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What is Makgeolli?

Makgeolli is a traditional Korean rice wine that is made from fermented rice and nuruk, a type of yeast. The wine is cloudy and has a sweet and sour taste. It is often served cold and is considered to be a health drink.

How fast is Makgeolli growing in popularity?

Interest in Makgeolli grew 1% over the past year, compared to the year before, putting it at a current volume of 10K searches per month, as of last month.

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Channel Breakdown

Makgeolli is a Korean rice wine that is popular on TikTok and Instagram. These channels have more youthful and more playful demographics that are likely to enjoy the taste and visual elements of the drink.