Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.
Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.
Any time a snack is convenient to eat but inconvenient to prepare, there\'s an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.","head":"The Rise of Alcohol Gummies","body_links":"DIY Alcohol gummies have been a party hack for decades, but they take 24 hours to prep. The pre-packaged alcohol gummies category, still in its infancy, is now taking off and has strong potential to become a much larger category.
Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.
Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.
Any time a snack is convenient to eat but inconvenient to prepare, there\'s an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.","replaced_keywords":{"Alcohol Gummies":"Alcohol gummies"}},{"body":"The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.
In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.
Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.
In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.
More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.","head":"The growing popularity of the world\'s most consumed alcohol: Soju","body_links":"The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.
In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.
Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.
In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.
More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.","replaced_keywords":{"Soju":"Soju"}},{"body":"Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.
As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.","head":"Non-Alcoholic Alcohol","body_links":"Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.
As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.","replaced_keywords":{"Athletic Brewing":"Athletic Brewing"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Dive into the current trends in alcohol brands, consumption and production, as well as what the future might hold for the industry.","cta_header":"See all the Alcohol Trends"}],"trend":{"slug":"hard-seltzer","title":"Hard Seltzer","growth":28.75,"ts_raw":[1,2,4,5,5,3,4,5,6,8,6,5,6,5,4,4,4,3,2,2,2,3,1,1,1,1,1,1,2,1,1,1,1,1,1,2,1,1,1,1,1,1,1,1,2,2,4,4,3,2,4,4,5,2,5,6,5,4,5,7,6,10,8,8,6,7,6,5,4,5,4,3,2,2,2,3,2,2,2,2,2,2,2,2,2,2,2,2,1,2,2,3,3,3,2,3,4,4,3,6,6,7,9,9,7,8,10,14,13,14,13,17,18,23,19,29,21,21,19,63,35,22,31,26,23,19,16,15,14,12,13,15,14,12,12,12,10,12,14,17,17,20,19,15,19,16,18,19,21,16,13,15,18,21,25,31,27,30,41,47,53,36,39,38,42,70,47,45,40,59,50,42,41,37,42,37,34,35,30,31,28,31,27,22,23,24,23,23,26,27,27,30,29,27,27,31,27,31,29,37,34,35,42,38,67,60,59,64,60,52,64,100,82,91,70,68,64,72,68,61,65,68,64,59,47,49,44,44,38,37,34,32,34,35,36,31,32,29,27,26,26,27,28,30,32,36,34,51,48,34,40,56,67,45,42,42,42,44,43,49],"volume":176614,"keyword":"hard seltzer","analysis":null,"ts_trend":[3,3,3,3,3,3,3,2,3,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,5,5,5,5,5,5,6,6,6,6,6,7,7,7,8,8,8,9,9,10,10,11,12,12,13,13,14,14,14,15,15,16,16,17,17,18,18,19,19,20,21,21,22,22,23,23,24,24,24,24,24,24,24,24,24,25,25,25,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,28,29,30,30,31,31,32,32,32,32,33,33,34,35,35,36,37,37,38,39,39,40,41,42,43,44,44,45,46,47,48,48,49,49,50,51,51,52,52,52,52,52,51,51,51,51,50,50,49,49,48,47,47,47,46,44,44,44,44,44,43,43,43,42,42,42,42,43,43,44,45,46,48,48,50,52,54,55,56,56,56,56,56,56,56,57,57,57,58,59,59,60,61,62,62,62,63],"spotted_at":null,"top_brands":[],"description":"Hard seltzers are a type of alcoholic drink that is made with carbonated water and flavored with fruit, herbs, or spices. 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