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What is soju?
Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks.
How fast is soju growing in popularity?
Interest in Soju grew 22% over the past year, compared to the year before, putting it at a current volume of 231K searches per month, as of last month.
Soju is predominantly consumed on TikTok, where users are sharing videos of themselves or others consuming the beverage.