Top DTC Startups Trends of 2024

Here are the current dtc startups trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global dtc startups trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.

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Yepoda

405K
Past Month Searches
+99%
Past Year Change

Yepoda is a German skincare brand that offers natural Korean skincare products. The company aims to popularize K-beauty products to Europe with their vegan products made from natural active ingredients. …  Read more

Crumbl Cookies

6.3M
Past Month Searches
+44%
Past Year Change

Crumbl Cookies is a US-based cookie company founded in 2017 and known for its more than 200 unique cookie flavors, weekly rotating menu, and pink box packaging. The cookie company also offers a mobile app with features such as subscriptions, delivery, curbside pickup, catering, and shipping. …  Read more

Vuori

1.5M
Past Month Searches
+34%
Past Year Change

Vuori is a clothing company that was launched in 2015. The brand is focused on creating activewear that is both comfortable and stylish. Vuori’s clothes are designed to be worn both in and outdoors and are made from high-quality materials. …  Read more

Pair Eyewear

172K
Past Month Searches
+25%
Past Year Change

Pair eyewear is a fast-growing DTC eyewear brand that offers stylish and functional eyeglasses and sunglasses that can be customized according to the user's style. …  Read more

Nutrafol

778K
Past Month Searches
+19%
Past Year Change

Nutrafol is a hair supplement that is designed to promote hair growth and health. The supplement contains a blend of vitamins, minerals, and herbs that are said to nourish the scalp and hair follicles. …  Read more

Joyology

55K
Past Month Searches
+15%
Past Year Change

Joyology is a recreational and medicinal cannabis dispensary that offers a wide selection of cannabis and CBD products such as edibles, concentrates, and topicals. …  Read more

Liquid IV

720K
Past Month Searches
+15%
Past Year Change

Liquid IV is a drink that is meant to provide hydration and electrolytes to the body. The drink is made with natural ingredients and contains no artificial sweeteners or colors. It is available in a variety of flavors and can be consumed hot or cold. …  Read more

SKIMS

5.1M
Past Month Searches
+14%
Past Year Change

SKIMS is a US-based DTC apparel and fashion brand that primarily offers underwear, bras, loungewear, and shapewear. It also offers other types of clothing including dresses, bodysuits, hoodies, and leggings. The brand is co-founded by Kim Kardashian, Emma Grede, and Jens Grede. …  Read more

Lovevery

364K
Past Month Searches
+8%
Past Year Change

Lovevery is a brand that creates developmental toys and tools for children. Its products are designed to support different stages of child development, from sensory exploration to problem solving. …  Read more

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    KeywordGraph - 5 YearsGrowth - YoY
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    3%
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    25%
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    15%
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    15%
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    24%
    Liquid IV
    15%
    Too Good to Go
    5%
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    30%
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    27%

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    Past DTC Startups Trends

    Luxcrime
    Peaked in 2023
    ishga
    Peaked in 2023
    Vegamour
    Peaked in 2023
    True Classic
    Peaked in 2023
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    Peaked in 2022
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