What is Strong Zero?
Strong Zero is a canned alcoholic beverage from Japan that is 9% alcohol by volume (ABV). The liquor is made from grains, potatoes, barley, or rice. Its production process starts by freezing fruit using liquid nitrogen at -196 degrees Celsius in order to lock in the fruit's flavor.
How fast is Strong Zero growing in popularity?
Interest in Strong Zero grew 9% over the past year, compared to the year before, putting it at a current volume of 14K searches per month, as of last month.
TikTok is the most popular platform for content around Strong Zero. This may be due to the platform's focus on visual content and its younger demographic.