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What is lean bulk?
Lean bulk is a weightlifting and nutrition strategy that aims to increase muscle mass while minimizing body fat. The goal is to achieve a “lean” look, as opposed to the more traditional “bulky” look. The strategy focuses on eating a high-protein diet and lifting heavy weights.
How fast is lean bulk growing in popularity?
Interest in Lean Bulk grew -2% over the past year, compared to the year before, putting it at a current volume of 11K searches per month, as of last month.
Lean bulk is talked about more on TikTok than any other social media channel. This could be because people are sharing or looking for visual content about their lean bulk journey, or because the audience for this topic skews younger.