Hard Seltzer

Updated 
This trend is part of our Past Alcohol Trends collection, as it’s no longer trending.

Hard Seltzer

197K
Past Month Searches
-21%
Past Year Change
1.2M924K616K308K20202021202220232024

How fast are hard seltzers growing in popularity?

Interest in Hard Seltzer grew -21% over the past year, compared to the year before, putting it at a current volume of 197K searches per month, as of last month.

Related Trends

Channel Breakdown

Content related to hard seltzer is most popular on Facebook and TikTok, where users are more likely to be early adopters of new trends.