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What is Clase Azul?
Clase Azul is a high-end Mexican brand of tequila that is made from the finest blue agave in Los Altos de Jalisco. The tequila is triple distilled in small batches and then bottled in specially handcrafted and hand-painted ceramic decanters. The brand is known for its premium quality and high price tag ranging from $400 to $30,000.
How fast is Clase Azul growing in popularity?
Interest in Clase Azul grew 11% over the past year, compared to the year before, putting it at a current volume of 52K searches per month, as of last month.
Clase Azul is talked about predominantly on TikTok, where users are sharing short videos talking about the brand and its high-end tequila and mezcal. This may be because TikTok users are generally much younger than on other social media platforms.