What are hard seltzers?
Hard seltzers are a type of alcoholic drink that is made with carbonated water and flavored with fruit, herbs, or spices. The drinks are often seen as a healthier alternative to other alcoholic beverages, as they are lower in calories and sugar.
How fast are hard seltzers growing in popularity?
Interest in Hard Seltzer grew -21% over the past year, compared to the year before, putting it at a current volume of 72K searches per month, as of last month.
Content related to hard seltzer is most popular on Facebook and TikTok, where users are more likely to be early adopters of new trends.