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What is vodka seltzer?
Vodka seltzers are a type of alcoholic drink that is made with vodka and carbonated water. The drinks are often light and refreshing, and are often marketed as a healthier alternative to other alcoholic drinks.
How fast is vodka seltzer growing in popularity?
Interest in Vodka Seltzer grew 61% over the past year, compared to the year before, putting it at a current volume of 14K searches per month, as of last month.
Vodka seltzers are more popular on TikTok than on any other social media platform. It's possible that the younger demographic or the more visual nature of TikTok is a better fit for this type of drink.