Top Sustainable Startup Trends (November 2023)

Here are the current sustainable startup trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global sustainable startup trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Air Up Bottle

78K
Past Month Searches
+153%
Past Year Change

The Air Up Bottle is a refillable water bottle with a scented component near the cap. This fools the brain into thinking that the water is flavored when in reality it’s just plain water. The bottle is popular with dieters and health advocates alike. …  Read more

Cabaia

112K
Past Month Searches
+105%
Past Year Change

Cabaia is a French sustainable fashion brand that specializes in creating eco-friendly and customizable backpacks, luggage, and accessories from recycled materials. Their products range from backpacks to laptop cases and travel kits. They also use compostable corn starch bags for their packaging. …  Read more

Shell Recharge

38K
Past Month Searches
+60%
Past Year Change

Shell Recharge is the electric vehicle charging service offered by Shell. Shell Recharge offers home charging and public charging through its Connect device. The service also offers a mobile app to easily access Shell's network of 300,000 public charge points. …  Read more

Nudient

14K
Past Month Searches
+33%
Past Year Change

Nudient is a Stockholm-based fashion tech brand that offers phone cases, AirPods cases, screen protectors, and other tech accessories. The company uses plastic-free recyclable packaging and recycled plastic or alternative material for its products. …  Read more

Be Lenka

19K
Past Month Searches
+25%
Past Year Change

Be Lenka is a brand that creates minimalist, sustainable footwear and baby apparel. The brand is known for its simple designs and use of natural materials. …  Read more

Tibber

105K
Past Month Searches
+20%
Past Year Change

Tibber is a Norwegian energy startup that offers a digital platform that uses to AI purchase energy at the best prices and at the best time of day. The company also offers also smart home devices that reduce electricity consumption and an app that provides real-time energy usage analytics. …  Read more

Goodr

42K
Past Month Searches
+16%
Past Year Change

Goodr is a brand of sunglasses that are designed to be stylish, functional, and affordable. The sunglasses are made with a lightweight and durable frame, and they feature polarized lenses to reduce glare. Goodr is 100% carbon neutral and also donates 1% of its annual gross sales to environmental nonprofits. …  Read more

Baron Filou

2.4K
Past Month Searches
+16%
Past Year Change

Baron Filou is a sustainable clothing brand based in Austria. The startup is known for its bear logo and streetwear style clothing using 100% organic cotton and recycled or ecologically neutral materials. …  Read more

Vattenfall

383K
Past Month Searches
+15%
Past Year Change

Vattenfall is a Swedish energy company that operates in a number of European countries. The company is involved in the production and distribution of electricity and heat, as well as the development and management of renewable energy sources. …  Read more

Groundies

14K
Past Month Searches
+10%
Past Year Change

Groundies is a fast-growing German footwear brand offering handmade barefoot shoes for a sensitive walking experience. As a carbon neutral company, Groundies uses durable and high-quality materials sourced locally whenever possible. …  Read more

Chargemap

57K
Past Month Searches
+2%
Past Year Change

Chargemap is a website and app that provides information on charging stations for electric vehicles. The app and website allow users to search for charging stations near them, see what types of chargers are available, and read reviews from other users. …  Read more

Holdit

9.5K
Past Month Searches
+2%
Past Year Change

Holdit is an online retailer of phone cases, laptop cases, and other tech accessories. The brand offers 100% vegan products and aims to use 50% recycled materials. …  Read more

Too Good To Go

114K
Past Month Searches
+2%
Past Year Change

Too Good To Go is a Denmark-based startup that offers an app allowing users to purchase leftover food from local restaurants and cafes. The app aims to reduce food waste by providing a convenient way for customers to purchase food that would otherwise be thrown away. …  Read more

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    KeywordGraph - 5 YearsGrowth - YoY
    Grounding Sheets
    366%
    AI Glasses
    320%
    Sad Beige
    295%
    Desk Walking Pad
    237%
    Knee Massager
    166%
    Hair Wax Stick
    164%
    First Day Vitamins
    150%
    Sundays for Dogs
    142%
    Leapfrog Monitor
    141%
    Silicone Body Scrubber
    139%

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    Past Sustainable Startup Trends

    Solarman
    Peaked in 2023
    Li Cycle
    Peaked in 2022
    Instabox
    Peaked in 2022
    RhinoShield
    Peaked in 2022
    Plugsurfing
    Peaked in 2022
    Greenely
    Peaked in 2022