Mezcal

Updated 

Mezcal

1.5M
Past Month Searches
+2%
Past Year Change
2.5M1.9M1.3M631K20202021202220232024

What is mezcal?

Mezcal is a type of agave liquor that is made in Mexico. It is often compared to tequila, but is said to have a smokier flavor. Mezcal is often served with a worm in the bottle, though this is not a requirement.

How fast is mezcal growing in popularity?

Interest in Mezcal grew 2% over the past year, compared to the year before, putting it at a current volume of 1.5M searches per month, as of last month.

Related Trends


Channel Breakdown

Mezcal is talked about more on TikTok and Instagram, where users are sharing pictures and short videos of their experiences with the drink, than on other platforms.