Top Sustainable Startup Trends of 2023 & 2022

Our hand-picked collection of the top sustainable startup trends of 2023 & 2022. The topics in this report on today’s emerging sustainable startup trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Air Up Bottle

98K
Past Month Searches
+668%
Past Year Change

The Air Up Bottle is a refillable water bottle with a scented component near the cap. This fools the brain into thinking that the water is flavored when in reality it’s just plain water. The bottle is popular with dieters and health advocates alike. …  Read more

Shell Recharge

11K
Past Month Searches
+177%
Past Year Change

Shell Recharge is the electric vehicle charging service offered by Shell. Shell Recharge offers home charging and public charging through its Connect device. The service also offers a mobile app to easily access Shell's network of 300,000 public charge points. …  Read more

Cabaia

94K
Past Month Searches
+119%
Past Year Change

Cabaia is a French sustainable fashion brand that specializes in creating eco-friendly and customizable backpacks, luggage, and accessories from recycled materials. Their products range from backpacks to laptop cases and travel kits. They also use compostable corn starch bags for their packaging. …  Read more

Tibber

60K
Past Month Searches
+87%
Past Year Change

Tibber is a Norwegian energy startup that offers a digital platform that uses to AI purchase energy at the best prices and at the best time of day. The company also offers also smart home devices that reduce electricity consumption and an app that provides real-time energy usage analytics. …  Read more

Chargemap

9.5K
Past Month Searches
+70%
Past Year Change

Chargemap is a website and app that provides information on charging stations for electric vehicles. The app and website allow users to search for charging stations near them, see what types of chargers are available, and read reviews from other users. …  Read more

Vattenfall

518K
Past Month Searches
+67%
Past Year Change

Vattenfall is a Swedish energy company that operates in a number of European countries. The company is involved in the production and distribution of electricity and heat, as well as the development and management of renewable energy sources. …  Read more

Solarman

15K
Past Month Searches
+63%
Past Year Change

Solarman is a China-based energy company that offers hardware and software for photovoltaic performance monitoring and management. Its product range includes data loggers, smart meters, and module PV optimizers & rapid shutdown. …  Read more

Be Lenka

10K
Past Month Searches
+57%
Past Year Change

Be Lenka is a brand that creates minimalist, sustainable footwear and baby apparel. The brand is known for its simple designs and use of natural materials. …  Read more

Groundies

17K
Past Month Searches
+50%
Past Year Change

Groundies is a fast-growing German footwear brand offering handmade barefoot shoes for a sensitive walking experience. As a carbon neutral company, Groundies uses durable and high-quality materials sourced locally whenever possible. …  Read more

Goodr

33K
Past Month Searches
+49%
Past Year Change

Goodr is a brand of sunglasses that are designed to be stylish, functional, and affordable. The sunglasses are made with a lightweight and durable frame, and they feature polarized lenses to reduce glare. Goodr is 100% carbon neutral and also donates 1% of its annual gross sales to environmental nonprofits. …  Read more

Nudient

15K
Past Month Searches
+42%
Past Year Change

Nudient is a Stockholm-based fashion tech brand that offers phone cases, AirPods cases, screen protectors, and other tech accessories. The company uses plastic-free recyclable packaging and recycled plastic or alternative material for its products. …  Read more

Too Good To Go

111K
Past Month Searches
+40%
Past Year Change

Too Good To Go is a Denmark-based startup that offers an app allowing users to purchase leftover food from local restaurants and cafes. The app aims to reduce food waste by providing a convenient way for customers to purchase food that would otherwise be thrown away. …  Read more

Holdit

9.5K
Past Month Searches
+23%
Past Year Change

Holdit is an online retailer of phone cases, laptop cases, and other tech accessories. The brand offers 100% vegan products and aims to use 50% recycled materials. …  Read more

RhinoShield

236K
Past Month Searches
+23%
Past Year Change

RhinoShield is a phone case brand that offers phone cases designed to protect the device from scratches and drops. The case is made from a tough polycarbonate material and features a raised bezel to protect the screen. The company is known for its commitment to sustainability by using packaging printed with soy ink and made with 100% recyclable paper. …  Read more

Instabox

15K
Past Month Searches
+22%
Past Year Change

Instabox is a Sweden-based last-mile delivery company that offers sustainable ecommerce deliveries. Customers shop from the any of the company's e-commerce partners and pick up their products in smart parcel lockers called Instaboxes. …  Read more

Baron Filou

4.2K
Past Month Searches
+16%
Past Year Change

Baron Filou is a sustainable clothing brand based in Austria. The startup is known for its bear logo and streetwear style clothing using 100% organic cotton and recycled or ecologically neutral materials. …  Read more

Plugsurfing

4.7K
Past Month Searches
+13%
Past Year Change

Plugsurfing is a service that allows users to find and book charging stations for electric cars. The service provides an online map of all the charging stations in a given area, as well as real-time availability and pricing. …  Read more

Li Cycle

3.4K
Past Month Searches
-1%
Past Year Change

Li-Cycle is a Canadian recycling startup offering a full-service and closed-loop solution for recycling lithium-ion batteries. The startup uses proprietary technology to recover critical materials from Li-ion batteries. …  Read more

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