Top DTC Startups Trends of 2023 & 2022

Our hand-picked collection of the top dtc startups trends of 2023 & 2022. The topics in this report on today’s emerging dtc startups trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

Sort by
Updated 

Yepoda

23K
Past Month Searches
+416%
Past Year Change

Yepoda is a German skincare brand that offers natural Korean skincare products. The company aims to popularize K-beauty products to Europe with their vegan products made from natural active ingredients. …  Read more

SKIMS

675K
Past Month Searches
+124%
Past Year Change

SKIMS is a US-based DTC apparel and fashion brand that primarily offers underwear, bras, loungewear, and shapewear. It also offers other types of clothing including dresses, bodysuits, hoodies, and leggings. The brand is co-founded by Kim Kardashian, Emma Grede, and Jens Grede. …  Read more

Pair Eyewear

28K
Past Month Searches
+108%
Past Year Change

Pair eyewear is a fast-growing DTC eyewear brand that offers stylish and functional eyeglasses and sunglasses that can be customized according to the user's style. …  Read more

RYSE Supplements

3K
Past Month Searches
+97%
Past Year Change

RYSE supplements are a line of fitness supplements that are designed to improve overall health and well-being. The supplements are made with high-quality ingredients and are said to be beneficial in increasing energy levels and endurance. …  Read more

Vuori

172K
Past Month Searches
+88%
Past Year Change

Vuori is a clothing company that was launched in 2015. The brand is focused on creating activewear that is both comfortable and stylish. Vuori’s clothes are designed to be worn both in and outdoors and are made from high-quality materials. …  Read more

Catalina Crunch

12K
Past Month Searches
+87%
Past Year Change

Catalina Crunch is a fast-growing food startup that offers keto-friendly cereal, cookies, and snack food. The snack is low in sugar and calories, and uses high-quality, natural ingredients. …  Read more

True Classic

44K
Past Month Searches
+74%
Past Year Change

True Classic is a DTC menswear fashion brand that offers slim fitted T-shirts, jeans, activewear, and other wardrobe essentials at affordable prices. The brand is also known for giving back to the community by donating thousands of shirts every month to people in need. …  Read more

Nutrafol

125K
Past Month Searches
+71%
Past Year Change

Nutrafol is a hair supplement that is designed to promote hair growth and health. The supplement contains a blend of vitamins, minerals, and herbs that are said to nourish the scalp and hair follicles. …  Read more

Luxcrime

13K
Past Month Searches
+70%
Past Year Change

Luxcrime is an Indonesian cosmetics and skincare company that offers beauty products that are cruelty-free and without harmful chemicals. The company's product line includes makeup, lip balm, eyeshadow, and more. …  Read more

Lovevery

44K
Past Month Searches
+58%
Past Year Change

Lovevery is a brand that creates developmental toys and tools for children. Its products are designed to support different stages of child development, from sensory exploration to problem solving. …  Read more

Joyology

11K
Past Month Searches
+45%
Past Year Change

Joyology is a recreational and medicinal cannabis dispensary that offers a wide selection of cannabis and CBD products such as edibles, concentrates, and topicals. …  Read more

Vegamour

36K
Past Month Searches
+38%
Past Year Change

Vegamour is a DTC hair wellness company that uses plant-based ingredients for its products for hair loss, hair growth, dandruff, and graying. The company's products uses 100% vegan ingredients and follows a harvest-to-hair supply chain model. …  Read more

ishga

15K
Past Month Searches
+24%
Past Year Change

ishga is a line of organic skincare products that are made from seaweed. The products are said to be beneficial in hydrating and protecting the skin. …  Read more

Liquid IV

105K
Past Month Searches
+22%
Past Year Change

Liquid IV is a drink that is meant to provide hydration and electrolytes to the body. The drink is made with natural ingredients and contains no artificial sweeteners or colors. It is available in a variety of flavors and can be consumed hot or cold. …  Read more

Jot Coffee

2.6K
Past Month Searches
+10%
Past Year Change

Jot Coffee is a coffee subscription service that delivers fresh, small-batch roasted coffee to subscribers’ doors every week. The coffee is roasted the same day it is shipped, ensuring that subscribers receive the freshest coffee possible. …  Read more

  • Enterprise

    Track every trend in the DTC StartupsCategory

  • Stay ahead of the trends as the world changes
    Get monthly email reports

    Are you an enterprise?