This trend is part of our Past DTC Startups Trends collection, as it’s no longer trending.
What is Yepoda?
Yepoda is a German skincare brand that offers natural Korean skincare products. The company aims to popularize K-beauty products to Europe with their vegan products made from natural active ingredients.
How fast is Yepoda growing in popularity?
Interest in Yepoda grew -10001% over the past year, compared to the year before, putting it at a current volume of 35K searches per month, as of last month.
Yepoda content is most popular on TikTok, a platform that is known for its short, user-generated videos. This may be because of the platform's younger demographics that are more oriented towards playful content.