Hard Seltzer

Updated 

This trend is part of our Past Alcohol Trends collection, as it’s no longer trending.

Hard Seltzer

185K
Past Month Searches
-19%
Past Year Change
1.1M815K543K272K20212022202320242025

How fast are hard seltzers growing in popularity?

Interest in Hard Seltzer grew -19% over the past year, compared to the year before, putting it at a current volume of 185K searches per month, as of last month.

Related Trends


Channel Breakdown

Content related to hard seltzer is most popular on Facebook and TikTok, where users are more likely to be early adopters of new trends.