Top Gen Z Trends of 2023 & 2024

Here are the current gen z trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global gen z trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Finary

9.8K
Past Month Searches
+71%
Past Year Change

Finary is a French startup that offers a social investing platform and mobile app targeted at Gen Z. The platform allows users to make trades, track all their investments, and chat or collaborate with their friends. …  Read more

Phonk

247K
Past Month Searches
+70%
Past Year Change

Phonk is a type of sound design that is characterized by its use of low-frequency sounds and heavy basslines. The genre is said to be inspired by the sounds of Detroit techno and Chicago house. The style is often used in electronic music, film, and video games. …  Read more

Mini Vlog

7.6K
Past Month Searches
+33%
Past Year Change

A mini vlog is a short video blog. Typically, mini vlogs are around two to three minutes long and consist of quick, everyday updates from the creator's life. They are a more casual and informal alternative to traditional vlogs. …  Read more

Low Rise Jeans

89K
Past Month Searches
+19%
Past Year Change

Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years. …  Read more

Video Reels

493K
Past Month Searches
+6%
Past Year Change

Video reels are collections of short videos that are meant to be watched together as a unit. They can be used to tell a story, to showcase a product or service, or to entertain viewers. They can be created by individuals or by brands to promote a product or service. …  Read more

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    KeywordGraph - 5 YearsGrowth - YoY
    Kitsch Shampoo
    451%
    Grounding Sheets
    369%
    AI Glasses
    325%
    Deodorant Stone
    263%
    Salt Deodorant
    207%
    Knee Massager
    197%
    Leapfrog Monitor
    155%
    Hair Wax Stick
    131%
    Silicone Body Scrubber
    126%
    First Day Vitamins
    118%

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    Past Gen Z Trends

    Photo Dump
    Peaked in 2023

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