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What is Alpha Arbutin?
Alpha Arbutin is a natural extract that is used for skin lightening and brightening. The ingredient is said to be more effective and gentle than other skin lightening ingredients such as hydroquinone.
How fast is Alpha Arbutin growing in popularity?
Interest in Alpha Arbutin grew 4% over the past year, compared to the year before, putting it at a current volume of 47K searches per month, as of last month.
Alpha Arbutin is predominantly discussed on TikTok, where users are sharing short videos about their experiences related to the ingredient.