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What are groundies?

Groundies is a fast-growing German footwear brand offering handmade barefoot shoes for a sensitive walking experience. As a carbon neutral company, Groundies uses durable and high-quality materials sourced locally whenever possible.

How fast are groundies growing in popularity?

Interest in Groundies grew 44% over the past year, compared to the year before, putting it at a current volume of 13K searches per month, as of last month.

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Channel Breakdown

Groundies is talked about predominantly on Reddit, where users are already having in-depth discussion about barefoot shoes. They are least popular on TikTok, where users are more likely to be focused on entertainment and humor.