This trend is part of our Past Alcohol Trends collection, as it’s no longer trending.


Past Month Searches
Past Year Change

What is soju?

Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks.

How fast is soju growing in popularity?

Interest in Soju grew -2% over the past year, compared to the year before, putting it at a current volume of 191K searches per month, as of last month.

Related Trends

Channel Breakdown

Soju is predominantly consumed on TikTok, where users are sharing videos of themselves or others consuming the beverage.

Top Searches Related to Soju

  • soju drink near me
  • soju near me
  • soju alcohol content
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  • soju vs sake

Top Questions about Soju

  • where to buy soju?
  • how much alcohol is in soju?
  • is soju gluten free?
  • what to mix with soju?
  • is soju sweet?
  • is soju alcohol?
  • is soju sake?
  • how strong is soju?
  • is soju carbonated?
  • how much is a bottle of soju?
  • is soju strong?
  • is soju japanese?
  • is soju wine?
  • is soju korean?
  • which soju is the strongest?