Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.
Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.
Any time a snack is convenient to eat but inconvenient to prepare, there\'s an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.","head":"The Rise of Alcohol Gummies","body_links":"DIY Alcohol gummies have been a party hack for decades, but they take 24 hours to prep. The pre-packaged alcohol gummies category, still in its infancy, is now taking off and has strong potential to become a much larger category.
Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.
Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.
Any time a snack is convenient to eat but inconvenient to prepare, there\'s an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.","replaced_keywords":{"Alcohol Gummies":"Alcohol gummies"}},{"body":"The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.
In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.
Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.
In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.
More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.","head":"The growing popularity of the world\'s most consumed alcohol: Soju","body_links":"The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.
In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.
Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.
In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.
More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.","replaced_keywords":{"Soju":"Soju"}},{"body":"Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.
As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.","head":"Non-Alcoholic Alcohol","body_links":"Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.
As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.","replaced_keywords":{"Athletic Brewing":"Athletic Brewing"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Dive into the current trends in alcohol brands, consumption and production, as well as what the future might hold for the industry.","cta_header":"See all the Alcohol Trends"}],"trend":{"slug":"soju","title":"Soju","growth":11.2,"ts_raw":[17,15,15,16,15,14,16,16,17,17,16,19,18,17,16,16,14,16,15,16,15,15,16,17,16,16,15,16,15,16,16,17,17,17,23,19,17,17,15,17,19,18,17,17,18,18,17,19,18,18,17,18,18,18,17,19,18,19,22,19,23,22,21,23,23,22,22,21,21,22,21,19,19,18,20,22,20,20,21,20,22,21,22,22,23,24,28,30,22,22,24,23,23,22,23,26,26,24,21,24,22,23,24,22,25,21,23,24,25,25,24,26,25,25,25,25,24,25,26,27,25,24,32,24,26,25,26,26,26,28,26,26,28,29,27,26,29,34,39,41,29,28,29,29,28,30,32,30,29,31,30,28,32,36,37,35,41,39,40,43,49,49,53,49,49,53,48,47,50,48,48,47,47,49,46,47,43,44,45,43,45,44,45,38,44,44,46,42,45,48,73,90,55,47,56,48,49,48,45,43,45,44,45,49,46,55,44,43,48,44,45,49,48,49,48,50,50,47,50,52,49,50,48,44,46,47,42,43,40,42,48,50,64,59,60,57,50,47,50,50,53,66,71,100,58,59,54,58,56,55,54,52,53,58,54,56,55,50,71,62],"volume":354140,"keyword":"soju","analysis":null,"ts_trend":[16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,18,18,18,18,18,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,23,23,23,23,23,23,23,23,23,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,25,25,25,25,25,25,25,26,26,26,26,26,27,27,27,27,28,28,28,28,28,29,29,29,29,29,29,30,30,30,31,31,32,32,33,33,34,35,35,36,37,37,38,39,39,40,41,41,42,42,43,44,44,45,45,45,46,46,46,46,46,46,46,46,46,46,47,47,48,48,48,48,48,48,48,48,48,48,48,48,49,49,49,49,49,49,49,49,49,49,49,49,48,48,48,47,47,47,47,47,47,47,47,46,46,46,46,47,47,48,49,49,49,49,49,50,50,51,52,52,53,53,53,54,54,55,55,55,56,56,57,57,57,58,58,58,57,58,58,58,59,59,59,59,58,58,58,59],"spotted_at":null,"top_brands":[],"description":"Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks.","top_searches":[{"title":"soju