Top DTC Startups Trends of 2023 & 2024

Here are the current dtc startups trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global dtc startups trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Yepoda

45K
Past Month Searches
+61%
Past Year Change

Yepoda is a German skincare brand that offers natural Korean skincare products. The company aims to popularize K-beauty products to Europe with their vegan products made from natural active ingredients. …  Read more

Pair Eyewear

48K
Past Month Searches
+52%
Past Year Change

Pair eyewear is a fast-growing DTC eyewear brand that offers stylish and functional eyeglasses and sunglasses that can be customized according to the user's style. …  Read more

Joyology

16K
Past Month Searches
+50%
Past Year Change

Joyology is a recreational and medicinal cannabis dispensary that offers a wide selection of cannabis and CBD products such as edibles, concentrates, and topicals. …  Read more

Vuori

138K
Past Month Searches
+37%
Past Year Change

Vuori is a clothing company that was launched in 2015. The brand is focused on creating activewear that is both comfortable and stylish. Vuori’s clothes are designed to be worn both in and outdoors and are made from high-quality materials. …  Read more

SKIMS

876K
Past Month Searches
+34%
Past Year Change

SKIMS is a US-based DTC apparel and fashion brand that primarily offers underwear, bras, loungewear, and shapewear. It also offers other types of clothing including dresses, bodysuits, hoodies, and leggings. The brand is co-founded by Kim Kardashian, Emma Grede, and Jens Grede. …  Read more

Lovevery

51K
Past Month Searches
+28%
Past Year Change

Lovevery is a brand that creates developmental toys and tools for children. Its products are designed to support different stages of child development, from sensory exploration to problem solving. …  Read more

Nutrafol

140K
Past Month Searches
+18%
Past Year Change

Nutrafol is a hair supplement that is designed to promote hair growth and health. The supplement contains a blend of vitamins, minerals, and herbs that are said to nourish the scalp and hair follicles. …  Read more

Luxcrime

9.9K
Past Month Searches
+14%
Past Year Change

Luxcrime is an Indonesian cosmetics and skincare company that offers beauty products that are cruelty-free and without harmful chemicals. The company's product line includes makeup, lip balm, eyeshadow, and more. …  Read more

Liquid IV

140K
Past Month Searches
+11%
Past Year Change

Liquid IV is a drink that is meant to provide hydration and electrolytes to the body. The drink is made with natural ingredients and contains no artificial sweeteners or colors. It is available in a variety of flavors and can be consumed hot or cold. …  Read more

Vegamour

27K
Past Month Searches
+6%
Past Year Change

Vegamour is a DTC hair wellness company that uses plant-based ingredients for its products for hair loss, hair growth, dandruff, and graying. The company's products uses 100% vegan ingredients and follows a harvest-to-hair supply chain model. …  Read more

ishga

11K
Past Month Searches
+5%
Past Year Change

ishga is a line of organic skincare products that are made from seaweed. The products are said to be beneficial in hydrating and protecting the skin. …  Read more

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    KeywordGraph - 5 YearsGrowth - YoY
    Kitsch Shampoo
    451%
    Grounding Sheets
    369%
    AI Glasses
    325%
    Deodorant Stone
    263%
    Salt Deodorant
    207%
    Knee Massager
    197%
    Leapfrog Monitor
    155%
    Hair Wax Stick
    131%
    Silicone Body Scrubber
    126%
    First Day Vitamins
    118%

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    Past DTC Startups Trends

    Jot Coffee
    Peaked in 2022
    True Classic
    Peaked in 2023
    RYSE Supplements
    Peaked in 2022
    Crumbl Cookies
    Peaked in 2022
    Catalina Crunch
    Peaked in 2023