Top DTC Startups Trends of 2023

Yepoda is a German skincare brand that offers natural Korean skincare products. The company aims to popularize K-beauty products to Europe with their vegan products made from natural active ingredients. …  Read more

SKIMS is a US-based DTC apparel and fashion brand that primarily offers underwear, bras, loungewear, and shapewear. It also offers other types of clothing including dresses, bodysuits, hoodies, and leggings. The brand is co-founded by Kim Kardashian, Emma Grede, and Jens Grede. …  Read more

Pair eyewear is a fast-growing DTC eyewear brand that offers stylish and functional eyeglasses and sunglasses that can be customized according to the user's style. …  Read more

Vuori is a clothing company that was launched in 2015. The brand is focused on creating activewear that is both comfortable and stylish. Vuori’s clothes are designed to be worn both in and outdoors and are made from high-quality materials. …  Read more

Catalina Crunch is a fast-growing food startup that offers keto-friendly cereal, cookies, and snack food. The snack is low in sugar and calories, and uses high-quality, natural ingredients. …  Read more

Nutrafol is a hair supplement that is designed to promote hair growth and health. The supplement contains a blend of vitamins, minerals, and herbs that are said to nourish the scalp and hair follicles. …  Read more

True Classic is a DTC menswear fashion brand that offers slim fitted T-shirts, jeans, activewear, and other wardrobe essentials at affordable prices. The brand is also known for giving back to the community by donating thousands of shirts every month to people in need. …  Read more

Crumbl Cookies is a US-based cookie company founded in 2017 and known for its more than 200 unique cookie flavors, weekly rotating menu, and pink box packaging. The cookie company also offers a mobile app with features such as subscriptions, delivery, curbside pickup, catering, and shipping. …  Read more

Luxcrime is an Indonesian cosmetics and skincare company that offers beauty products that are cruelty-free and without harmful chemicals. The company's product line includes makeup, lip balm, eyeshadow, and more. …  Read more

Joyology is a recreational and medicinal cannabis dispensary that offers a wide selection of cannabis and CBD products such as edibles, concentrates, and topicals. …  Read more

Lovevery is a brand that creates developmental toys and tools for children. Its products are designed to support different stages of child development, from sensory exploration to problem solving. …  Read more

RYSE supplements are a line of fitness supplements that are designed to improve overall health and well-being. The supplements are made with high-quality ingredients and are said to be beneficial in increasing energy levels and endurance. …  Read more

Vegamour is a DTC hair wellness company that uses plant-based ingredients for its products for hair loss, hair growth, dandruff, and graying. The company's products uses 100% vegan ingredients and follows a harvest-to-hair supply chain model. …  Read more

Liquid IV is a drink that is meant to provide hydration and electrolytes to the body. The drink is made with natural ingredients and contains no artificial sweeteners or colors. It is available in a variety of flavors and can be consumed hot or cold. …  Read more

ishga is a line of organic skincare products that are made from seaweed. The products are said to be beneficial in hydrating and protecting the skin. …  Read more

Jot Coffee is a coffee subscription service that delivers fresh, small-batch roasted coffee to subscribers’ doors every week. The coffee is roasted the same day it is shipped, ensuring that subscribers receive the freshest coffee possible. …  Read more