near me","growth":11,"volume":100},{"title":"soju jinro","growth":10,"volume":45},{"title":"soju alcohol","growth":11,"volume":45},{"title":"soju alcohol content","growth":12,"volume":45},{"title":"alcohol content of soju","growth":12,"volume":45},{"title":"soju flavors","growth":12,"volume":36},{"title":"flavored soju","growth":12,"volume":36},{"title":"soju flavours","growth":12,"volume":36},{"title":"soju drink","growth":9,"volume":30},{"title":"soju korean","growth":10,"volume":24},{"title":"soju 101","growth":10,"volume":20},{"title":"soju peach","growth":11,"volume":20},{"title":"soju yogurt","growth":13,"volume":20},{"title":"soju vs sake","growth":12,"volume":20},{"title":"soju bbq","growth":13,"volume":16}],"geo_breakdown":{"ar":0.01,"au":0.04,"br":0.04,"ca":0.04,"cl":0.01,"de":0.02,"es":0.01,"fr":0.02,"gb":0.04,"id":0.12,"in":0.04,"it":0.01,"mx":0.04,"my":0.03,"nl":0.01,"nz":0.01,"pe":0.01,"ph":0.1,"pl":0.01,"sg":0.02,"th":0.01,"tr":0.01,"us":0.27,"vn":0.02},"last_crawl_at":1651151862,"subheader_how":"How fast is soju growing in popularity?","top_questions":[{"title":"how much alcohol is in soju","growth":12,"volume":3},{"title":"is soju gluten free","growth":12,"volume":3},{"title":"how to make soju","growth":11,"volume":2},{"title":"is soju strong","growth":14,"volume":2},{"title":"is soju vodka","growth":14,"volume":2},{"title":"is soju alcohol","growth":14,"volume":1},{"title":"is soju korean","growth":16,"volume":1},{"title":"is soju rice wine","growth":13,"volume":1},{"title":"is soju sweet","growth":9,"volume":1},{"title":"is soju wine","growth":12,"volume":1},{"title":"what to mix with soju","growth":10,"volume":1},{"title":"are soju and sake the same","growth":100,"volume":0},{"title":"can soju expire","growth":13,"volume":0},{"title":"can soju freeze","growth":9,"volume":0},{"title":"can soju go bad","growth":10,"volume":0}],"related_topics":[{"slug":"makgeolli","title":"Makgeolli","growth":50.96,"ts_raw":[18,15,17,27,18,26,14,25,19,32,20,22,13,24,17,21,16,22,12,23,17,13,19,25,26,21,25,15,19,23,14,17,21,16,25,27,22,9,13,18,30,19,23,20,15,19,14,16,31,19,17,25,19,15,32,20,18,19,31,19,22,19,23,22,25,25,25,14,16,18,16,17,21,15,21,16,18,18,23,25,21,24,22,20,14,22,25,25,17,23,19,16,21,21,24,17,20,19,19,12,23,22,15,23,26,16,23,24,26,22,20,21,21,29,33,25,26,20,22,30,29,18,20,26,20,27,31,23,21,21,23,32,24,22,23,22,20,30,45,32,16,30,31,29,25,24,31,21,20,27,18,21,23,27,23,48,55,34,35,42,48,33,34,34,36,34,34,35,43,36,33,32,39,33,52,49,34,31,26,40,39,32,38,29,32,38,22,30,31,30,32,53,29,27,34,37,29,30,28,47,40,38,39,73,98,54,51,69,73,81,80,89,69,64,58,63,58,48,61,67,65,51,60,50,57,51,60,53,66,54,42,56,67,64,56,54,43,52,46,44,38,54,55,54,53,44,79,99,70,49,49,49,62,55,56,47,56,71,65,59],"volume":22324,"keyword":"makgeolli","analysis":null,"ts_trend":[19,18,19,18,19,18,19,19,18,18,