkles and lines.
How fast are lip serums growing in popularity?
Interest in Lip Serum grew 52% over the past year, compared to the year before, putting it at a current volume of 44K searches per month, as of last month.
Lip serum content is more popularly consumed on TikTok than any other social media platform. This could be because the makeup tutorials and product reviews on TikTok lend themselves particularly well to the lip serum category.