Crumbl Cookies


This trend is part of our Past DTC Startups Trends collection, as it’s no longer trending.

Crumbl Cookies

4.6M
Past Month Searches
+54%
Past Year Change
10M7.9M5.2M2.6M20202021202220232024

What is Crumbl Cookies?

Crumbl Cookies is a US-based cookie company founded in 2017 and known for its more than 200 unique cookie flavors, weekly rotating menu, and pink box packaging. The cookie company also offers a mobile app with features such as subscriptions, delivery, curbside pickup, catering, and shipping.

How fast is Crumbl Cookies growing in popularity?

Interest in Crumbl Cookies grew 54% over the past year, compared to the year before, putting it at a current volume of 4.6M searches per month, as of last month.

Related Trends


Channel Breakdown

Crumbl Cookies content is mostly talked about on social media channels that are more visual - TikTok, YouTube, and Instagram. This may be because the visual elements of the cookies are a large part of the brand's marketing strategy.