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,21,21,21,22,21,21,21,21,20,21,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,19,19,19,19,19,19,19,19,19,20,20,20,20,21,20,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,23,23,23,24,24,24,24,25,25,26,26,25,26,27,27,27,27,27,27,28,28,28,28,27,27,28,28,29,29,29,29,30,30,30,30,30,30,31,30,30,30,31,31,31,32,33,33,34,34,34,35,35,35,35,35,35,36,35,35,36,36,35,36,36,36,36,36,36,36,36,37,37,37,37,39,41,41,42,43,44,46,47,48,49,50,50,52,53,53,53,54,55,55,56,57,58,58,59,59,59,58,57,58,58,58,58,57,57,56,56,56,56,56,55,55,56,55,57,59,60,60,60,60,60,61,61,61,61,61,62,61,61,61,62,63,63,63,64,64,66,67,67,68,66],"spotted_at":null,"top_brands":[],"description":"Makgeolli is a traditional Korean rice wine that is made from fermented rice and nuruk, a type of yeast. The wine is cloudy and has a sweet and sour taste. It is often served cold and is considered to be a health drink.","top_searches":[{"title":"hana makgeolli","growth":17,"volume":100},{"title":"makgeolli near me","growth":18,"volume":100},{"title":"makgeolli recipe","growth":12,"volume":45},{"title":"makgeolli korean","growth":13,"volume":30},{"title":"makgeolli vs soju","growth":13,"volume":25},{"title":"makgeolli brands","growth":12,"volume":16},{"title":"makgeolli where to buy","growth":16,"volume":16},{"title":"makgeolli buy","growth":16,"volume":13},{"title":"makgeolli bowl","growth":14,"volume":13},{"title":"makgeolli cocktail","growth":12,"volume":13},{"title":"makgeolli rice wine","growth":11,"volume":13},{"title":"makgeolli alcohol content","growth":13,"volume":13},{"title":"makgeolli cup","growth":13,"volume":11},{"title":"makgeolli bread","growth":21,"volume":11},{"title":"makgeolli pronounce","growth":9,"volume":11}],"geo_breakdown":{"ae":0.01,"ar":0.01,"au":0.03,"br":0.04,"ca":0.05,"cl":0.01,"de":0.03,"es":0.01,"fr":0.02,"gb":0.03,"id":0.09,"in":0.04,"it":0.01,"kr":0.02,"mx":0.03,"my":0.05,"nl":0.01,"nz":0.01,"ph":0.14,"pl":0.01,"se":0.01,"sg":0.05,"th":0.01,"tr":0.01,"us":0.2,"vn":0.01},"last_crawl_at":1651151862,"subheader_how":"How fast is Makgeolli growing in popularity?","top_questions":[{"title":"what is makgeolli","growth":13,"volume":20},{"title":"can makgeolli make you drunk","growth":11,"volume":2},{"title":"how to pronounce makgeolli","growth":18,"volume":2},{"title":"is makgeolli sweet","growth":19,"volume":2},{"title":"what to eat with makgeolli","growth":11,"volume":2},{"title":"what to mix with makgeolli","growth":24,"volume":2},{"title":"can you get drunk from makgeolli","growth":33,"volume":1},{"title":"is makgeolli fattening","growth":11,"volume":1},{"title":"is makgeolli gluten free","growth":25,"volume":1},{"title":"is makgeolli good for you","growth":67,"volume":1},{"title":"is makgeolli healthy","growth":31,"volume":1},{"title":"is makgeolli vegan","growth":22,"volume":1},{"title":"is makgeolli strong","growth":0,"volume":0},{"title":"is makgeolli like sake","growth":0,"volume":0},{"title":"which makgeolli is best","growth":0,"volume":0}],"related_topics":["soju","milkis","strong zero","tteokbokki"],"subheader_what":"What is Makgeolli?","meta_description":"Uncover the popularity of Makgeolli, a traditional Korean rice wine that\'s seeing a resurgence in popularity, with above-average activity on YouTube.","channel_breakdown":{"reddit":93,"tiktok":76,"twitter":76,"youtube":100,"facebook":42,"linkedin":10,"instagram":94,"pinterest":8},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"There is significant interest in Makgeolli across all social media platforms, but it is most popular on Reddit, followed by YouTube. This could be attributed to the fact that Reddit has a more tech-savvy audience, and YouTube is a more visual platform."