Soju


Soju

231K
Past Month Searches
+22%
Past Year Change
379K285K190K95K20192020202120222023

What is soju?

Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks.

How fast is soju growing in popularity?

Interest in Soju grew 22% over the past year, compared to the year before, putting it at a current volume of 231K searches per month, as of last month.

Related Trends


Channel Breakdown

Soju is predominantly consumed on TikTok, where users are sharing videos of themselves or others consuming the beverage.