Phygital

Updated 

This trend is part of our Past Retail Trends collection, as it’s no longer trending.

Phygital

30K
Past Month Searches
-4%
Past Year Change
92K69K46K23K20202021202220232024

What is Phygital?

Phygital is a portmanteau of the words physical and digital. Phygital is used to describe the increasingly blurred lines between the physical and digital worlds. Phygital experiences can include using augmented reality to interact with digital objects in the physical world or using a digital device to control physical objects.

How fast is Phygital growing in popularity?

Interest in Phygital grew -4% over the past year, compared to the year before, putting it at a current volume of 30K searches per month, as of last month.

Related Trends


Channel Breakdown

Phygital is talked about more on LinkedIn than any other social media platform. This could be because LinkedIn is seen as a more professional platform, where people are more likely to discuss new tech trends.