},{"slug":"strong-zero","title":"Strong Zero","growth":18.7,"ts_raw":[14,11,6,12,9,11,11,16,18,51,18,14,12,20,12,9,5,10,27,22,23,17,18,11,16,22,15,20,19,12,22,18,32,14,29,22,24,20,24,19,19,19,18,23,22,13,14,21,24,32,19,16,23,20,26,18,20,22,20,38,38,20,21,22,18,20,15,18,14,18,18,17,15,17,21,20,15,16,19,13,23,18,19,10,14,26,22,21,15,27,13,14,17,23,25,14,17,19,18,18,22,19,21,23,16,17,29,22,16,19,22,24,20,17,23,18,13,19,24,21,12,20,19,23,23,22,23,22,27,25,22,25,18,23,20,27,21,28,30,29,21,37,32,27,25,20,22,29,16,27,19,16,29,25,27,29,33,32,31,32,29,24,34,24,33,48,44,39,36,36,36,37,39,36,33,39,32,31,26,34,30,35,33,31,25,25,25,36,32,30,35,24,24,36,38,31,35,34,36,34,28,38,33,30,42,36,37,42,41,37,33,29,45,36,61,54,33,29,43,36,42,45,36,39,35,43,41,34,30,45,38,38,37,34,47,30,34,33,36,26,49,39,74,97,48,40,35,40,39,44,29,35,33,26,29,43,32,35,35,35],"volume":10475,"keyword":"strong zero","analysis":null,"ts_trend":[15,15,15,14,14,14,15,16,16,16,16,16,17,17,18,18,18,19,20,21,21,21,22,22,22,23,23,24,24,25,25,26,26,25,26,26,27,27,27,27,27,27,27,27,27,26,27,28,28,27,27,27,27,27,27,27,26,26,26,26,26,26,25,25,25,25,25,25,25,25,24,24,24,23,23,23,23,23,23,23,23,24,23,23,24,24,24,24,24,24,25,24,24,24,25,24,25,25,25,25,24,25,24,24,24,25,25,24,24,24,24,25,25,25,25,26,26,26,27,26,27,27,27,27,28,28,29,29,30,31,31,31,31,32,32,32,33,33,32,33,33,32,33,33,33,34,34,34,34,35,34,34,35,36,36,37,37,38,38,40,40,41,41,42,43,43,43,43,44,44,44,44,44,44,44,45,45,45,44,43,43,43,43,43,43,42,42,42,42,43,43,43,43,44,44,44,44,45,45,46,45,47,47,47,47,48,48,49,49,49,49,49,50,50,50,49,50,50,50,50,50,51,50,51,51,51,50,50,50,52,52,53,53,53,53,53,53,53,52,52,52,52,52,52,51,51,51,51,51,51,51,51,52,51,51,50,50,48,48,49],"spotted_at":null,"top_brands":[{"title":"kirin strong zero","growth":0,"volume":100},{"title":"asahi strong zero","growth":100,"volume":14}],"description":"Strong Zero is a weight loss supplement that is made up of a blend of Garcinia Cambogia, Green Tea Extract, and Raspberry Ketones. 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Facebook and LinkedIn are next in terms of volume, followed by YouTube, Instagram, and Pinterest. 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Pinterest and LinkedIn, channels skewed older, have more conversation around Ranch Water than other social media channels."}],"subheader_what":"What is soju?","meta_description":"Soju–a Korean liquor–is experiencing a surge in popularity on TikTok. Learn more about this trend and what\'s driving it.","channel_breakdown":{"reddit":6,"tiktok":100,"twitter":35,"youtube":15,"facebook":10,"linkedin":1,"instagram":21,"pinterest":3},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Soju is talked about most on Twitter and Instagram. The discrepancy between Twitter and Instagram may be due to the fact that Instagram is a visual platform and may be more conducive to sharing pictures and videos of soju than Twitter."}}}}'