Top Gen Z Trends of 2022 & 2023

Our hand-picked collection of the top gen z trends of 2022. The topics in this report on today’s emerging gen z trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Phonk is a type of sound design that is characterized by its use of low-frequency sounds and heavy basslines. The genre is said to be inspired by the sounds of Detroit techno and Chicago house. The style is often used in electronic music, film, and video games. …  Read more


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Metafy is a platform to help gamers improve their performance. It allows gamers to book 1-on-1 coaching sessions with top gamers in a game they're trying to master. …  Read more

Mini Vlog

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A mini vlog is a short video blog. Typically, mini vlogs are around two to three minutes long and consist of quick, everyday updates from the creator's life. They are a more casual and informal alternative to traditional vlogs. …  Read more

Photo Dump

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A photo dump is a collection of photos that are typically posted to social media all at once. The photos may be of a single event or of multiple events over a period of time and are generally unedited and candid shots. …  Read more

Video Reels

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Video reels are collections of short videos that are meant to be watched together as a unit. They can be used to tell a story, to showcase a product or service, or to entertain viewers. They can be created by individuals or by brands to promote a product or service. …  Read more


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Finary is a French startup that offers a social investing platform and mobile app targeted at Gen Z. The platform allows users to make trades, track all their investments, and chat or collaborate with their friends. …  Read more


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BNPL stands for “buy now, pay later.” It is a type of payment plan that allows consumers to purchase items now and pay for them over time. The plan is often offered through online retailers and allows for interest-free payments. …  Read more

Game Pass

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Game Pass is a subscription service that allows users to access a library of video games for a monthly fee. The service is often offered as an add-on to a console's online service, and allows users to download and play games from the library as many times as they want. …  Read more

Low Rise Jeans

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Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years. …  Read more

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