Soju Cocktail

Updated 

Soju Cocktail

7.6K
Past Month Searches
+6%
Past Year Change
14K10K6.8K3.4K20202021202220232024

What is a soju cocktail?

Soju cocktails are mixed alcoholic beverages containing soju, a traditional Korean clear liquor combined with various fruit juices or soda. Increased interest in Korean culture and a growing trend of low-alcohol consumption lifestyle has propelled the drink's popularity with the relatively lower alcohol content of soju compared to other spirits.

How fast are soju cocktails growing in popularity?

Interest in Soju Cocktail grew 6% over the past year, compared to the year before, putting it at a current volume of 7.6K searches per month, as of last month.

Related Trends


Channel Breakdown

Soju cocktails are most popular on Instagram and TikTok, where users are sharing pictures and videos of their drinks and recipes.